Willian Dutton plenary io s2011 with audio

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Plenary session of the IoS 2011 collaboration meetings that took part in Brussels the 28th and 29th of September 2011

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Willian Dutton plenary io s2011 with audio

  1. 1. Know Thy ‘Next Generation’ User:An Empirical Perspective on Trends in Internet Use William H. Dutton Oxford Internet Institute (OII) University of Oxford www.ox.ac.ukPresentation for the European Commission’s Internet of ServicesTechnical Collaboration Meeting for FP7 Projects, 28 September 2011.
  2. 2. User-Oriented Design• Know Thyself• Know Thy User• Know Thy ‘Next Generation’ User
  3. 3. Oxford Internet Surveys• 2003, 2005, 2007, 2009, 2011• Cross-sectional Surveys versus Panels• Multi-Stage Probability Sample• England, Scotland & Wales• Respondents: 14 years and older• Face-to-face Interviews, High Response Rates• Sponsorship for 2011 from the Nominet Trust, British Library, Ofcom, O2, and ITV.com• Component of World Internet Project (WIP)
  4. 4. Next Generation Users by Paying for Online Services Next generation users First generation users 100 80 60 40 35 17 15 20 6 8 7 5 3 0 Have paid for Have paid for Have paid for Have paid for downloaded music downloaded videos music listened newspapers/ to online magazines read onlineCurrent users. OxIS 2011: N=1,498
  5. 5. Appropriatness to Pay for Online Services by Usersand Non-Users Next generation users First generation users Non- and Ex-Users 100 80 60 40 30 21 23 20 15 11 8 0 Appropriate to Appropriate to download music download/copy without paying book without payingOxIS 2011: N=2,057
  6. 6. Attitudes toward Privacy by Users and Non-Users Next generation users First generation users Non- and Ex-Users 100 90 91 91 80 63 60 45 42 41 40 34 31 20 0 People should Use of computers Use of protect credit and Internet CCTV/webcam/ card details threatens privacy security cameras online threatens personal privacyOxIS 2011: N=2,057
  7. 7. Next Generation Users by Willingness toShare Private Data Online Next generation users First generation users 100 80 60 40 29 23 21 20 17 15 14 15 12 11 8 7 6 3 4 0 E-mail Full Date of Postal Photograph Phone Credit card address name birth address number numberCurrent users. OxIS 2011: N=1,498
  8. 8. Attitudes toward Freedom of Expressionby Users and Non-Users Next Generation Users by Willingness to Next generationShare Private Data Online users First generation users Non- and Ex-Users Next generation users First generation users 100 % of users who feel comfortable 100 providing these data 80 80 60 71 40 64 29 23 60 20 21 17 15 14 15 55 12 11 8 7 6 3 4 0 E-mail Full Date of Postal Photograph Phone Credit card 40 address name birth address number number Current users. OxIS 2011: N=1,498 20 0 People should be able to express opinions anonymously onlineOxIS 2011: N=2,057
  9. 9. Attitudes toward Freedom of Expressionby Users and Non-Users Next generation users First generation users Non- and Ex-Users 100 80 60 40 32 33 30 20 0 Censorship has no place in a free societyOxIS 2011: N=2,057
  10. 10. The Global Internet Values Project*• Collaboration of OII, INSEAD, and comScore for the World Economic Forum (WEF)• Online Global Survey, English• Completed by 5,400 Adult Internet Users• Conducted from Oct-Nov 2010• 13 countries: Australia/New Zealand, Brazil, Canada, China, France, German y, Italy, India, Mexico, South Africa, Spain, the United States, and the United Kingdom*Dutta, S., Dutton, W. H. and Law, G. (2011), The New Internet World: A GlobalPerspective on Freedom of Expression, Privacy, Trust and Security Online. New York:The World Economic Forum, April. Available at SSRN:http://ssrn.com/abstract=1810005
  11. 11. Regions as Percentage of the Worldwide Population of Users
  12. 12. ‘Access to the Internet Should be a Fundamental Right for all People’
  13. 13. Support for Freedom of Expression by Level of Internet Adoption
  14. 14. Pattern of Findings Supporting Conception of a ‘New InternetWorld’: Many Limitations
  15. 15. Points of Summary• Rise of ‘Next Generation Users’ – users to design for• Enduring and New Digital Divides: the Internet is Socially Distributed• Europe could be the ‘Old Internet World’ due to users, not the designers
  16. 16. Know Thy ‘Next Generation’ User:An Empirical Perspective on Trends in Internet Use William H. Dutton Oxford Internet Institute (OII) University of Oxford www.ox.ac.ukPresentation for the European Commission’s Internet of ServicesTechnical Collaboration Meeting for FP7 Projects, 28 September 2011.

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