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Twitter 101 + Twitter for Business
Lisa Jeffries
Email: Lisa@RaleighwoodMedia.com
Phone: 919-229-9725
Online: RaleighwoodM...
@ncsulilwolf
● Founder & Principal,
Raleighwood Media Group +
Raleighwood Event Group
● Raleigh, NC
● NC State Textiles & ...
● Resources
○ Mashable’s Guide Book
■ http://mashable.
com/guidebook/twitter/
○ My blog :-)
■ RaleighwoodMedia.
com/blog
○...
● 43% percent of users have tweeted,
but not within the last year.
#TwitterQuitters are a real thing.
● 29% of users check...
● Managing multiple accounts
○ Personal
○ Professional/business
○ Using different lists on each
○ Following different keyw...
● Mobile
○ Various apps
○ Ease of sharing
○ Official Twitter app
■ Easy to switch between
multiple accounts
○ Easy to mana...
Twitter Search
● Basics of Search:
○ People/other users
○ Industry leaders (yawn!)
○ Local companies
○ Professional/trade
...
● Live video streaming
● No maximum length
● Stays available on
app/website for the day
Periscope
● Content Ideas:
○ Mixol...
Integrate with Email Marketing
● Recycle your best content
○ The majority of content
you spend time creating
never gets se...
Integrate with Everyday Actions
● How many emails do you
send a year?
● Make sure you have a
compelling calls to interact
...
Curating Content & Engagement
● Apps that will help you be
present, even when you can
be:
○ Buffer.com
○ TweetDeck
○ HootS...
Twitter Advertising
● Types of Ads on Twitter
○ Grow fans
○ Drive clicks, conversions
○ Increase tweet
engagements
○ Drive...
#NCBShow16
Thank you!
Questions?
Reach Out:
@RMG_REG
@ncsulilwolf
© 2016 Raleighwood Media Group + Raleighwood Event Group
Twitter 101 + Twitter for Business   Presented at the Nightclub & Bar Show - March 2016 - Las Vegas, NV
Twitter 101 + Twitter for Business   Presented at the Nightclub & Bar Show - March 2016 - Las Vegas, NV
Twitter 101 + Twitter for Business   Presented at the Nightclub & Bar Show - March 2016 - Las Vegas, NV
Twitter 101 + Twitter for Business   Presented at the Nightclub & Bar Show - March 2016 - Las Vegas, NV
Twitter 101 + Twitter for Business   Presented at the Nightclub & Bar Show - March 2016 - Las Vegas, NV
Twitter 101 + Twitter for Business   Presented at the Nightclub & Bar Show - March 2016 - Las Vegas, NV
Twitter 101 + Twitter for Business   Presented at the Nightclub & Bar Show - March 2016 - Las Vegas, NV
Twitter 101 + Twitter for Business   Presented at the Nightclub & Bar Show - March 2016 - Las Vegas, NV
Twitter 101 + Twitter for Business   Presented at the Nightclub & Bar Show - March 2016 - Las Vegas, NV
Twitter 101 + Twitter for Business   Presented at the Nightclub & Bar Show - March 2016 - Las Vegas, NV
Twitter 101 + Twitter for Business   Presented at the Nightclub & Bar Show - March 2016 - Las Vegas, NV
Twitter 101 + Twitter for Business   Presented at the Nightclub & Bar Show - March 2016 - Las Vegas, NV
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Twitter 101 + Twitter for Business Presented at the Nightclub & Bar Show - March 2016 - Las Vegas, NV

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Twitter connects 316 million active monthly users - 80% of which are active on mobile. Are you reaching this audience? Could you be doing more - with minimal cost and effort? Join Lisa Jeffries of Raleighwood Media Group + Raleighwood Event Group to learn about how to use this dark horse of social media to generate awareness, increase revenue, and even serve as an avenue for providing great customer support and engagement. This session is designed for beginners to gain an understanding of how to capitalize on this network's unique role in the life of the 100 million users who are active daily, but we'll also explore how more established users can leverage Twitter's pay-for-performance advertising tools to expand their reach.

