78543433 illuminator-volume-6

238 views

Published on

Automotive Data News

0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total views
238
On SlideShare
0
From Embeds
0
Number of Embeds
1
Actions
Shares
0
Downloads
2
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

78543433 illuminator-volume-6

  1. 1. THE ILLUMINATOR VOLUME VI Where do you want your catalog to take you in 2012? With
the
start
of
each
New
Year,
millions
of
ALSO
IN
THIS
EDITION people
around
the
world
set
personal
goals
 A.C.E.S.
VS. to
strive
for
in
the
months
ahead.
If
you
 
P.I.E.S.
XML have
already
set
your
New
Year’s
 PAGE
2 resoluCons,
we
wish
you
success
in
 achieving
them.
We
also
encourage
you
to
 take
a
moment
to
set
similar
goals
for
your
 Many
common
goals
we
set
in
our
personal
 ENHANCED
EPICOR catalog.

 lives
can
easily
be
translated
into
goals
for
 SUPPORT
TARGETED your
catalog.
For
example: PAGE
4 One
of
the
key
success
factors
in
achieving
a
 resoluCon
is
to
have
a
partner
who
is
 Personal:
Learn
a
new
language. equally
commiGed
to
those
goals.
You
 Catalog:
Learn
more
about
ACES
and
PIES
 already
have
that
partner
in
Illumaware
for
 XML. your
data.
Whatever
your
data
goals
are
for
 the
coming
year,
we
encourage
you
to
share
 Personal:
Get
healthier. those
challenges
with
us,
so
together
we
 Catalog:
Improve
vehicle
coverage
and
 can
take
your
data
quality
and
completeness
 accuracy. to
a
new
level. Personal:
Reconnect
with
old
friends. Whether
it
involves
leveraging
some
of
our
 Catalog:
Ask
your
trading
partners
about
 addiConal
publishing
features
such
 their
new
iniCaCves
and
how
you
can
be
a
 generaCng
paper
catalogs,
or
brainstorming
 part
of
those
changes. about
a
custom
project
you
have
been
 considering,
2012
is
a
great
year
to
discover
 Let
us
know
what
we
can
help
you
achieve
 how
far
your
catalog
can
take
you. in
the
coming
year. Long, Short, Marketing Descriptions... Oh my!Ever
wonder
just
how
many
ways
there
can
be
to
describe
a
single
part?
Long
descripCon,
short
descripCon,
extended
descripCon,
invoice
descripCon,
etc.
The
list
just
goes
on
and
on
unCl
it
feels
like
one
big
mess.
Who
needs
it?
Your
customers
do.It
may
seem
like
there
are
far
more
descripCons
available
in
Evokat
than
could
possibly
be
necessary
(there
are
even
more
allowed
in
PIES),
but
in
truth,
each
one
serves
a
valid
purpose.
Since
PIES
data
can
be
used
to
support
a
variety
of
systems,
including:
inventory
management,
data
warehouses,
point
of
sale
systems,
and
perhaps
most
importantly,
customer‐facing
applicaCons.
The
PIES
structure
allows
for
descripCons
and
aGributes
of
mulCple
lengths
and
types.
It
may
feel
redundant
to
complete
all
these
descripCon
types,
but
there
is
only
one
way
to
make
sure
that
the
most
important
one
is
defined. (ConCnued
on
page
4) JAN
17,
2011 www.illumaware.com 1
  2. 2. THE ILLUMINATOR VOLUME VI A.C.E.S. vs. P.I.E.S. XMLEvery
supplier
has,
at
some
point,
experienced
confusion
and
frustraCon
trying
to
juggle
the
various
data
requirements
placed
on
him
or
her
by
their
trading
partners.
At
one
point
in
Cme,
major
retailers
required
customized
spreadsheets
in
mulCple
formats
to
communicate
product
and
applicaCon
informaCon.
Keeping
mulCple
Excel
and
text
files
in
alignment
was
a
daunCng,
if
not
impossible
task.
The
industry
recognized
the
negaCve
impact
of
having
so
much
unsynchronized
product
data
and
took
steps
to
address
it
with
the
introducCon
of
the
data
exchange
standards
commonly
referred
to
as
ACES
and
PIES.
As
these
standards
conCnue
to
evolve
and
gain
acceptance,
there
is
some
confusion
as
to
what
should
be
included
in
each
type
of
file
and
which
one
is
more
important.
In
actuality,
both
files
work
in
tandem
to
provide
a
complete
picture
of
your
product
offering
and
should
always
be
used
in
conjuncCon,
whenever
possible.
Here
is
a
digest
of
our
most
common
quesCons
regarding
these
criCcal
files.Q:

What
is
an
XML
file?A:

XML
stands
for
EXtensible
Markup
Language
and
is
not
unique
to
our
industry.
It
has
been
widely
accepted
file
format
since
the
1990’s
and
is
now
the
most
common
format
for
data
transmissions
between
applicaCons.Q:

What
program
do
I
use
to
open
an
XML
file?A:

