Cognition in Space

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How we, as humans, process and navigate space.

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Cognition in Space

  1. 1. Cognition In Space Rakhi Rajani
  2. 2. A Chartered Psychologist Working In Design & InnovationRakhi Rajani :: Cognition in Space
  3. 3. Rakhi Rajani :: Cognition in Space
  4. 4. Cognitive Psychology External Behaviour senses reaction ... ... Input Process OutputRakhi Rajani :: Cognition in Space image adapted from Future Perfect Publishing
  5. 5. Framing Narrative Background State upbringing rational values emotional principles Physical education Perspective affects processing image adapted from Future Perfect PublishingRakhi Rajani :: Cognition in Space http://kushsrivastava.files.wordpress.com/2012/06/suburban-upbringing.jpg
  6. 6. Contextualised Narrative Social Groups Material/Environment Peers Space Organisations Objects Crowds Atmosphere Environment & Other People Affect Processing image adapted from Future Perfect PublishingRakhi Rajani :: Cognition in Space http://upload.wikimedia.org/wikipedia/commons/1/15/Place-stanislaus-nord-nancy.jpg
  7. 7. Models put the brain at the centreRakhi Rajani :: Cognition in Space
  8. 8. Distributed CognitionRakhi Rajani :: Cognition in Space
  9. 9. Our World making sense of various InputsRakhi Rajani :: Cognition in Space image adapted from sykotikscarecrow.deviantart.com
  10. 10. We Can’t Keep Everything In Our HeadsRakhi Rajani :: Cognition in Space
  11. 11. Distribute & Coordinate Cognition individuals + artefacts + environmentRakhi Rajani :: Cognition in Space
  12. 12. Parallel Distributed ProcessingRakhi Rajani :: Cognition in Space
  13. 13. IndividualsCollective Memory & ProcessingRakhi Rajani :: Cognition in Space http://accessnursing.files.wordpress.com/2011/06/ks85232.jpg
  14. 14. ArtefactsInformation Processing via toolsRakhi Rajani :: Cognition in Space http://www.zoemedical.com/images/M8Large2.jpg
  15. 15. EnvironmentMemory held within the spaceRakhi Rajani :: Cognition in Space http://www.georgiahealth.edu/resident/fm/images/nursestation.jpg
  16. 16. We have to externalise the internalRakhi Rajani :: Cognition in Space
  17. 17. Short Term Memory: 7 +/- 2Rakhi Rajani :: Cognition in Space http://www.weirdwarp.com/wp-content/uploads/2009/05/brainexplosion.gif
  18. 18. Or commit to long term memoryRakhi Rajani :: Cognition in Space
  19. 19. Associations & Connections Chunking, Pattern Recognition, Symbols, Metaphors...Rakhi Rajani :: Cognition in Space
  20. 20. Chunking/ClusteringRakhi Rajani :: Cognition in Space http://gregstewartsite.org/images/chunking-2006.jpg
  21. 21. Find PatternsRakhi Rajani :: Cognition in Space http://www.nce.co.uk/pictures/586xAny/3/5/7/1200357_Oxford_Street_diagonals_shibuya1.jpg
  22. 22. Different Strings of associationsRakhi Rajani :: Cognition in Space
  23. 23. Mental Models + Muscle MemoryRakhi Rajani :: Cognition in Space
  24. 24. Mental ModelsRakhi Rajani :: Cognition in Space http://guide.cred.columbia.edu/images/illo_mental_model.gif
  25. 25. Confirmation BiasRakhi Rajani :: Cognition in Space
  26. 26. Muscle MemoryRakhi Rajani :: Cognition in Space http://www.guitarplayerscenter.com/wordpress/wp-content/uploads/2007/10/Do-guitar-players-have-muscle-memory.jpg
  27. 27. Example The Toilets @ CSMRakhi Rajani :: Cognition in Space http://guide.cred.columbia.edu/images/illo_mental_model.gif
  28. 28. Rakhi Rajani :: Cognition in Space http://blogs.csm.arts.ac.uk/snapshot/category/kings-cross/
  29. 29. Rakhi Rajani :: Cognition in Space http://blogs.csm.arts.ac.uk/snapshot/category/kings-cross/
  30. 30. The answer is NOT more instructionRakhi Rajani :: Cognition in Space
  31. 31. Cognitive LoadRakhi Rajani :: Cognition in Space Image adapted from harvard extension Blog
  32. 32. Cognitive Tools lead to Common GroundRakhi Rajani :: Cognition in Space
  33. 33. Much Less Cognitive Load in Well Designed Spaces because the space carries the loadRakhi Rajani :: Cognition in Space
  34. 34. Rakhi Rajani :: Cognition in Space image adapted from clear marker board
  35. 35. Rakhi Rajani :: Cognition in Space http://www.thegraphicdesignschool.com/blog/wp-content/uploads/2010/02/WAYFINDING-COMBINED.jpg image adapted from clear marker board