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Twitter 101 + Twitter for Business Presented at the Nightclub & Bar Show - March 2016 - Las Vegas, NV

  1. 1. Twitter 101 + Twitter for Business Lisa Jeffries Email: Lisa@RaleighwoodMedia.com Phone: 919-229-9725 Online: RaleighwoodMedia.com | @RMG_REG
  2. 2. @ncsulilwolf ● Founder & Principal, Raleighwood Media Group + Raleighwood Event Group ● Raleigh, NC ● NC State Textiles & Business ○ MSc - Global Luxury Management ● Twitter accounts include: @RaleighFoodWine & @DrinksInRaleigh
  3. 3. ● Resources ○ Mashable’s Guide Book ■ http://mashable. com/guidebook/twitter/ ○ My blog :-) ■ RaleighwoodMedia. com/blog ○ Twitter Small Business blog ■ https://blog.twitter. com/small-business A Crash Course in Twitter ● Twitter is an online social networking service that enables users to send and read short 140-character messages called "tweets". Registered users can read and post tweets, but unregistered users can only read them.
  4. 4. ● 43% percent of users have tweeted, but not within the last year. #TwitterQuitters are a real thing. ● 29% of users check Twitter multiple times per day. ● Engage with potential customers or clients and get on their radar - for their evening plans, their upcoming purchasing decisions, or just day-to- day brand building. A Crash Course in Twitter ● Twitter's user base size: 320 million people using Twitter (60 million in the US) across 1.3 billion accounts. ● If you think you don't have anything to say, you're not thinking enough about the value your organization exists to provide consumers. ● Because Twitter is not as intrusive as email, the frequency with which you can communicate in this unique medium is much higher.
  5. 5. ● Managing multiple accounts ○ Personal ○ Professional/business ○ Using different lists on each ○ Following different keyword searches or topics ● Know the topics or hashtags being used in your industry/interests ● Track your stats! (Dashboard and per post “View Activity” views) Brand Yourself ● Fill out your profile completely with: ○ First and last name ○ Quality bio ○ Location ○ Link to your website ○ Headshot ● Design tips + image sizes courtesy of Adweek
  6. 6. ● Mobile ○ Various apps ○ Ease of sharing ○ Official Twitter app ■ Easy to switch between multiple accounts ○ Easy to manage “Lists” on both desktop and mobile, helps to cut down on the clutter/focus on task or topic ● Desktop ○ Twitter.com ○ TweetDeck ■ http:///tweetdeck.twitter. com ■ Allows for lots of easy “watching”, managing multiple accounts using columns Desktop vs. Mobile
  7. 7. Twitter Search ● Basics of Search: ○ People/other users ○ Industry leaders (yawn!) ○ Local companies ○ Professional/trade organizations ○ Educational ○ Peers ● Using Search to Win: ○ Responding to users as a human ○ Saving searches for keywords/topics ■ Seeking referrals ■ Complaining about frustration/problem- solver needed
  8. 8. ● Live video streaming ● No maximum length ● Stays available on app/website for the day Periscope ● Content Ideas: ○ Mixology ○ Wine tasting notes ○ Kitchen demos ○ Live music
  9. 9. Integrate with Email Marketing ● Recycle your best content ○ The majority of content you spend time creating never gets seen on social ● Brand yourself as an expert in the area based on publishing helpful exchanges ● Consider sending dedicated campaigns to engage users on various platforms outside of email ● Include social media as more than just “buttons” or calls to action to follow ● What value do you offer on social that they can’t find elsewhere?
  10. 10. Integrate with Everyday Actions ● How many emails do you send a year? ● Make sure you have a compelling calls to interact with you on Twitter (and/or other platforms) in your signature… with links! ● Consider a cross-promotional exchange with complementary businesses/groups/other professionals ● Share tips alongside social media calls to action on your business card or other collateral you use for your business on a regular basis
  11. 11. Curating Content & Engagement ● Apps that will help you be present, even when you can be: ○ Buffer.com ○ TweetDeck ○ HootSuite ● What should we talk about? ○ Download Twitter app on your smartphone and log in ○ Easily share from Flipboard app and others ○ Local news and lifestyle sites ○ Industry/trade orgs
  12. 12. Twitter Advertising ● Types of Ads on Twitter ○ Grow fans ○ Drive clicks, conversions ○ Increase tweet engagements ○ Drive app installs or engagement ○ Find leads ○ @TwitterAds ● Case Study ○ $500 generated 200+ new followers ○ Targeted competitor publications ○ Targeted NC geographic area ○ Received demographic data about new followers, interests
  13. 13. #NCBShow16 Thank you! Questions? Reach Out: @RMG_REG @ncsulilwolf
  14. 14. © 2016 Raleighwood Media Group + Raleighwood Event Group

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