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Lean Startup Meetup Istanbul - From an idea to a backlog

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To be a successful startup a good idea is most of the time not enough. Getting from a first idea to a running business or being able to grow sustainably after first successes are key challenges to overcome to become a successful company. How to be organised enough to master this challenges and stay an innovative organization? Looking forward to exchange and discuss with you based on my observations, finding and approaches.

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Lean Startup Meetup Istanbul - From an idea to a backlog

  1. 1. agile42 | We make your agile transition succeed ! www.agile42.com | All rights reserved. Copyright © 2007 - 2015. agile42 - The Agile Coaching Company From an Idea to a Backlog Success factors I observed by supporting start-ups Ralf Kruse @ralfhh
  2. 2. agile42 | We make your agile transition succeed ! www.agile42.com | All rights reserved. Copyright © 2007 - 2015. agile42 - The Agile Coaching Company What makes a startup successful?
  3. 3. agile42 | We make your agile transition succeed ! www.agile42.com | All rights reserved. Copyright © 2007 - 2015. I’m more a coach and less and entrepreneur What can I tell you?
  4. 4. agile42 | We make your agile transition succeed ! www.agile42.com | All rights reserved. Copyright © 2007 - 2014. Agile is value & principle based • “Agile is not a pole. It is values and principles that urge us toward a better way” - Ron Jeffries Picture: http://sameelephant.tumblr.com/post/51790117847/agile-is-not-a-pole-it-is-values-and-principles http://agilemanifesto.org/ Agile Manifesto People & Interactions Processes & Tools Working Software Comprehensive Documentation Customer Collaboration Contract Negotiation Respond to change Following a plan
  5. 5. agile42 | We make your agile transition succeed ! www.agile42.com | All rights reserved. Copyright © 2007 - 2014. Agile is value & principle based • “Agile is not a pole. It is values and principles that urge us toward a better way” - Ron Jeffries Picture: http://sameelephant.tumblr.com/post/51790117847/agile-is-not-a-pole-it-is-values-and-principles Crystal FDD Kanban? Scrum XP http://agilemanifesto.org/ Agile Manifesto
  6. 6. agile42 | We make your agile transition succeed ! www.agile42.com | All rights reserved. Copyright © 2007 - 2015. How I created this talk 1. Gathering observation and insights from the clients of the last 5 years 2. Clustering them to meaningful themes
  7. 7. agile42 | We make your agile transition succeed ! www.agile42.com | All rights reserved. Copyright © 2007 - 2015. Collaborate to make it happen Structuring the work towards the idea
  8. 8. agile42 | We make your agile transition succeed ! www.agile42.com | All rights reserved. Copyright © 2007 - 2015. Collaborate to make it happen
  9. 9. agile42 | We make your agile transition succeed ! www.agile42.com | All rights reserved. Copyright © 2007 - 2015. Unplanned work stops us … … from working focused towards our goal ToDo in Progress Done :-)
  10. 10. agile42 | We make your agile transition succeed ! www.agile42.com | All rights reserved. Copyright © 2007 - 2015. agile42 | We advise, train and coach companies building software www.agile42.com | All rights reserved. Copyright © 2007 - 2009. Tuesday, August 2, 2011
  11. 11. agile42 | We make your agile transition succeed ! www.agile42.com | All rights reserved. Copyright © 2007 - 2015. How to deal with complexity & uncertainty? Time-Box Technology Requirement
  12. 12. agile42 | We make your agile transition succeed ! www.agile42.com | All rights reserved. Copyright © 2007 - 2015. Fail early, learn fast Don’t stick to long to the wrong assumptions • Often people stick too long to their
 understanding on how it should work …
 … and fail • How can we trigger more aggressive
 validation of assumptions • Often it helps to mirror back the 
 uncertainties, unknown & risks
  13. 13. agile42 | We make your agile transition succeed ! www.agile42.com | All rights reserved. Copyright © 2007 - 2015. Collaborate between all involved disciplines Estimation as an invitation to exchange Double loop Scrum Value diversity and discourse Design Development Test
  14. 14. agile42 | We make your agile transition succeed ! www.agile42.com | All rights reserved. Copyright © 2007 - 2015. Inspect on increments and use the feedback Whats good enough? The right features? The right level of quality? • Are the users accepting