  36. 36. If well spoken (!) The space and objects in it direct our thoughts and movement - we ‘listen’ & then DoRakhi Rajani :: Cognition in Space
  37. 37. An Invitation To InteractRakhi Rajani :: Cognition in Space
  38. 38. appropriate invitation = predictable behaviourRakhi Rajani :: Cognition in Space
  39. 39. First image from Thoughtless Acts by Jane Fulton SuriRakhi Rajani :: Cognition in Space Second Image from: www.visualphotos.com. Man walking on yellow line. Image no. FAN2045230. Photo by  Whisson/Jordan
  40. 40. Rakhi Rajani :: Cognition in Space http://artartrevolution.files.wordpress.com/2010/10/p1040821.jpg
  41. 41. Rakhi Rajani :: Cognition in Space Image by: Rakhi Rajani
  42. 42. Rakhi Rajani :: Cognition in Space Images from Google Images
  43. 43. Rakhi Rajani :: Cognition in Space Image adapted from arrested motion
  44. 44. Rakhi Rajani :: Cognition in Space Image adapted from the willow pattern project
  45. 45. Behaviour ChangeRakhi Rajani :: Cognition in Space
  46. 46. Artefacts Provide InstructionRakhi Rajani :: Cognition in Space
  47. 47. Else, People Make Their Own Rules http://humaneditions.com/2012/shared-streets-friend-or-foe/Rakhi Rajani :: Cognition in Space http://www.dailymail.co.uk/news/article-2094939/Britains-longest-clutter-free-street-unveiled-make-things-SAFER.html
  48. 48. Or We Need to Explicitly GuideRakhi Rajani :: Cognition in Space http://www.flickr.com/photos/jeremai/6674077201/
  49. 49. Situated Seeing Tangible External Artefacts Affect Internal Processing http://symbology101.webs.com/photos/The-All-Seeing-eye/all-seeing_eye.gifRakhi Rajani :: Cognition in Space http://upload.wikimedia.org/wikipedia/commons/1/15/Place-stanislaus-nord-nancy.jpg
  50. 50. Personal StoriesRakhi Rajani :: Cognition in Space
  51. 51. As designers we design products, spaces, etc but we also affect/change/nudge behaviourRakhi Rajani :: Cognition in Space
  52. 52. An environment dictates behaviour & people assume a roleRakhi Rajani :: Cognition in Space
  53. 53. Objects dictate interaction & people find a way to understand & interactRakhi Rajani :: Cognition in Space
  54. 54. Stories the means by which we make sense of the worldRakhi Rajani :: Cognition in Space
  55. 55. We don’t create whole experiences, we affect OR become a part of the experiences that people are already havingRakhi Rajani :: Cognition in Space
  56. 56. We enter a space, cross the threshold, with a story already playing in our heads. This story affects how we relate to and process the space we are now in.Rakhi Rajani :: Cognition in Space
  57. 57. Story A already late irritated Disorientated Need to PeeRakhi Rajani :: Cognition in Space http://worldteacheraid.org/wp-content/uploads/2010/09/OpenBlankBook.jpg
  58. 58. Story B On Time irritated Well Known Need to PeeRakhi Rajani :: Cognition in Space http://worldteacheraid.org/wp-content/uploads/2010/09/OpenBlankBook.jpg
  59. 59. Story C Early Excited Disorientated Meeting SomeoneRakhi Rajani :: Cognition in Space http://worldteacheraid.org/wp-content/uploads/2010/09/OpenBlankBook.jpg
  60. 60. With each of these, your focus is differentRakhi Rajani :: Cognition in Space
  61. 61. Intended Experience vs Perceived ExperienceRakhi Rajani :: Cognition in Space
  62. 62. Intended: The light provides a magical...Rakhi Rajani :: Cognition in Space http://upload.wikimedia.org/wikipedia/commons/7/7b/VandA_Rotunda.jpg
  63. 63. Perceived:I need to pee where are the Toilets? (Thelight isn’t even noticed)Rakhi Rajani :: Cognition in Space http://jeanraffa.files.wordpress.com/2012/04/have_to_pee_signs_funny_signs-s600x561-62050-5801.jpg
  64. 64. What is successful Spatial communication?Rakhi Rajani :: Cognition in Space
  65. 65. Neural Coupling Speaker Listener Designer User Study by Silbert, Stephens & HassonRakhi Rajani :: Cognition in Space image adapted from New Science Magazine
  66. 66. Invitation Guidance/Cues/ Clues Ability to Create Working ModelsRakhi Rajani :: Cognition in Space
  67. 67. Mental, Physical, Spatial Journey JourneyRakhi Rajani :: Cognition in Space
  68. 68. Thank you www.humaneditions.com rakhi@humaneditions.com @rakhiRakhi Rajani :: Cognition in Space
  69. 69. http://www.slideshare.net/rakhirajani/

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