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Raj Ramabadran<br />Platform Strategy Advisor<br />Developer & Platform Evangelism<br />Raj.Ramabadran@microsoft.com<br />Blog: http://rajramabadran.wordpress.com<br />

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Objectives<br />

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Challenges Facing Today’s Enterprise<br />1<br />Cutting Cost and Lowering Capex<br />Infrastructure uses up valuable IT resources<br />40% CIOs plan to cut IT budgets <br />2<br />Driving value for the business with tight IT budgets<br />Leveraging and extending past IT investments to provide future value<br />72% CIOs have cut or plan to cut discretionary IT projects*<br />“Live with what we have”<br />3<br />4<br />Maintaining security while increasing access and transparency internally and externally<br />Many data centers are a limitation<br />59% of surveyed CIOs view security and datacenter efficiency as “must do” projects<br />5<br />Finding the right transformative capabilities across the enterprise: cloud computing, data-center strategies, SaaS, mobility, IT automation ?<br />6<br />Top Projects: SaaS, VoIP, Green IT, Web 2.0 and outsourcing<br />Source: CIO Magazine, October 21, 2008, “Cloud Computing Survey: IT Leaders See Big Promise, Have Big Security Questions”<br />

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Challenges Building Apps<br /><ul><li># of users? After 1 month? 6 months? 1 yr?

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Capacity? Servers? Bandwidth? Storage?

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How do you scale up or down over time?

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How can you handle peak loads?

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How do you provide high availability?

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What are the upfront capital costs?

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How quickly can you go live?

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How do you reduce your operations costs</li></li></ul><li>Cloud Computing Considerations<br />Fundamentals<br />Scale<br />Out<br />Automated Service Management<br />High Availability<br />Multi-Tenancy<br />Considerations<br />Off Premises<br />On Premises<br />Location<br />Homogeneous<br />Heterogeneous<br />Infrastructure<br />CapEx<br />OpEx<br />Business model<br />Own<br />Lease/Rent<br />Ownership<br />Self<br />Third Party<br />Management<br />

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And in a non-cloud view, there are inefficiencies<br />Allocated IT-capacities<br />Load Forecast<br />“Under-supply“ of capacities<br />“Waste“ of capacities<br />Fixed cost of IT-capacities<br />IT CAPACITY<br />Barrier for<br />innovations<br />ActualLoad<br />TIME<br />

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However, in a cloud view<br />Load Forecast<br />Allocated IT capacities<br />No “under-supply“<br />IT CAPACITY<br />Reduction of “over-supply“<br />Possible reduction of IT-capacities in case of reduced load<br />Reduction of initial investments<br />ActualLoad<br />Time<br />

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IT as a Service<br />Private<br />(On-Premise)<br />Infrastructure<br />(as a Service)<br />Platform<br />(as a Service)<br />You manage<br />Applications<br />Applications<br />Applications<br />You manage<br />Runtimes<br />Runtimes<br />Runtimes<br />Security & Integration<br />Security & Integration<br />Security & Integration<br />Managed by vendor<br />Databases<br />Databases<br />Databases<br />You manage<br />Servers<br />Servers<br />Servers<br />Managed by vendor<br />Virtualization<br />Virtualization<br />Virtualization<br />Server HW<br />Server HW<br />Server HW<br />Storage<br />Storage<br />Storage<br />Networking<br />Networking<br />Networking<br />

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Introducing the Windows Azure Platform<br />WEB & CLOUDS<br />Third party cloud<br />Web applications<br />Developer Experience<br />Use existing skills and tools<br />Compute<br />Storage<br />Management<br />Management<br />Relational data<br />Connectivity<br />Access control<br />ON-PREMISES<br />LOB Applications<br />Composite applications<br />

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Windows Azure Platform<br /><ul><li>Internet-scale, highly available cloud fabric

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Globally distributed Microsoft data centers (ISO/IEC 27001:2005 and SAS 70 Type I and Type II certified)

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Consumption and usage-based pricing; enterprise-class SLA commitment

