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4 Corners of Virtual Communication
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Understanding	
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Example:	
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Ralf	
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SIETAR Europe: Effective Use of Technology for a Coherent Third Culture Creation (Patricia Weiland, Elisabeth Weingraber–Pircher, Ralf Wolter)

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The availability of affordable and reliable technology, coupled with market demands, allows trainers and coaches to reach clients around the globe. This global reach via virtual communication technology requires trainers and coaches to increase their comfort and understanding of technology and cultural implications on the learning experience.
One of the key questions to be addressed is how cultural differences impact the conversation via communication technology? Beyond respecting other cultures success involves adapting to other cultures where all parties contribute to the creation of a third culture. In that there is not a one size fits all solution. The culture-general frameworks shared during this workshop can be adapted to help give virtual training and coaching sessions a local touch making them more effective. This dynamic workshop provides participants with a structured approach and culture general frameworks as well as practical tips that enable them to prepare and deliver their virtual workshops and coaching sessions tailoring their content or process to their audience.

Objective: This workshop is designed to address the influence of culture on the use of communication technologies in intercultural training and how to create coherent virtual third cultures to communicate most effectively.

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SIETAR Europe: Effective Use of Technology for a Coherent Third Culture Creation (Patricia Weiland, Elisabeth Weingraber–Pircher, Ralf Wolter)

  1. 1. Copyright HPCG®, Sage Strategies, Kulturelle.com, 2013 1Copyright HPCG®, Sage Strategies, Kulturelle.com, 2013 1 Effective  Use  of  Technology     for  a  Coherent  Third  Culture  Creation   Patricia  Weiland   Elisabeth  Weingraber  –  Pircher   Ralf  Wolter  
  2. 2. Copyright HPCG®, Sage Strategies, Kulturelle.com, 2013 2Copyright HPCG®, Sage Strategies, Kulturelle.com, 2013 2 Session  Abstract   Ê  The  availability  of  affordable  and  reliable  technology,  coupled  with  market  demands,  allows  trainers  and  coaches   to  reach  clients  around  the  globe.  This  global  reach  via  virtual  communication  technology  requires  trainers  and   coaches  to  increase  their  comfort  and  understanding  of  technology  and  cultural  implications  on  the  learning   experience.     Ê  One  of  the  key  questions  to  be  addressed  is  how  cultural  differences  impact  the  conversation  via  communication   technology?     Beyond  respecting  other  cultures  success  involves  adapting  to  other  cultures  where  all  parties  contribute  to  the   creation  of  a  third  culture.    In  that  there  is  not  a  one  size  fits  all  solution.  The  culture-­‐general  frameworks  shared   during  this  workshop  can  be  adapted  to  help  give  virtual  training  and  coaching  sessions  a  local  touch  making   them  more  effective.     This  dynamic  workshop  provides  participants  with  a  structured  approach  and  culture  general  frameworks  as  well   as  practical  tips  that  enable  them  to  prepare  and  deliver  their  virtual  workshops  and  coaching  sessions  tailoring   their  content  or  process  to  their  audience.   Ê  Objective:   This  workshop  is  designed  to  address  the  influence  of  culture  on  the  use    of  communication  technologies  in   intercultural  training  and  how  to  create  coherent  virtual  third  cultures  to  communicate  most  effectively.    
  3. 3. Copyright HPCG®, Sage Strategies, Kulturelle.com, 2013 3Copyright HPCG®, Sage Strategies, Kulturelle.com, 2013 3 Core Message é Awareness é Cultural Impact of using Communication Technology
  4. 4. Copyright HPCG®, Sage Strategies, Kulturelle.com, 2013 4Copyright HPCG®, Sage Strategies, Kulturelle.com, 2013 4 Virtual Communication through Technology?
