Twitter connects 316 million active monthly users - 80% of which are active on mobile. Are you reaching this audience? Could you be doing more - with minimal cost and effort? Join Lisa Jeffries of Raleighwood Media Group + Raleighwood Event Group to learn about how to use this dark horse of social media to generate awareness, increase revenue, and even serve as an avenue for providing great customer support and engagement. This session is designed for beginners to gain an understanding of how to capitalize on this network's unique role in the life of the 100 million users who are active daily, but we'll also explore how more established users can leverage Twitter's pay-for-performance advertising tools to expand their reach.