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Compute– auto-provisioning 64-bit application containers in Windows Server VMs; supports a wide range of application models

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Storage – highly available distributed table, blob, queue, & cache storage services

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Languages – .NET 3.5 (C#, VB.NET, etc.), IronRuby, IronPython, PHP, native Win32 code

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Data – massively scalable & highly consistent distributed relational database; geo-replication and geo-location of data

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Processing – relational queries, search, reporting, analytics on structured, semi-structured, and unstructured data

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Integration – synchronization and replication with on-premise databases, other data sources

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Service Bus – connectivity to on-premises applications; secure, federated fire-wall friendly Web services messaging intermediary; durable & discoverable queues

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Access Control– rules-driven federated identity; AD federation; claims-based authorization

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Workflows – declarative service orchestrations via REST-based activities

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User – online identity metasystem, directory, personal data storage & management

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Social – presence, communication, search, geospatial & mapping, media

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Devices – data synchronization across applications & devices; bridges cloud, client, and smart devices</li></li></ul><li>Defining the Web and Worker Roles<br />WEB ROLE<br />WORKER ROLE<br />Interacts with end-user<br />or web services<br />Handles incoming<br />HTTP/HTTPS requests<br />Develop with Microsoft and<br />non-Microsoft tools:<br />ASP.NET, WCF, other .NET tools<br />Java, PHP, etc.<br />Does not accept<br />incoming requests<br />Initiates their own requests<br />for data or tasks from <br />the queue<br />Similar to a &quot;batch job&quot;<br />or Windows service<br />

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Windows Azure Skill Transfer<br />

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Building Solutions with the <br />Windows Azure Platform<br />SQL Azure: Scalable, relational, Cloud-enabled database services<br />.NET Services: Framework for access control and communication between Cloud-aware applications<br />

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Windows Azure Architecture<br />The Fabric Controller automates load balancing and computes resource scaling<br />Security and Control Features include storage encryption, access authentication, and over-the-wire encryption using HTTPS. Industry certification is part of the Windows Azure roadmap.<br />Computation provides application scalability. Developers can build a combination of web and worker roles. Those roles can be replicated as needed to scale the applications and computational processing power.<br />Storage Services allow customers to scale to store large amounts of data – in any format – for any length of time, only paying for what they use or store.<br />State-of-the-art data centers located around the world host your applications and data, internet-accessible from everywhere you choose to allow.<br />

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Compute in Windows Azure<br />GOAL:<br />SCALABILITY<br />Two instance types: Web Role & Worker Role<br />Windows Azure applications are built with <br />web role instances, worker role instances, <br />or a combination of both.<br />Scale out by replicating worker instances as needed.<br />Allow applications to scale <br />user and compute processing independently.<br />Each instance runs on its own VM (virtual machine), replicated as needed<br />

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Windows Azure platform Example Scenarios<br /><ul><li>Brand Website

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Gaming Platform

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Blog Platform

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Real-time media streaming

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Stored media streaming distribution

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Social Networking</li></ul>Scalable Web-Apps<br />(Web) <br />Net New <br />Application / Service <br /><ul><li>Channel integration and customer management for retail

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Electronic payment platform for Financial Services

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Payroll

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Supply and distribution for Transportation

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Collaboration and knowledge management

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Productivity suite platform

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Customer inquiries (Customer Service)

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Accounts payable / receivable

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Collaborative R&D environment for Pharma

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E-Market Platform

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E-Shopping </li></ul>Scalable Multi-<br />Channel Apps<br />(Middle-tier, OLTP) <br />Optimizing <br />Existing <br />Application / Service <br /><ul><li>Digitization of Media

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E-Discovery (Analytics)

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Media trans-coding & post-processing

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Combinatorial drug analysis/research</li></ul>Compute<br />Storage<br />(Archiving)<br /><ul><li> Back-ups

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Archiving – Cold</li></li></ul><li>Pay for What You Use–Use Only What You Need<br />Customer pricing model based on usage meters<br />