  5. 5. Copyright HPCG®, Sage Strategies, Kulturelle.com, 2013 5 4 Corners of Virtual Communication There  is  no  difference   in  on-­‐  and  off-­‐line   learning  as  long  as   you  are  a  good   trainer/coach.   Virtual  Coaching  and   Training  is  the  only   way  for  learning  in  the   future.   Only  face-­‐to-­‐face   learning  is  „real“   learning  and  coaching   and  will  allow  a   perspective  shift.   I  am  not  sure  about   using  telephone  and   computers  for   effective  coaching   and  training  and  I   am  curious  about  it.  
  6. 6. Copyright HPCG®, Sage Strategies, Kulturelle.com, 2013 6Copyright HPCG®, Sage Strategies, Kulturelle.com, 2013 6 Agenda   1.  Theory  /  Culture-­‐General  Framework   2.  Communication  Technology  –  Overview     3.  Creating  a  Third  Culture     4.  Example  /  Case  Study  –    Power  Speaking   5.  Q&A,  Next  Steps    
  7. 7. Copyright HPCG®, Sage Strategies, Kulturelle.com, 2013 7Copyright HPCG®, Sage Strategies, Kulturelle.com, 2013 7 What  is  Culture?   Objective  Culture   •  History   •  Food  &  Traditions   •  Legal  &  Political  Systems   Subjective  Culture   •  Worldview  of  a  Group   •  Values  &  Beliefs   •  Communications  Styles     Culture  is  „the  common  sense“,   what  is  normal  and  the  right  thing  to  do.   Culture  is  the  pattern  of  beliefs,  behaviours,  and   values  maintained  and  created  by  groups  of   interacting  people.  Milton  J.  Bennett  
  8. 8. Copyright HPCG®, Sage Strategies, Kulturelle.com, 2013 8Copyright HPCG®, Sage Strategies, Kulturelle.com, 2013 8 Culture  General  Frameworks   Intercultural  skillset   Ê Language  use   Ê Non  –  verbal  behavior   Ê Communication  style   Ê Cognitive  style   Ê Cultural  Values   ©  S.  Ting-­‐Toomey  1999,  M.  Bennett  2001  
  9. 9. Copyright HPCG®, Sage Strategies, Kulturelle.com, 2013 9 Understanding  You  and  Your  Audience  
  10. 10. Copyright HPCG®, Sage Strategies, Kulturelle.com, 2013 10Copyright HPCG®, Sage Strategies, Kulturelle.com, 2013 10 Agenda   1.  Theory  /  Culture-­‐General  Framework   2.  Communication  Technology  –   Overview     3.  Creating  a  Third  Culture     4.  Example  /  Case  Study  –    Power  Speaking   5.  Q&A,  Next  Steps    
  11. 11. Copyright HPCG®, Sage Strategies, Kulturelle.com, 2013 11 Communication  Technology   Synchronous   Ê  Telephone,    audio  conference   Ê  Video  conference   Ê  Live  chat   Ê  Virtual  classroom,     e-­‐learning  software   Asynchronous   Ê  email   Ê  Web-­‐blog   Ê  Forum   Ê  Podcast,  online  video   Ê  Training  Videos  and  Apps   Ê  Online  tests   www.kulturelle.com  
  12. 12. Copyright HPCG®, Sage Strategies, Kulturelle.com, 2013 12Copyright HPCG®, Sage Strategies, Kulturelle.com, 2013 12 Communication  and  Collaboration  Tools   (audio  only)  
  13. 13. Copyright HPCG®, Sage Strategies, Kulturelle.com, 2013 13Copyright HPCG®, Sage Strategies, Kulturelle.com, 2013 13 HD  Video  Conferencing   Low-­‐price  webcam  640*480   DSL  3,000  or  equivalent   Build-­‐in  HD  webcam  (MacBook  Pro)   DSL  6,000  or  equivalent   High-­‐end     external  HD,   DSL  16,000     or  equivalent  
  14. 14. Copyright HPCG®, Sage Strategies, Kulturelle.com, 2013 14Copyright HPCG®, Sage Strategies, Kulturelle.com, 2013 14 Master  the  Learning  Curve   Performance   Number  of  learning  attempts   slow   start   strong   acceleration   mastery   ideal  learning  curve   new   technology  
