Social Networking


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Social Networking

  1. 1. Bergstrom services and Social Networking<br />Bergstrom Marketing Group Meeting , September 21, 2009<br /><br />
  2. 2. Write this down:<br /><br />Or e-mail me:<br /><br /><br />
  3. 3. What is social networking and why use it?<br />Facebook 101<br />Twitter 101<br />An overview of bergstrom’ Social Networking Strategy<br />Success Stories, Experiments, Lessons Learned<br />Resources <br /><br />
  4. 4. Why all the fuss over social networking?<br /><br />
  5. 5. What’s all the fuss about?<br />1. Critical Mass: most visited websites in the US:<br />#3 Facebook<br />#4 YouTube<br />#5 MySpace<br />#12 Twittersource: <br />Facebook has just announced 300 million active daily users.<br />U.S. pop is 305 million!<br /><br />
  6. 6. What’s all the fuss about?<br />2. Viral, viral, viral (did I mention “viral”?)  <br />3. Online actions inspire “real world” conversations.  <br />4. Users often self-identify as Catholic.  <br />5. A new opportunity to tell our story and increase awareness. <br />
  7. 7. What’s all the fuss about?<br />6. Establish relationships with younger donors/supporters (be where they are). <br />7. Multi-channel engagement.  <br />8. Enhanced/interactive user experience.  <br /><br />
  8. 8. Who’s using what?<br />-In your personal life?<br />-In your organization?<br /><br />
  9. 9. Fan Pages, Groups and Causes: An Introduction to :<br />Facebook 101<br /><br />
  10. 10. Facebook101<br />The difference between:<br />Groups<br />Causes<br />Fan Pages<br /><br />
  11. 11. Facebook Causes<br />Cause Advantages:<br />Donation Capability<br />E-mail Capability<br />Actions in Newsfeed<br /><br />
  12. 12. Facebook Fan Pages<br />Fan Page Advantages:<br />News feed for all posts (post April 2009)<br />Better interactivity<br />Insights<br /><br />
  13. 13. Terms and Terminology<br />Facebook:<br />Supporters are called: Fan Page = Fan; Cause = Member<br />News Feed is lifeline<br />Goals: Get people to “Share”, “Comment”, Invite friends, Join Cause, Donate, Create a Donor Match Challenge<br />Bergstrom marketing inc.<br />
  14. 14. Tweets, ReTweets,@Replies, and more:<br />twitter 101<br /><br />
  15. 15. Twitter 101<br />I don’t get it.<br />Only 140 characters?<br />Isn’t it all just drivel anyway?<br />What’s with all the jargon?<br />Yup, I hear you. But…<br />Bergstrom marketing inc.<br />
  16. 16. Twitter 101<br />I don’t get it.<br />Only 140 characters?<br />Isn’t it all just drivel anyway?<br />What’s with all the jargon?<br />Yup, I hear you. But…<br />Bergstrom marketing inc.<br />
  17. 17. Twitter 101<br />Twitter’s evolution (thought leaders and opinion; breaking news; trending.)<br />Eavesdropping on entire world (good and bad.)<br />Powerful viral force.<br />Be transparent; be genuine – or perish.<br />Psst…users often self-identify as Catholic.<br />Save characters with a urlshortener service: Tinyurl, Hootsuite,<br />
  18. 18. Terms and Terminology<br />Twitter<br />Supporters are called “followers”<br />Posts are called “Tweets”<br />RT=ReTweet=share; @reply=public message directed at someone; DM is private message<br />Hashtags (#)= classification system<br />For more, see How To Use Twitter<br />Bergstrom marketing inc.<br />
  19. 19. Terms and Terminology<br />Twitter<br />Goals: Get people to Retweet, use your @Twittername when they talk about you or respond to you, create dialog about a #topic, recommend you for #charitytuesday, #followfriday. <br />Bergstrom marketing inc.<br />
  20. 20. And the rest…<br />MySpace: still big in mid-west; more widely used by Hispanic US pop/bands.<br />LinkedIn: Great for HR<br />YouTube: Get a nonprofit channel<br />Bergstrom marketing inc.<br />
  21. 21. Social Networking Strategy<br />The twin goals of having a presence on social networking sites are:<br />Increase awareness in a new audience of online Catholics <br />Use these sites as our own news channel and drive people to our website/Increase Awareness<br />Bergstrom marketing inc.<br />
  22. 22. The New Rules of Engagement<br />Crawl…Walk…Run:<br />Awareness<br />Engagement<br />Conversion<br />Bergstrom marketing inc.<br />
  23. 23. Thank you!<br />RakeshPradhan<br />SEO Manager<br />Bergstrom marketing inc.<br />e-mail:<br />download slides from:<br />blog:<br />Bergstrom marketing inc.<br />