Online Marketing & Strategy For Branding


Published on

Online Marketing & Strategy for Branding

  • Be the first to comment

No Downloads
Total views
On SlideShare
From Embeds
Number of Embeds
Embeds 0
No embeds

No notes for slide

Online Marketing & Strategy For Branding

  1. 1. Rakesh M {Creative Ideas for Business} Profession: Creative Digital Marketing We knew every company and the product owner’s dream to be No. 1. Isn’t it so?Online Marketing & Strategy for Branding Pure white hat tactics to get your business into the battle zone.Specially designed for the Owners & Marketers.
  2. 2. Types of Marketing: Online Marketing Brand PositionTraditional Marketing ProductStrategy & Branding
  3. 3. Whats Marketing?Marketing is the process of developing and communicating value to your Productor Company. it’s an investment that generates revenue, profit and opportunity forgrowth. Think about every step you take to sell your product or service to manageyour customers.• Your strategy & Knowledge of market• Distribution channel to connect with your customer• Pricing Strategy• Look & Feel of the marketing material• Customer retention• Action of your sale• Planning for the investmentGood marketing is essential for every company. It can make a company successful,but poor marketing can send a good company out of business. Yet even business-to-business (B2B) marketing is often seen as a soft creative field instead of theengine that drives company revenue.
  4. 4. Online Marketing(OM): OM or IM is used to promote their SEO products or services over the internet. Here the OM or IM are using the strategy Webcasts SEM implementation for expanding the business and to reduce the cost. OM has different types which are mentioned below, Viral OM - SEO: Search Engine Optimization SMO - SEM: Search EngineMarketing Marketing - SMO: Social Media Optimization - SMM: Social Media Marketing Media - Media Planning SMM Planning - Viral Marketing - Webcasts
  5. 5. • SEO a technique used to optimize your site to help search engines find and rank higher for the search query. SEO helps you to get organic traffic through search engines and rank higher for the search queries.• SEM helps you to gain organic traffic by the visibility of your products or services through search engines & internet. It’s a combination on both organic and paid results.• SMO is one way off driving traffic while socializing other than search engines. It helps you to customize or optimize your products or services profile and pages.• SMM: Now a day the traffic sources increase while socializing and networking rather than searching through search engines.• Media Planning is a strategy used to plan and promote the products or services for the targeted audience. The target audience can be categorized like age, sex, education, profession, income and others.• Viral Marketing is a technique used to create a buzz over the internet by sending the content messages or updates to different channels. The more you buzz your product or service better the publicity.• Webcast is used to promote through media, either it may be a media file or a presentation along with audio /video. This media presentation can be distributed over the internet or it can be embedded to the site.Now we can see each section separately…
  6. 6. Search Engine Optimization(SEO):The search engine optimization has two different categories. They are• On-Page Optimization and• Off-Page OptimizationOn- Page Optimization:It’s used to optimize the site according to the search engine rules & algorithms.
  7. 7. Search Engine Marketing(SEM):Off-Page Optimization & SEM:It’s used for building the quality backlinks from popular websites, blogs, bookmarks &forums, etc… There are different types of link building, they are one way link building,Reciprocal Link Building, three way link building and paid Link building.
  8. 8. Social Media Optimization(SMO):SMO is used to optimize the products page or the services page and profile to drive thetraffic.
  9. 9. Social Media Marketing(SMM):SMM is used to create a buzz by updating the optimized content & Visual Picturesof the product or the services. Normally people use to get attracted for thepictures and click directly rather than search in a search engine for the unknownproduct or service.
  10. 10. Media Planning:Media Planning includes like Text ads Banner Ads & Video Ads. Here it has 3 types ofstrategies like Online Advertising, Media Planning Phase and Media Execution Phase. Analyzing Target Audience Managing Budget & Planning Reporting Media Creating Planning the & Buying Campaign
  11. 11. Viral Marketing:Viral Marketing or Online Promotions spread like a virus everywhere. Recycle Content Unique Track & experienc Participate e to customers Social Create Enabled Cycles content
  12. 12. Webcasts:Webcasts are used to promote products or services through Video Streams or thePresentations to see, hear & Feel . It’s a type of buzz marketing for the greatest exposure. Define Follow- Integrate Up Register Shoot
  13. 13. Traditional Marketing(TM): Traditional Marketing is a Tradeshow common marketing method & Materials used to drive new customers Direct Mail Guerrilla and withstand existing Campaign Marketing customer. It’s a charge to create awareness of a product or the service through various marketing tactics. The traditional marketing mainly focuses on PublicRelationship TM Print Advertising 4P’s principle which are Product, Price, Promotion, Place. Normally traditional marketing requires huge budget and time to the normal result and it requires Point of Bouchers & regular advertising for purchase Collateral months like TV & Radio, Broadcast Newspaper, Magazines, Advertising posters and Billboards, Mailers and flyers.