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Azure Services Purchasing Models <br />SUBSCRIPTION<br />CONSUMPTION<br />VOLUME LICENSING<br />“Pay as you go and grow”<br />Available at PDC* launch <br />“Coordinated purchasing” <br />Planned for post PDC* <br />“Value for a commitment“<br />Select offers at PDC* <br />Low barrier to entry and flexibility<br />Optimized for cloud elasticity <br />Discounts for commitment<br />Plans for payment predictability <br />Unified purchasing through EA<br />Introduction to volume discounts <br />*PDC scheduled for November 2009<br />

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Windows Azure Pricing Meters<br />COMPUTE<br />STORAGE<br />BANDWIDTH<br />Virtual Machine instances<br />Load balancers, routers, etc.<br />Relational DB instances<br />Service Management <br /><ul><li>Fabric controller operations (deploy/upgrade/delete/scale)

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Load balancer programming</li></ul>Blob Storage<br />Table Storage<br />Multiple replicas<br />Geo-distribution<br />Drives<br />Ingress/Egress (to/from internet only)<br />PRICE<br />$0.12 / hour<br />RDBMS Instance higher<br />No separate charge for service management<br />PRICE<br />$0.15 / GB<br />Storage Transactions:<br /> $0.01 / 10k<br />PRICE<br />Bandwidth: <br /> $0.10 in / $0.15 out / GB<br />

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SQL Azure Pricing Models<br />WEB EDITION<br />BUSINESS EDITION<br />BANDWIDTH<br />Per database / month<br />Per database / month <br />Per GB transferred <br />$9.99 / Month<br />(1 GB) <br />$99.99/ Month<br />(10 GB) <br />$0.15 GB Egress<br />$0.10 GB Ingress <br />

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.Net Services Pricing Meters<br />BANDWIDTH<br />MESSAGES<br />Per transactions <br />Per GB transferred <br />$0.15 / 100K <br />$0.10 GB Ingress <br />$0.15 GB Egress <br />

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Benefits of the Windows Azure Platform<br />BUSINESS<br />DEMANDS<br />TECHOLOGYDEMANDS<br />WINDOWS AZUZURE PLATFORM OFFERS<br /><ul><li>Cost-effective solution to manage IT resources

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Less infrastructure to buy/configure and support

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Lower TCO

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Predictable cost

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Focus on delivering compelling software not on managing infrastructure

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Monetize new offering quickly without investment in billing and other enablement technologies.</li></ul> <br /><ul><li>Speed of development

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Interoperability

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Leverage existing IP

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Simplified deployment

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Scale up or down as business needs change

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Go to market faster

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Reliable service

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SLAs

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Security

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Global data centers</li></ul>Lower costs<br />Efficiency<br />Stay Competitive<br />Innovation<br />Generate New Revenue Quickly<br />Agility<br />Reduced<br />Risk<br />Reliability<br />

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Resources<br /><ul><li>CTP Registration , downloadable hands-on labs, demos, and presentations</li></ul> http://www.azure.com<br /><ul><li>Azure Services Platform Forums</li></ul>http://www.microsoft.com/azure/blog.mspx<br /><ul><li>Azure Whitepapers</li></ul>http://www.microsoft.com/azure/whitepaper.mspx<br />

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Thank you<br />Snap my Vcard get free app for your phone at:<br />http://www.microsoft.com/tag/<br />© 2008 Microsoft Corporation. All rights reserved. Microsoft, Windows, Windows Vista and other product names are or may be registered trademarks and/or trademarks in the U.S. and/or other countries.<br />The information herein is for informational purposes only and represents the current view of Microsoft Corporation as of the date of this presentation. Because Microsoft must respond to changing market conditions, it should not be interpreted to be a commitment on the part of Microsoft, and Microsoft cannot guarantee the accuracy of any information provided after the date of this presentation. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.<br />