 the solution • Whats missing • Fast enough? • Code perfection? • Maintainability?
  15. 15. agile42 | We make your agile transition succeed ! www.agile42.com | All rights reserved. Copyright © 2007 - 2015. Balance on what to do now … … and what we should better do later
  16. 16. agile42 | We make your agile transition succeed ! www.agile42.com | All rights reserved. Copyright © 2007 - 2015. Structuring the work towards the idea
  17. 17. agile42 | We make your agile transition succeed ! www.agile42.com | All rights reserved. Copyright © 2007 - 2015. Understanding client context Personas and the client needs
  18. 18. agile42 | We make your agile transition succeed ! www.agile42.com | All rights reserved. Copyright © 2007 - 2015. The projects dilemma Keep options & validate early # decisions knowledge
  19. 19. agile42 | We make your agile transition succeed ! www.agile42.com | All rights reserved. Copyright © 2007 - 2015.
  20. 20. agile42 | We make your agile transition succeed ! www.agile42.com | All rights reserved. Copyright © 2007 - 2015. Underlaying
 conversations Written Summary
  21. 21. agile42 | We make your agile transition succeed ! www.agile42.com | All rights reserved. Copyright © 2007 - 2015. “Happy we agree”
  22. 22. agile42 | We make your agile transition succeed ! www.agile42.com | All rights reserved. Copyright © 2007 - 2015. End to end visibility
  23. 23. agile42 | We make your agile transition succeed ! www.agile42.com | All rights reserved. Copyright © 2007 - 2015. The right level of detail
  24. 24. agile42 | We make your agile transition succeed ! www.agile42.com | All rights reserved. Copyright © 2007 - 2015. Problem Top 3 problems Existing / alternative solutions Customer segments Early Success metrics Leading and lagging indicators Possible solutions Key features & benefits for customers & business Business readiness What is needed to deploy and support the solution? (Staff, budget, training, systems, support, operations dependencies on projects/vendors) Channels Path to customers Costs People, training, capital, marketing, etc. + Objective justification Business value 1. User & business value 2. Cost of Delay (urgency) 3. risk reduction/opportunity enablement ProductMarket Cost of delay time linear delaycost 1,2,3,5,8,13,2 1,2,3,5,8,13,2 <Title / headline> Lean Project Canvas Understanding the need, give context and defer detailed solutions
  25. 25. agile42 | We make your agile transition succeed ! www.agile42.com | All rights reserved. Copyright © 2007 - 2015. Problem •Distributors don’t know inventory and must call to find it. •Extra call volume Existing alternative solutions •Call to find inventory •Order on back-order •The competition Customer segments •Distributors Success metrics •Inventory inquiry calls decline 50% •large orders increase by 5% •Customer retention up by 2% (6 months in) Possible solutions •Integrate ERP inventory to order system & web site •Show estimated ship date on orders Business readiness •Marketing to advertise feature •Warehouse staff to test ERP integration •Setup to measure # inventory inquiry calls Channels •Web site •Advertise to distributors Costs •Web site development: Small •ERP integration Small •Marketing: Small Business value •Large order increase: $100k/year •Customer retention up 2%: $100k/year •$50k/year in reduced call volume ProductMarket Cost of delay time linear delaycost 1,2,3,5,8,13,21 1,2,3,5,8,13,2 Example: Inventory visibility for distributors
  26. 26. agile42 | We make your agile transition succeed ! www.agile42.com | All rights reserved. Copyright © 2007 - 2015. The weekly bazaar & endless discussions Separate objective informations and selection What are the next features to select?
  27. 27. agile42 | We make your agile transition succeed ! www.agile42.com | All rights reserved. Copyright © 2007 - 2015. In case of success
  28. 28. agile42 | We make your agile transition succeed ! www.agile42.com | All rights reserved. Copyright © 2007 - 2015. What made us successful? Take care not to loose it in case of grows!
  29. 29. agile42 | We make your agile transition succeed ! www.agile42.com | All rights reserved. Copyright © 2007 - 2015. The risk of fragmentation and silos Teams Backlog
  30. 30. agile42 | We make your agile transition succeed ! www.agile42.com | All rights reserved. Copyright © 2007 - 2015. Ready to scale?
  31. 31. agile42 | We make your agile transition succeed ! www.agile42.com | All rights reserved. Copyright © 2007 - 2015. Lets sum up In case of success Structuring the work
 towards the idea Collaborate to 
 make it happen

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