  15. 15. Copyright HPCG®, Sage Strategies, Kulturelle.com, 2013 15Copyright HPCG®, Sage Strategies, Kulturelle.com, 2013 15 Agenda   1.  Theory  /  Culture-­‐General  Framework   2.  Communication  Technology  –  Overview     3.  Creating  a  Third  Culture     4.  Example  /  Case  Study  –    Power  Speaking   5.  Q&A,  Next  Steps    
  16. 16. Copyright HPCG®, Sage Strategies, Kulturelle.com, 2013 16 Third  Culture  Definition   Ê  The  process  of  negotiating   an  in-­‐between  perspective   and  communication  style   to  coordinate  meaning  and   action.     Ê  The  emergence  of  creative   new  habits  and  practises  to   generate  desired   outcomes.   Ê  The  kapia  of  the  bridge  
  17. 17. Copyright HPCG®, Sage Strategies, Kulturelle.com, 2013 17Copyright HPCG®, Sage Strategies, Kulturelle.com, 2013 17 Cultural  Aspects  &  Technology     Verbal  Communication  Patterns  
  18. 18. Copyright HPCG®, Sage Strategies, Kulturelle.com, 2013 18 Example:  High  Context  –  Low  Context   High  Context  Learners   Ê  Reactive   Ê  Reflective   Ê  Data  focused   Ê  Group  oriented   Ê  Deduction   Ê  Consensus   Ê  Tutor  as  a  Leader   Low  Context  Learners   Ê  Active   Ê  Thinks  out  loud   Ê  Monolog  dominant   Ê  Individual  achievement   oriented   Ê  Induction   Ê  Conflict   Ê  Tutor  as  facilitator   ©  Swierczek  &  Bechter  2010  
  19. 19. Copyright HPCG®, Sage Strategies, Kulturelle.com, 2013 19Copyright HPCG®, Sage Strategies, Kulturelle.com, 2013 19 The  Impact  of  Cultural  Differences     applied  to  Communication  Technology   Ê Which  communication  tools  do  I  use  for   certain  conversations?   Ê How  do  I  use  different  communication  tools?   Ê How  do  I  feel  about  these  conversation?   Ê What  is  working  well  or  not  so  well  for  me?  
  20. 20. Copyright HPCG®, Sage Strategies, Kulturelle.com, 2013 20Copyright HPCG®, Sage Strategies, Kulturelle.com, 2013 20  Webex  Demonstration  
  21. 21. Copyright HPCG®, Sage Strategies, Kulturelle.com, 2013 21Copyright HPCG®, Sage Strategies, Kulturelle.com, 2013 21 Application:     Culture  &  Communication  Technology   Ê Assess  your  own  cultural  norms  and  background   Ê What  cultural  values  might  your  client  /  audience   hold?   Ê Listen  for  “Communication  Patterns”   Ê Match  technology  with  personal  &  cultural   preferences   Ê Trust  your  instincts     Ê Ask  for  understanding  
  22. 22. Copyright HPCG®, Sage Strategies, Kulturelle.com, 2013 22Copyright HPCG®, Sage Strategies, Kulturelle.com, 2013 22 Agenda   1.  Theory  /  Culture-­‐General  Framework   2.  Communication  Technology  –  Overview     3.  Creating  a  Third  Culture     4.  Example  /  Case  Study:  Power  Speaking   5.  Q&A,  Next  Steps    
  23. 23. Copyright HPCG®, Sage Strategies, Kulturelle.com, 2013 23Copyright HPCG®, Sage Strategies, Kulturelle.com, 2013 23 Practical  example  /  Case  Study”     Virtual  Presentation  Training   Ê  The  situation   Ê  The  approach   Ê  Lessons  learned   Ê  Results   Ê  Outlook   $  ê  
  24. 24. Copyright HPCG®, Sage Strategies, Kulturelle.com, 2013 24Copyright HPCG®, Sage Strategies, Kulturelle.com, 2013 24 Practical  example  /  Case  Study”     Virtual  Presentation  Training   Ê Lessons  learned  