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Business Need:<br />Recently, Epicor has sought to respond to customer demands for reliable, cost-effective Internet-based applications that also connect with on-premise ERP capabilities. <br />Case Study:<br />Solution:<br />Shortly after its introduction to Azure, Epicor decided to migrate Epicor Enterprise Search, an Internet search experience application included with its ERP suite. To migrate the search application to Azure, Epicor replaced the SQL Server portion of the application with Azure data services<br />Company Profile:<br />Epicor, headquartered in Irvine, California, provides integrated enterprise resource planning (ERP) software solutions to more than 20,000 customers in 140 countries. Founded in 1984, Epicor is a Microsoft® Gold Certified Partner and the world’s sixth-largest independent software vendor. The organization, which has more than 3,000 employees who work in 50 global offices, had revenues of U.S.$429 million in fiscal year 2007.<br />Benefit:<br />With Azure, Epicor can cut costs, provide a range of Internet-based services, and extend existing developer skills, all to deliver better experiences to customers. <br />&quot;Because this application is developed and managed on Azure, our customers can get an Internet search experience for their critical business data more easily and without requiring additional internal servers outside the firewall.”<br />—Erik Johnson, Senior Director of <br /> Product Research, Epicor<br />

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Business Need:<br />One of the company’s solutions is PolicyPortal, developed to help organizations manage and protect PCs inside and outside Active Directory domains. However, the solution was designed to be hosted, so it took a long time to set up with hosting service providers. This led to higher infrastructure costs and delays in closing agreements with customers. <br />Case Study:<br />Solution:<br />PolicyPortal uses Azure services to automatically enforce Group Policy settings on machines that are temporarily or permanently disconnected from Active Directory. <br />Company Profile:<br />FullArmor helps large organizations manage their IT user policy and endpoint security with solutions based on Microsoft® products and technologies.<br />A Boston-based Microsoft Gold Certified Partner, FullArmor targets large organizations such as Boeing, the Federal Bureau of Investigation, Eli Lilly, Wal-Mart, and Bank of America, and it has a customer base of more than 5 million users and 1,500 organizations worldwide. <br />Benefit<br />Drivers:<br />By moving to Azure, FullArmor was able to reduce the costs of customer provisioning and meet their growing infrastructure requirements on an as-needed basis. <br />“We were able to move the application quickly because our original version of PolicyPortal was written purely in managed code using ASP.NET. As a result, about 80 percent of the code could be migrated without any changes being required in order to work in the Azure environment.” <br />— Danny Kim, CTO, FullArmor<br />

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Solution:<br />Location-aware service and application platform hosted on Windows Azure<br />IIS 7.0, Bing Maps, Silverlight 3.0, <br />Focus on online solutions for connecting people, locating and sharing resources.<br />Case Study:<br />Smartphones<br />Company Profile:<br />Glympse is a start-up, founded in March 2008, delivering a new class of location sharing service that visually shows a user’s location in a dynamic map, updated in real-time.<br />Benefit<br />Drivers:<br />Interoperability: MySQL, Google Maps<br />Service management: scale capacity up& down as needed<br />Persistent storage for track data<br />Multiple Datacenters<br />Locationdata servers<br />Front-ends<br />

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Business Need:<br />The City of Chicago needed to build an interactive map for an annual event “Taste of Chicago”, one of the largest events the city hosts every year with 3 million visitors and estimates site traffic of 50k hits per day. The customer had less than 2 weeks time to complete the project and had no on-premise infrastructure to host the solution.<br />Case Study:<br />Solution:<br />Microsoft Silverlight 2.0 front end providing provide deep zoom capability and map overlay of vendor information, live alerts for event notification via text messaging, hosted on Windows Azure. <br />Company Profile:<br />West Monroe Partners is a full service business and technology consulting firm with seven offices in the US and Canada, headquartered in Chicago. <br />Benefit<br />Drivers:<br />Quick to Market<br />Focused resources on developing application vs. infrastructure<br />Streamlined process<br />Reliable and scalable<br />“Our development team gave overwhelming feedback that the learning curve was extremely shallow allowing us to develop and deploy the solution in Azure in 2 weeks.”<br />— Eric Brown, WestMonroe Partners<br />

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Case StudySee the Difference<br />