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Multichannel Marketing bei LODENFREY

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Tradition und Moderne gehen bei Multichannel-Konzepten im Handel oft Hand in Hand. Wie schafft ein Münchener Traditionshaus den Sprung in eine neue Welt?

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  • DOWNLOAD THAT BOOKS INTO AVAILABLE FORMAT (2019 Update) ......................................................................................................................... ......................................................................................................................... Download Full PDF EBOOK here { http://bit.ly/2m6jJ5M } ......................................................................................................................... Download Full EPUB Ebook here { http://bit.ly/2m6jJ5M } ......................................................................................................................... Download Full doc Ebook here { http://bit.ly/2m6jJ5M } ......................................................................................................................... Download PDF EBOOK here { http://bit.ly/2m6jJ5M } ......................................................................................................................... Download EPUB Ebook here { http://bit.ly/2m6jJ5M } ......................................................................................................................... Download doc Ebook here { http://bit.ly/2m6jJ5M } ......................................................................................................................... ......................................................................................................................... ................................................................................................................................... eBook is an electronic version of a traditional print book that can be read by using a personal computer or by using an eBook reader. (An eBook reader can be a software application for use on a computer such as Microsoft's free Reader application, or a book-sized computer that is used solely as a reading device such as Nuvomedia's Rocket eBook.) Users can purchase an eBook on diskette or CD, but the most popular method of getting an eBook is to purchase a downloadable file of the eBook (or other reading material) from a Web site (such as Barnes and Noble) to be read from the user's computer or reading device. Generally, an eBook can be downloaded in five minutes or less ......................................................................................................................... .............. Browse by Genre Available eBooks .............................................................................................................................. Art, Biography, Business, Chick Lit, Children's, Christian, Classics, Comics, Contemporary, Cookbooks, Manga, Memoir, Music, Mystery, Non Fiction, Paranormal, Philosophy, Poetry, Psychology, Religion, Romance, Science, Science Fiction, Self Help, Suspense, Spirituality, Sports, Thriller, Travel, Young Adult, Crime, Ebooks, Fantasy, Fiction, Graphic Novels, Historical Fiction, History, Horror, Humor And Comedy, ......................................................................................................................... ......................................................................................................................... .....BEST SELLER FOR EBOOK RECOMMEND............................................................. ......................................................................................................................... Blowout: Corrupted Democracy, Rogue State Russia, and the Richest, Most Destructive Industry on Earth,-- The Ride of a Lifetime: Lessons Learned from 15 Years as CEO of the Walt Disney Company,-- Call Sign Chaos: Learning to Lead,-- StrengthsFinder 2.0,-- Stillness Is the Key,-- She Said: Breaking the Sexual Harassment Story That Helped Ignite a Movement,-- Atomic Habits: An Easy & Proven Way to Build Good Habits & Break Bad Ones,-- Everything Is Figureoutable,-- What It Takes: Lessons in the Pursuit of Excellence,-- Rich Dad Poor Dad: What the Rich Teach Their Kids About Money That the Poor and Middle Class Do Not!,-- The Total Money Makeover: Classic Edition: A Proven Plan for Financial Fitness,-- Shut Up and Listen!: Hard Business Truths that Will Help You Succeed, ......................................................................................................................... .........................................................................................................................