Most
text
editors,
such
as
Notepad
or
TextMate,
will
open
an
XML
file,
although
the
size
of
some
XML
files
can
present
a
challenge
to
many
computers.
Other
programs
must
be
used
to
confirm
that
it
is
a
valid
XML
submission.Q:

I
opened
my
XML
file,
but
it
doesn’t
make
sense
to
me.
Why
can’t
I
read
it?A:

XML
files
are
intended
to
communicate
and
store
data,
not
to
make
data
easily
readable.
Each
data
element
in
the
file
is
idenCfied
by
exactly
what
it
is,
so
a
last
name
might
appear
as
“<LAST_NAME>10</LAST_NAME>”.
Repeatedly
labeling
each
data
element
creates
overhead
that
our
minds
have
to
process,
but
it
does
ensure
that
you
know
what
type
of
data
you
are
looking
at.
 Q:

What
does
ACES
stand
for? A:

A.C.E.S.
stands
for
Aiermarket
Catalog
Exchange
Standard.Q:

What
informaCon
is
included
in
an
ACES
file?A:

ACES
includes
your
applicaCon
fitment
informaCon.
Using
idenCfiers
common
to
the
industry
and
your
own
fitment
notes,
an
ACES
file
communicates
the
vehicles
your
parts
fit.
Other
than
vehicle
informaCon,
the
ACES
record
includes
a
Part
Type,
and
may
also
include
an
addiConal
Manufacturer
Label
or
a
diagram.
An
example
of
an
ACES
record
was
reviewed
in
Volume
IV
of
the
Illuminator
in
the
Anatomy
of
an
ACES
ApplicaCon
series.Q:


Is
my
interchange
informaCon
included
in
an
ACES
file?A:


Interchange
informaCon
would
only
be
included
if
you
included
it
as
an
applicaCon
fitment
note.
Typically
interchange
informaCon
is
considered
product
informaCon,
and
is
therefore
included
in
a
PIES
file. (ConCnued
on
page
3) JAN
17,
2011 www.illumaware.com 2
  3. 3. THE ILLUMINATOR VOLUME VI A.C.E.S. vs. P.I.E.S. XML (ConCnued
from
page
2) Q:

What
does
PIES
stand
for? A:

P.I.E.S.
stands
for
Product
InformaCon
Exchange
Standard.Q:

What
informaCon
is
included
in
a
PIES
file?A:

The
PIES
structure
represents
for
a
“super‐set”
of
data
elements,
or
in
other
words,
it
allows
for
just
about
any
type
of
product
informaCon
that
can
be
defined.
What
you
choose
to
author
is
up
to
you
and
your
trading
partners.
The
PIES
structure
allows
for
mulCple
product
descripCons,
prices,
package
dimensions,
digital
assets,
and
more.
For
various
business
reasons,
suppliers
and
retailers
have
extended
the
PIES
XML
standard
to
require
and
repurpose
elements
they
find
most
advantageous.
Please
review
the
documentaCon
available
online
from
the
AutomoCve
Aiermarket
Industry
AssociaCon
(hGp://www.aiermarket.orgwww.aiermarket.org/Technology/PIES.aspx)
for
more
informaCon
on
the
official
standard,
and
work
with
your
trading
partners
to
understand
their
preferences
and
capabiliCes.Q:

What
version
of
PIES
should
I
use?A:

That
will
depend
on
the
ability
of
your
trading
partners
to
receive
each
type
of
file.
As
the
data
needs
of
our
industry
are
refined,
the
XML
field
definiCons
and
file
structure
will
conCnue
to
change.
Versions
6.1.2
and
6.2.0
are
the
most
widely
accepted
formats
currently,
but
version
6.3
has
already
been
released
and
future
releases
are
already
being
planned.
If
your
trading
partners
can
accept
a
6.2
version
file,
that
is
our
current
recommendaCon.Q:

I
have
provided
a
PIES
XML
file,
but
I
am
being
asked
for
more
informaCon.
Why?A:

While
the
PIES
format
does
have
the
ability
to
include
almost
any
possible
product
data,
there
are
sCll
some
legacy
systems
and
processes
that
require
a
non‐XML
based
submission.
Current
industry
iniCaCves,
such
as
defining
Product
Specific
AGributes,
may
help
to
reduce
the
need
for
some
of
these
addiConal
submissions,
but
the
need
may
never
be
totally
eliminated.Q:

I
send
my
ACES
data
out
regularly.
Do
I
really
need
to
send
a
PIES
file
too?A:

ACES
and
PIES
files
are
both
necessary
to
deliver
a
complete
e‐catalog.
The
ACES
data
tells
your
customer
what
parts
they
need,
and
the
PIES
data
tells
your
customers
why
they
should
buy
your
part
over
the
compeCCon.
You
may
not
have
control
over
how
informaCon
is
presented
at
the
point
of
sale,
but
delivering
only
half
of
your
data
ensures
that
the
other
half
is
not
presented.Q:

How
do
I
know
what
to
fill
out
for
a
PIES
file?A:

