Ralph Paglia Introduction at J. D. Power AIR Social Networking Panel


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Ralph Paglia Introduction at J. D. Power AIR Social Networking Panel

  1. 1. Social Marketing & Reputation Management An ADP Managed Services Solution <br />Ralph Paglia <br />Director - Digital Marketing<br />ADP Dealer Services<br /><ul><li>20+ year automotive industry leader in Digital Marketing, Advertising, Lead Management and dealership CRM process design and execution.
  2. 2. Executed Digital Marketing strategy that generated144,000+ leads to single-point Chevy dealer in 2 years.
  3. 3. Built dealer team that sold 4,000+ Vehicles to Web Leads in 2006.
  4. 4. Worked with Ford in 2008 to develop first Tier 3 Digital Advertising program
  5. 5. Managed first retail automotive Behavioral Targeting Digital Ad pilot program while at Courtesy Chevrolet in 2005, 2006 and 2007
  6. 6. Started generating Internet leads in 1988 using CompuServe ISP access and vehicle listings on defense contractor BBS’s in SoCal
  7. 7. CRM, Internet Sales and Marketing Consultant to Ford, Mercedes-Benz, GM, Honda, Toyota, Mercedes-Benz, Hyundai and over 200 dealers.
  8. 8. Designed and Implemented prototype dealer installations of the ADP Social Marketing & Reputation Management Solution</li></ul>Cell: 505.301.6369 ralph_paglia@adp.com www.ADMPC.com <br />
  9. 9. Dealers currently see the Social and UGC Online Landscape as a bewildering array of brands and sites!<br />
  10. 10. ADP SM/RM Solution Component Deployment Example<br />www.Ford-Community.com<br />Dealer Sponsored Online Community<br />
  11. 11. www.SandersonCommunity.com<br />Dealer Sponsored Online Community<br />Created and Managed by ADP & Dealer<br />
  12. 12. www.MyJeepCommunity.com<br />Dealer Sponsored Online Community<br />Created and Managed by ADP & Dealer<br />
  13. 13. www.FordCommunity.com<br />Online Dealer Community<br />Created by ADP to close DA Contract<br />
  14. 14. Content Drives Traffic and Customer Engagement<br />ADP’s Social Marketing and Reputation Management Solutions focus on obtaining and serving up highly desirable relevant content. <br />Consumer members of Dealership Community<br /><ul><li>Customer Contests and Incentives (UCN example)
  15. 15. Advertise syndication brands to attract consumers </li></ul>RSS Feeds from OEM’s and Enthusiast sites<br /><ul><li>ADP library of feeds catalogued by brand</li></ul>Video & Photo Feeds from multiple sources<br /><ul><li>ADP library of Media feeds by brand</li></ul>Widgets/Gadgets from multiple sources<br /><ul><li>DealerRater.com reseller agreement
  16. 16. Embed selected dealer website content (inventory, specials, etc.)
  17. 17. Over 100 Widget Apps available from platform provider</li></ul>Dealership Employees<br /><ul><li>Fixed Operations
  18. 18. Civic Activities, Fund Raisers, Local Sponsorships,</li></ul>Suppliers<br /><ul><li>Every supplier required to have a profile within community</li></ul>OEM associates - Car Companies are HIGHLY supportive<br />
  19. 19. SEO Strength of Platform: www.ADMPC.com<br />