  25. 25. Copyright HPCG®, Sage Strategies, Kulturelle.com, 2013 25Copyright HPCG®, Sage Strategies, Kulturelle.com, 2013 25 Practical  example  /  Case  Study”     Virtual  Presentation  Training   Ê  The  situation   Ê  The  approach   Ê  Lessons  learned   Ê  Results   Ê  Outlook   $  é  
  26. 26. Copyright HPCG®, Sage Strategies, Kulturelle.com, 2013 26Copyright HPCG®, Sage Strategies, Kulturelle.com, 2013 26 Summary   1.  Theory  /  Culture-­‐General  Framework   2.  Communication  Technology  –  Overview     3.  Creating  a  Third  Culture     4.  Example  /  Case  Study  –    Power  Speaking   5.  Q&A,  Next  Steps    
  27. 27. Copyright HPCG®, Sage Strategies, Kulturelle.com, 2013 27 Where  do  I  go  from  here?   Ê What  is  my  main  learning  point?   Ê How  will  I  make  my  virtual  practice  more  effective?   Ê How  can  I  continue  my  shift  into  different   technological  worldviews?   Ê My  objective  is  to  ........   and  I  want  to  reach  it  by  .....(date)   Ê What  is  my  first  action  towards  this  goal?   Ê How  will  I  ensure  that  I  stay  motivated?   www.kulturelle.com  
  28. 28. Copyright HPCG®, Sage Strategies, Kulturelle.com, 2013 28Copyright HPCG®, Sage Strategies, Kulturelle.com, 2013 28 Connecting in the Virtual World Engage  in  your  new  community   Next  steps:     1.  Download  the  material:  http://virtual4coaching.com/Events/SIETAR   2.  Join  our  webex  hands-­‐on  test  run:     TBD   Register  at:  virtual4coaching.com/page3/contact-­‐form-­‐2/index.php       or    https://tinyurl.com/sietar   3.  Ask  and  share  at  the  LinkedIn  Group  Virtual4Coaching    
  29. 29. Copyright HPCG®, Sage Strategies, Kulturelle.com, 2013 29Copyright HPCG®, Sage Strategies, Kulturelle.com, 2013 29 Articles and Books   Ê  Bennett, M J ed (1998). Basic Concepts of Intercultural Communication, Intercultural Press Ê  Bennett M J (1993). Towards ethnorelativism: A developemental model of intercultural sensitivity. In R.M. Paige (Ed.) Education for intercultural experience, Yarmouth, ME, Intercultural Press Ê  Clutterbuck D & Hussain Z ed. (2010). Virtual Coach, Virtual Mentor, Information Age Publishing. Ê  Geißler H. (2008), E-Coaching, Schneider Verlag Ê  Sieler A (2005). Coaching to the Human Soul, Newfield Australia. Ê  Swierczek F W and Bechter C (2010), Cultural Features of E-Learning. In Spector et al. Learning and Instruction in the Digital Age, Springer Media. Ê  Ting-Toomey S (1999) Communicating Across Cultures, The Guildford Press, NY & London
  30. 30. Copyright HPCG®, Sage Strategies, Kulturelle.com, 2013 30Copyright HPCG®, Sage Strategies, Kulturelle.com, 2013 30 Core Message é Awareness é Cultural Impact of using Communication Technology
  31. 31. Copyright HPCG®, Sage Strategies, Kulturelle.com, 2013 31Copyright HPCG®, Sage Strategies, Kulturelle.com, 2013 31 Patricia  Weiland  Bio   Ê  Patricia  Weiland  brings  over  25  years  of  hands  on  experience  inside  and  in  service   to  Fortune  100  organizations  to  her  role  as  a  Consultant  and  Professional  Coach.   Ms.  Weiland  coaches  key  global  stakeholders  in  senior  level  executive  and   professional  positions  facing  strategic,  behavioral  and  productivity  issues.  Ms.   Weiland  consults  with  leaders  at  all  levels  on  team  and  employee  development   plans  at  to  identify,  assess  and  improve  leadership  skills  in  organizational   competencies  increasing  engagement  and  contribution.  