Introduction to automotive social media marketing

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Introduction to automotive social media marketing

  1. 1. An Introduction to Automotive Social Media<br />February 4, 2009<br />by TK Carsites<br />
  2. 2. An Introduction to Automotive Social Media<br />February 4, 2009<br />by TK Carsites<br />Course Instructor: JD Rucker<br />
  3. 3. Agenda<br />Who We Are<br />What Social Media Cannot Do for You<br />What Social Media Can Do for You<br />Defining the Types of Social Media<br />The Three M’s of Social Media Strategy<br />Time and Tools<br />Q & A<br />3<br />
  4. 4. Who is TK Carsites<br />8 Years as an Automotive Marketing Firm<br />Specializing in:<br />Website Design<br />Search Engine Optimization<br />Social Media Marketing<br />JD Rucker, Chief Marketing Officer<br />Embedded in Social Media since 2007<br />3,000 Facebook Friends<br />80,000 Twitter Followers<br />500 Digg Front Pages<br />Experience in the Automotive Industry<br />4<br />
  5. 5. What Social MediaCANNOT Do for Car Dealers<br />Directly sell more cars<br />Replace primary dealer websites<br />Run itself on autopilot<br />Reach “Millions of People” <br />5<br />
  6. 6. What Social Media CAN Do for Car Dealers<br />Become a point of connection between dealerships and their local customers<br />Offer "Web 2.0 Credibility“<br />Allow for a quick exchange of sales information<br />Extend the brand of the dealership and the company<br />Generate buzz through viral marketing campaigns<br />6<br />
  7. 7. Types of Social Media<br />Social Networks<br />Facebook<br />Twitter<br />MySpace, LinkedIn, Others<br />Social News<br />Digg<br />Reddit<br />StumbleUpon<br />Social Content<br />Blogs<br />YouTube<br />Flickr<br />7<br />
  8. 8. SocialNetworks<br />Facebook<br />Profiles are for People<br />Fan Pages are for Businesses<br />Customizing Fan Pages are a Must<br />Building Ambassadors is Key<br />Twitter<br />Profiles are for People and Businesses<br />You can have more than 1 Account<br />More than 1 Person can Manage Accounts<br />Do NOT Feed Inventory or Specials<br />8<br />
  9. 9. SocialNews<br />Digg, Reddit, StumbleUpon<br />Post Interesting Industry or Local News<br />Drive Traffic to Social Content Sources<br />Do not spam<br />Do not attempt without understanding the sites<br />9<br />
  10. 10. Social Content<br />YouTube<br />Customer Testimonials<br />Profile Videos of Specific Vehicles<br />Informational Videos<br />Dealership Blog<br />Dealership News<br />Employee Spotlight<br />Local Events<br />Industry News<br />Flickr<br />10<br />
  11. 11. The Three M’s of Social Media Strategy<br />Managing<br />Profiles<br />Content Sources<br />Search Engine Optimization<br />Monitoring<br />Buzz<br />Customer Feedback<br />Employee Discussions<br />Marketing<br />Viral Marketing<br />Brand Building<br />Search Engine Reputation Management<br />11<br />
  12. 12. Time and Tools<br />5 minutes, 30 minutes, 2 hours, Full Time<br />Assigning the Right People Tasks<br />Tools to Simplify<br />Articles to Read<br />Future Courses<br />TK Carsites Can Help<br />12<br />
  13. 13. Q & A<br />

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