The
simple
answer
is
to
fill
out
whatever
you
can,
but
in
reality
you
want
to
prioriCze
some
fields
above
others.
The
best
guidance
comes
from
your
trading
partners,
but
in
general
terms,
effecCve
product
descripCons
are
a
great
place
to
start.
If
you
use
MyCarParts
to
present
your
e‐catalog,
product
images
and
other
related
digital
assets
make
an
instant
impact
and
add
pizzazz
to
the
presentaCon
of
your
products.Q:

Where
can
I
get
more
informaCon
about
ACES,
PIES
or
other
data
formats?A:

The
technology
secCon
of
the
AAIA
website
(hGp://aiermarket.org/Technology.aspx)
provides
documentaCon
as
well
as
links
to
addiConal
aiermarket
educaCon
opportuniCes.
As
your
partner,
we
are
always
happy
to
answer
your
quesCons
as
well.
Since
every
trading
partner
has
the
ability
to
define
their
own
standard,
there
will
never
be
a
single
reference
source.
If
addiConal
informaCon
is
necessary,
talk
to
your
trading
partners
and
then
let
us
know
how
we
can
help
meet
those
requirements.
Chances
are
it’s
something
we’ve
done
before. JAN
17,
2011 www.illumaware.com 3
  4. 4. THE ILLUMINATOR VOLUME VI Long, Short, Marketing Descriptions... Oh my! (ConCnued
from
page
1)The
single
most
important
descripCon
field
is
the
one
that
 presented
the
way
you
want
them
to
be.
This
is
a
lot
of
hard
gets
your
customer
to
buy
your
product.
The
challenge
is
to
 work
iniCally,
but
it
can
really
pay
off
in
increased
sales.know
which
of
the
many
descripCons
available
is
the
one
that
will
close
the
sale. In
addiCon
to
the
many
types
of
product
descripCons
that
are
 specified
in
the
PIES
structure,
recent
addiCons
to
the
PIES
For
example,
an
eloquent
“MarkeCng
DescripCon”
may
be
 XML
standard
allow
for
the
inclusion
of
“Market
Copy
just
what
the
customer
needed
for
an
online
applicaCon,
but
 Content”
as
well.
As
you
determine
your
corporate
strategy
it
has
no
impact
on
a
point‐of‐sale
system
that
can
only
 regarding
what
to
include
in
product
descripCons,
any
non‐display
20
characters.
An
abbreviated
“Short
DescripCon”
 product
specific
informaCon
is
a
candidate
for
your
brand’s
may
be
a
perfect
fit
for
one
trading
partner,
but
having
a
liGle
 “Market
Copy
Content”.
Using
this
new
data
element
is
a
more
informaCon
in
a
“Long
DescripCon”
may
make
a
 great
way
to
avoid
duplicaCng
informaCon
and
improve
difference
in
another
environment.
PopulaCng
all
of
the
 consistency.
Market
Copy
elements
will
be
added
to
Evokat
descripCon
types
with
the
most
appropriate
descripCons
 later
this
year.possible
is
the
only
way
to
ensure
that
your
products
are
 Enhanced EPICOR Support TargetedIllumaware
has
a
long
history
of
extending
funcConality
to
 Illumaware
will
empower
users
to
beGer
meet
EPICORs
data
beGer
serve
the
needs
of
its
users.
Whether
it
is
the
addiCon
 requirements
by
providing
an
EPICOR‐specific
Label
of
custom
reports
to
match
the
requirements
of
a
key
trading
 DescripCon
within
Evokat.

This
new
descripCon
field
will
partner,
or
adding
addiConal
elements
within
Evokat
to
make
 appear
on
each
part’s
DescripCons
tab
in
the
next
few
weeks,
managing
your
e‐catalog
easier,
we
conCnue
to
 allowing
you
to
populate
the
informaCon
strive
to
be
the
best
partner
possible. needed
to
best
represent
your
data
in
the
 EPICORE
catalog.
This
field
will
only
be
used
in
That
tradiCon
will
conCnue
with
a
soon‐to‐be
 EPICOR
specific
ACES
and
PIES
XML
reports.released
enhancement
in
support
of
EPICOR‐specific
Label
DescripCons.
To
beGer
serve
their
customers,
EPICOR
 We
conCnue
to
look
for,
and
welcome,
opportuniCes
to
converts
applicaCons
to
a
set
of
custom
part
types.
This
 extend
Evokat
funcConality
in
ways
that
can
provide
a
conversion
typically
goes
unnoCced,
as
the
types
are
either
 beGerment
to
mulCple
users.
Do
not
hesitate
to
ask
if
you
are
idenCcal
or
very
similar
to
AAIA
descripCons.
On
rare
 struggling
with
an
external
process
or
have
a
new
occasions
however,
data
included
in
the
Label
DescripCon,
 requirement
from
a
trading
partner
that
can
be
addressed
in
which
is
also
included
in
an
ACES
record,
complicates
this
 this
way.process.Contact Information 800.880.4964Bruce Speicher Adrian Klingel Ralph BowenManaging Partner Founder and CTO Evokat Subscription SalesBrenda Heinitz Brian Williams Richelle PowellDirector of Cataloging Director of Operations Director of Finance JAN
17,
2011 www.illumaware.com 4

×