Weiland  finds  that   coaching  is  uniquely  positioned  to  attend  to  leaders  in  global  enterprises  with   leaders  in  remote  locations  who  face  situational  challenges  while  maintaining   strong  connections  to  the  ideals  and  corporate  wide  goals  and  initiatives.     Ê  Ms.  Weiland  holds  a  master’s  degree  in  Organizational  Management   Development  from  Fielding  Graduate  University  and  a  B.A.  in  Communications   from  University  of  Wisconsin.  Weiland  is  a  PCC  with  the  International  Coach   Federation  and  certified  to  administer  MBTI  and  DISC.     Ê  www.sage4change.com    
  32. 32. Copyright HPCG®, Sage Strategies, Kulturelle.com, 2013 32Copyright HPCG®, Sage Strategies, Kulturelle.com, 2013 32 Elisabeth  Weingraber-­‐Pircher  Bio   Ê  Elisabeth  Weingraber-­‐Pircher  has  lived  and  worked  in  eleven  countries  on  four   continents,  where  she  successfully  supported  multinationals  and  small  and   medium  sized  companies  from  a  variety  of  different  industries  as  a  consultant,   then  intercultural  trainer  and  leadership  coach,  both  face  to  face  and  virtually.   Her  passion  is  supporting  and  challenging  leaders  to  be  reflective,  balanced,   risk  takers  and  humble  in  order  to  have  successful  conversations  leading  to   outstanding  results  and  a  passionate  life.   Ê  Elisabeth  holds  a  Master  degree  in  Business  Management  form  the  University   of  Graz,  Austria  and  an  Diplome  International  from  ICN  Nancy,  France.  She  is  an   ICF  certified  coach  and  a  Sietar  member.     Ê  Elisabeth  is  Austrian,  currently  lives  in  the  UK  and  works  in  German,  English  and   Italian.  As  a  mother  of  three  TCK  boys  she  is  always  challenged  and  needs  to   keep  up  with  them  by  rock  climbing,  riding,  playing  football  (badly),  traveling   and  reading  about  science  and  futuristic  concepts.     Ê  www.kulturelle.com    
  33. 33. Copyright HPCG®, Sage Strategies, Kulturelle.com, 2013 33Copyright HPCG®, Sage Strategies, Kulturelle.com, 2013 33 Ralf  Wolter  Bio   Ê  Ralf  Wolter  is  a  senior  leader,  trainer  and  coach  with  25  years  of  global  experience   in  building  and  leading  global  and  virtual  teams  in  large  corporations   Ê  Ralf's  specialty  is  combining  coaching,  consulting,  leadership  and  creativity  with  a   passion  for  developing  people.  He  is  enthusiastic  about  developing  leaders  with   high-­‐performance  career  coaching  and  training.  In  addition  to  developing  people,   Ralf  enjoys  being  a  technology  futurist,  combining  visionary  thinking  with  a   practical  hands-­‐on  approach  to  apply  networking  and  communication   technologies  for  shaping  the  future  of  coaching  and  training.   Ê  Ralf  coaches  both  in–person  and  remotely,  by  using  state  of  the  art   communication  technology,  such  as  Cisco  TelePresence,  Adobe  Connect,  GoTo   Meeting,  Cisco  WebEx,  FaceTime  and  Skype.  He  also  leverages  communication   technology  for  training  clients  and  companies  for  developing  speaking  and   presentation  skills.   Ê  www.hpcg.eu  

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