The Icon Resources
Group
An entrepreneurial story
“There is only one way to make a great deal of
 money; and that is in a business of your own.”
        – J. Paul Getty, Fo...
My background….

 Electronics Engineer
 MBA from Indian Institute of
 Management, Bangalore, India
 Worked for 5 years in ...
The Icon Resources Group

 Icon Resources & Technologies
 Pte Ltd
 Icon Business Solutions Pte Ltd
 IRT Computers (India) ...
The Icon Resources Group

  What we do
   Business Intelligence Solutions
   Content Management & Workflow
   solutions
  ...
SME 500 award - 2007
Icon in the media
The 7 golden rules of
 Entrepreneurship!
  What should I keep in mind when I start off?
Rule #1

Don’t start off till you are ready
   Take care of personal priorities
   Have a clear business idea in place
   ...
Rule #2

Leverage relationships
 Meet and network with as many people
 as possible
 Ask for advice
 Call in a favour or tw...
Rule #3

     Keep things simple!
         Avoid extravagance and frills
         Keep your business model simple
        ...
How we simplify things at Icon
Rule #4
Plan to grow organically & slowly

 Plan to grow, consolidate, grow again
 Tailor your growth plans in line with c...
Rule #5

       Work on an identity
          Create a strong USP and differentiate
          yourself
          Create a ...
Rule #6

Position yourself correctly
 Position your business to show value
 Don’t focus on too many things
 Never lose sig...
Rule #7

Uphold the highest standards
 Be uncompromisingly honest
 Maintain a high level of integrity
 Be paranoid about y...
Bonus rule !!


 Never be afraid of failure

     Without failure there is no success!
Be careful what you water your dreams with.
Water them with worry and fear and you will produce weeds that choke the
life ...
Thanks and all the best!
                rakesh@iconresources.com
My presentation on Entreprenurship at ACE, SPRING Singapore
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My presentation on Entreprenurship at ACE, SPRING Singapore

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My presentation on 'Entreprenurship for Professionals' at the Action Community for Entrepreneurs, SPRING Singapore on July 30, 2009

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My presentation on Entreprenurship at ACE, SPRING Singapore

  1. 1. The Icon Resources Group An entrepreneurial story
  2. 2. “There is only one way to make a great deal of money; and that is in a business of your own.” – J. Paul Getty, Former oil tycoon and once the richest man in America Actually, its not about money! It’s all about passion!
  3. 3. My background…. Electronics Engineer MBA from Indian Institute of Management, Bangalore, India Worked for 5 years in India – another 6 years in Singapore Took the plunge in 2000
  4. 4. The Icon Resources Group Icon Resources & Technologies Pte Ltd Icon Business Solutions Pte Ltd IRT Computers (India) Pvt Ltd
  5. 5. The Icon Resources Group What we do Business Intelligence Solutions Content Management & Workflow solutions Human Process Management solutions IT Distribution
  6. 6. SME 500 award - 2007
  7. 7. Icon in the media
  8. 8. The 7 golden rules of Entrepreneurship! What should I keep in mind when I start off?
  9. 9. Rule #1 Don’t start off till you are ready Take care of personal priorities Have a clear business idea in place Ensure you have enough capital to last you for a few months Critically examine your ‘burn rate’ Plan your ‘exit strategy’ in advance
  10. 10. Rule #2 Leverage relationships Meet and network with as many people as possible Ask for advice Call in a favour or two Listen to everyone, but do what you think is best!
  11. 11. Rule #3 Keep things simple! Avoid extravagance and frills Keep your business model simple Work on a simple message Control risk Don’t bite off more than you can chew "Business opportunities are like buses, there' always another one coming." s - Richard Branson, founder of Virgin Enterprises
  12. 12. How we simplify things at Icon
  13. 13. Rule #4 Plan to grow organically & slowly Plan to grow, consolidate, grow again Tailor your growth plans in line with capital availability Invest in good infrastructure Avoid ‘loose’ partnerships and relationship
  14. 14. Rule #5 Work on an identity Create a strong USP and differentiate yourself Create a compelling value proposition “Brand yourself” The only place where success comes before work is in the dictionary - Vidal Sassoon, entrepreneur
  15. 15. Rule #6 Position yourself correctly Position your business to show value Don’t focus on too many things Never lose sight of your core business
  16. 16. Rule #7 Uphold the highest standards Be uncompromisingly honest Maintain a high level of integrity Be paranoid about your reputation Be the best at what you do Never stop innovating and learning Consistency outperforms intermittent excellence
  17. 17. Bonus rule !! Never be afraid of failure Without failure there is no success!
  18. 18. Be careful what you water your dreams with. Water them with worry and fear and you will produce weeds that choke the life from your dream. Water them with optimism and solutions and you will cultivate success. Always be on the lookout for ways to turn a problem into an opportunity for success. Always be on the lookout for ways to nurture your dream. Lao Tsu
  19. 19. Thanks and all the best! rakesh@iconresources.com

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