Native Code Is Dead

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My presentation for the IEEE ISM panel on mobile games and multimedia. The gist being, you need to pick a platform independent solution to avoid getting caught up in platform transitions.

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Native Code Is Dead

  1. 1. Native Code is Dead Ralph  Barbagallo   FLARB  LLC   ralph@flarb.com  
  2. 2. Who Am I?    
  3. 3. The Old Days    
  4. 4. Now    
  5. 5.      
  6. 6. Compulsion    
  7. 7. The Business Model•  R•  R•  R
  8. 8. The Business Model•  Reach•  Revenue•  Retention
  9. 9.   ZNGA    
  10. 10. Source:    uptopr.com      
  11. 11.        
  12. 12. HTML 5•  HTML5 Frameworks •  PhoneGap •  GameSalad •  Game Closure, AppMobi, etc.•  HTML5 Still Sucks •  Horrible performance •  Gated by mobile browsers
  13. 13. Unreal Developer’s Kit•  UDK •  Don’t need a Mac! •  Much better renderer (As of Unity 3.5) •  Platform-specific features from Epic only •  25% of your revenue to Epic
  14. 14. Other Platforms•  Others •  Titanium Studio •  Corona •  Flash
  15. 15. Unity3D    
  16. 16. Unity3D•  Best support for critical platforms •  Mobile (iOS, Android) •  Web (NaCL, Flash, Web Player) •  Desktop (Steam, Mac App Store) •  Console
  17. 17. Unity3D •  Native Plug-ins •  Can support any platform-specific functionality •  Amazon App Store •  OpenFeint •  Write your own plug-in for whatever you need  
  18. 18. Unity3D •  Awesome forums •  Awesome feedback from support •  Twitter!  
  19. 19. Asset Store    
  20. 20. Unity3D •  Business Model •  Flat fee per-seat •  No rev-share  
  21. 21. Conclusion•  Be Prepared to Move Quickly•  Native Code is Dead •  Code and Business Model directly influence each other  
  22. 22. Thanks!ralph@flarb.com    ralphbarbagallo.com    @flarb    flarb.com  

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