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  • DOWNLOAD THAT BOOKS INTO AVAILABLE FORMAT (2019 Update) ......................................................................................................................... ......................................................................................................................... Download Full PDF EBOOK here { http://bit.ly/2m6jJ5M } ......................................................................................................................... Download Full EPUB Ebook here { http://bit.ly/2m6jJ5M } ......................................................................................................................... Download Full doc Ebook here { http://bit.ly/2m6jJ5M } ......................................................................................................................... Download PDF EBOOK here { http://bit.ly/2m6jJ5M } ......................................................................................................................... Download EPUB Ebook here { http://bit.ly/2m6jJ5M } ......................................................................................................................... Download doc Ebook here { http://bit.ly/2m6jJ5M } ......................................................................................................................... ......................................................................................................................... ................................................................................................................................... eBook is an electronic version of a traditional print book that can be read by using a personal computer or by using an eBook reader. (An eBook reader can be a software application for use on a computer such as Microsoft's free Reader application, or a book-sized computer that is used solely as a reading device such as Nuvomedia's Rocket eBook.) Users can purchase an eBook on diskette or CD, but the most popular method of getting an eBook is to purchase a downloadable file of the eBook (or other reading material) from a Web site (such as Barnes and Noble) to be read from the user's computer or reading device. Generally, an eBook can be downloaded in five minutes or less ......................................................................................................................... .............. Browse by Genre Available eBooks .............................................................................................................................. Art, Biography, Business, Chick Lit, Children's, Christian, Classics, Comics, Contemporary, Cookbooks, Manga, Memoir, Music, Mystery, Non Fiction, Paranormal, Philosophy, Poetry, Psychology, Religion, Romance, Science, Science Fiction, Self Help, Suspense, Spirituality, Sports, Thriller, Travel, Young Adult, Crime, Ebooks, Fantasy, Fiction, Graphic Novels, Historical Fiction, History, Horror, Humor And Comedy, ......................................................................................................................... ......................................................................................................................... .....BEST SELLER FOR EBOOK RECOMMEND............................................................. ......................................................................................................................... Blowout: Corrupted Democracy, Rogue State Russia, and the Richest, Most Destructive Industry on Earth,-- The Ride of a Lifetime: Lessons Learned from 15 Years as CEO of the Walt Disney Company,-- Call Sign Chaos: Learning to Lead,-- StrengthsFinder 2.0,-- Stillness Is the Key,-- She Said: Breaking the Sexual Harassment Story That Helped Ignite a Movement,-- Atomic Habits: An Easy & Proven Way to Build Good Habits & Break Bad Ones,-- Everything Is Figureoutable,-- What It Takes: Lessons in the Pursuit of Excellence,-- Rich Dad Poor Dad: What the Rich Teach Their Kids About Money That the Poor and Middle Class Do Not!,-- The Total Money Makeover: Classic Edition: A Proven Plan for Financial Fitness,-- Shut Up and Listen!: Hard Business Truths that Will Help You Succeed, ......................................................................................................................... .........................................................................................................................
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Multichannel Marketing bei LODENFREY

  1. 1. Local Hero goes onlineRalf MagerHead of E-Commerce / Online-Marketing13. Juni 2012EHI Multichannel Management Kongress 1 | 13. Juni 2012 | Ralf Mager
  2. 2. LODENFREY? Sind das nicht dieTrachtenfuzzis?
  3. 3. 3 | 13. Juni 2012 | Ralf Mager
  4. 4. 4 | 13. Juni 2012 | Ralf Mager
  5. 5. 5 | 13. Juni 2012 | Ralf Mager
  6. 6. 6 | 13. Juni 2012 | Ralf Mager
  7. 7. 7 | 13. Juni 2012 | Ralf Mager
  8. 8. Ein Traditionshaus geht online
  9. 9. Zuhause in München am Dom:LODENFREY… … ist seit 1842 ein Familienunternehmen … bietet auf sechs Etagen über 7000 qm Verkaufsfläche … erwirtschaftet 2011/2012 rund 96 Mio. Umsatz … verkauft die attraktivsten Modelabels der Welt für Herren, Damen und Kinder … ist weltberühmt für seine Trachtenabteilung … bietet seit Ende 2010 Kollektionen unter www.lodenfrey.com an.9 | 13. Juni 2012 | Ralf Mager
  10. 10. Warum „eröffnete“ LODENFREYeinen Online-Store? Markenstärkung Anforderung der Kunden / Generationswechsel „Neue Formate“ sind der Wachstumsmotor Bekleidung ist neben Büchern die in Deutschland am häufigsten online gekaufte Produktgruppe Stationäre Kunden informieren sich vor dem Kauf online LODENFREY ist mit der umfangreichen Trachten- kollektion ein Nischen- anbieter10 | 13. Juni 2012 | Ralf Mager
  11. 11. Warum eigentlich Multichannel?