  14. 14. • Guerrilla Marketing is an advertising strategy used to promote the brand logo through birthday cards, stickers, business cards, success story, etc.• Direct Mail Campaign is used for direct marketing to the targeted customers using the mail list and the database. It’s a cost effective way to target your audience and inspire new customers.• Point of purchase is a place where the sales are made and point of purchase to be the area surrounding the counter where customers pay, it is know as point of sale.• Broadcast & Advertising is a type of marketing done on the aired networks like Radio & Televisions.• Print Advertising is used to print ads on the News Papers, Magazines, Articles and fliers, etc.• Bouchers & Collateral portfolio are printed with brand messages to inform the story and sell the brand.• Public Relationship is a practice of managing the flow of the user. Marketer’s often use these to measure the flow of the users.• Tradeshow & Materials are used to provide the brand messaging accessories and materials.
  15. 15. Strategy & Branding(SB): Strategy and branding Consumer Package will create unique Designs identities which will differentiate you from GUI Brand the competition. Designs Naming Having a brand strategy will bring you the clarity and SB meaning to your brand so you can focus on making, creating, and Brand Brand selling things that Launch Positioning people requires. Brand Identity
  16. 16. • Brand Naming is one of the identities for the products and the producers.• Brand Positioning is used to identify the appropriate marketing segment to target and challenge.• Brand Identity is used to provide the direction, purpose and meaning of the brand.• Brand Launch is strategy marketing plan that provides relevant message to the targeted market.• GUI Designs is used to represent the product and to attract the viewers. It should also be easy navigation.• Consumer Package Designs should express the brand message and along with the products.
  17. 17. Online Strategy Model: Which KPI’s? Who are the customers? Qualify the customers/market Touch point Strategy Implementation & Measurement
  18. 18. Online Marketing Process User Pilot: Define Business goals (re) Define KPI’s Web Analytics Metrics Quantitative Metrics Qualitative Metrics Analysis Action Points Control
  19. 19. Online Strategy Model: Where are we now? Situation AnalysisHow do we monitor? Control Objectives Where do we want to be?The details of tactics, Actions Strategy How do we get there?who does what &when Tactics How exactly do we get there?
  20. 20. Opportunities/Threats: Opportunities – O Threats – T 1. Cross Selling 1. Customer choice 2. New Markets 2. New entrants The Organization 3. New Services 3. New competitive products 4. Alliances/co-branding 4. Channel conflictsStrengths – S SO - strategies ST – strategies1. Existing Brands Leverage strengths to Leverage strength to minimize2. Existing customer base maximize opportunities = threats = Defensive Strategy3. Existing distribution Attacking strategyWeakness – W WO – strategies WT – strategies1. Brand Perception Counter weaknesses through Counter weaknesses and2. Intermediary use exploiting opportunities = threats = Build strengths for3. Technology use Build strengths for attacking defensive strategy4. X – channel support strategy
  21. 21. Opportunities/Threats Diagram: Buying side threats Selling side threats Supplier Intermediate Intermediate Customer Organization threats threats threats threats New business New Products New Entrants models Competitive Threats
  22. 22. Tactics & the Marketing Mix: Product: 1. Quality, 2. Image, 2. Branding, 3. Features, 4. Variants, 5. Mix, 6. Support, 7. Customer Using the internet to vary the marketing mix service, 8. Availability, 9. Warranties, 10. Use Promotion: 1. Marketing Communications, 2. Personal Promotions, 3. Sales Promotions, 4. PR, 5. Branding, 6. Direct Marketing Price: 1. Positioning, 2. List, 3. Discounts, 4. Credit, 5. Payment Methods, 6. Value added elements Place: 1. Trade Channels, 2. Sales Support, 3. Channel Number, 4. Segmented Channels People: 1. Individuals on marketing activities, 2. Individuals on customer contact, 3. Recruitment, 4. Culture, 5. Training & Skills, 6. Remuneration Process: 1. Customer Focus, 2. Business-led, 3. IT-Supported, 4. Design Features, 5. Research & Development Physical Evidence: 1. Sales / Staff contact experience of brand, 2.Product Packaging, 3. Online Experience
  23. 23. Performance Management:Business Contribution: BusinessOnline revenue contribution (direct & indirect) category ContributionPenetration, costs and5 profitability.Marketing Outcomes:Leads, sales, service contacts, conversion and retention Marketing OutcomesEfficiencies. Organizations Targets Organization’s TacticsCustomer Satisfaction:Site usability, performance/availability, contact strategies,Opinions, attitudes and brand impact. CustomerCustomer Behavior(Web Analytics): SatisfactionProfiles, Customer orientation(segmentation), usability,Click stream and site actions.Site Promotion: Customer BehaviorAttraction efficiency, Referral efficiency, Cost of acquisitionand reach. Search engine visibility and Link Building,E-Mail Marketing, Integration. Site Promotion
  24. 24. Thank you! The above A goal is a dream with mentioned strategies deadline  Enjoy the will help u to get ur dream & Plan for the dream come true!! next goal!! Name: Rakesh M Email: Skype: rakesh6263 Mobile: +91-9036022007 +91-8608609533 Queries if any ring me!!