  12. 12. Darum...12 | 13. Juni 2012 | Ralf Mager
  13. 13. Multichannel – DieHerausforderungenDie Umsetzung von Multichannel hat großen Einfluss aufverschiedene Bereiche des Unternehmens: Interne Prozesse Marketing POS Kundenservice13 | 13. Juni 2012 | Ralf Mager
  14. 14. Auf welche Kanäle setzen wir?OFFLINE ONLINE POS  Online-Shop Zeitungen / Magazine  Newsletter Mailings  facebook / G+ / XING Broschüren  Bewertungsportale Events  pinterest Postkarten  YouTube Kundenkarte  Retargeting Plakatwerbung  SEO / SEM  Affiliate  Couponing  Display14 | 13. Juni 2012 | Ralf Mager
  15. 15. Multichannel Marketing
  16. 16. Multichannel MarketingHerstellung von Werbemitteln16 | 13. Juni 2012 | Ralf Mager
  17. 17. Multichannel MarketingHerstellung von Werbemitteln17 | 13. Juni 2012 | Ralf Mager
  18. 18. Multichannel MarketingVerknüpfung On- und Offline18 | 13. Juni 2012 | Ralf Mager
  19. 19. … an den Schaufenstern19 | 13. Juni 2012 | Ralf Mager
  20. 20. … auf allen Drucksachen20 | 13. Juni 2012 | Ralf Mager
  21. 21. ... mit einem eigenen Prospekt21 | 13. Juni 2012 | Ralf Mager
  22. 22. … in den Aufzügen22 | 13. Juni 2012 | Ralf Mager
  23. 23. … Aftersales23 | 13. Juni 2012 | Ralf Mager
  24. 24. … Aftersales24 | 13. Juni 2012 | Ralf Mager
  25. 25. … Aftersales25 | 13. Juni 2012 | Ralf Mager
  26. 26. Einsatz von QR-Codes26 | 13. Juni 2012 | Ralf Mager
  27. 27. facebookShop27 | 13. Juni 2012 | Ralf Mager
  28. 28. Pinterest28 | 13. Juni 2012 | Ralf Mager
  29. 29. Herausforderungen beimMultichannel Marketing Denken Sie bei jedem Medium daran, dass Sie es für alle Kanäle einsetzen können. Schaffen Sie die Möglichkeit in einem Kanal für einen anderen zu werben. Nutzen Sie gelernte Werbemittel für neue Werbeformen. Erklären Sie den Mitarbeitern wieso Multi-Channel wichtig ist.29 | 13. Juni 2012 | Ralf Mager
  30. 30. Was der Kunde von uns erwartet...
  31. 31. Unser Kunde erwartet... im Online-Shop und stationären Handel die gleichen Produkte die selben Aktionen die Möglichkeit Artikel Online zu bestellen und stationär abzuholen / umzutauschen einen Kundenservice der ausverkaufte Artikel beschaffen kann uns auf allen Kanälen anzutreffen mobil auf den Online-Shop zugreifen zu können31 | 13. Juni 2012 | Ralf Mager
  32. 32. Worauf der Kunde (noch) nicht sogroßen Wert legt... Mobil abrufbare Lagerbestände 24/7 Call-Center Die Prozesse zu splitten (Kunde bestellt online, ändert im Call Center und splittet in der Filiale die Order auf Mitnahme und Versand) Online-Bestellungen im Stationären Handel aufgeben32 | 13. Juni 2012 | Ralf Mager
  33. 33. Offline Verhalten online abbilden
  34. 34. Die Lösung: Best ChoiceWarum nicht die Möglichkeitbieten, die beste Freundin oder denFreund beim Kauf mitbestimmenzu lassen?34 | 13. Juni 2012 | Ralf Mager
  35. 35. Best Choice bei LODENFREY:1. Produkt auswählen35 | 13. Juni 2012 | Ralf Mager
  36. 36. Best Choice bei LODENFREY:2. Bis zu vier Produkte hinzufügen36 | 13. Juni 2012 | Ralf Mager
  37. 37. Best Choice bei LODENFREY:3. Überschrift definieren und posten37 | 13. Juni 2012 | Ralf Mager
  38. 38. Best Choice bei LODENFREY:4. Zum Voting einladen38 | 13. Juni 2012 | Ralf Mager
  39. 39. Best Choice bei LODENFREY:4. Das Voting auf FB teilen39 | 13. Juni 2012 | Ralf Mager
  40. 40. Best Choice bei LODENFREY:5. Das Ergebnis40 | 13. Juni 2012 | Ralf Mager
  41. 41. Ausgezeichnet41 | 13. Juni 2012 | Ralf Mager
  42. 42. Multichannel Tracking
  43. 43. Klassische Sichtweise imOnline-Marketing Affiliate Display Marketing Direct Traffic Google organisch News- Google AdWords (SEO) letter (SEA) Facebook Ads Retargeting43 | 13. Juni 2012 | Ralf Mager
  44. 44. In der Realität verschmelzen dieKanäle Direct Traffic Display Telefon Affiliate Marketing News- Facebook letter Ads Google Google AdWords (SEA) organisch Preissuch- (SEO) maschinen44 | 13. Juni 2012 | Ralf Mager
  45. 45. Hohe Wechselwirkung zwischen denKanälen45 | 13. Juni 2012 | Ralf Mager
  46. 46. Typische Customer-Journey vonOnline bis Offline46 | 13. Juni 2012 | Ralf Mager
  47. 47. Bewertung der Kanäle47 | 13. Juni 2012 | Ralf Mager
  48. 48. Noch Fragen?LODENFREYVerkaufshaus GmbH & Co. KGRalf MagerHead of E-Commerce / Online Marketing r.mager@lodenfrey.com +49.89.21039.233 xing.com/profile/Ralf_Mager facebook.com/magerralf twitter.com/RalfMagerhttp://www.slideshare.net/ralfmager/48 | 13. Juni 2012 | Ralf Mager

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