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  1. 1. eBay
  2. 2. History <ul><li>Pierre Omidyar, from California, USA build the site. </li></ul><ul><li>The site went online in 1995 with the name “Auction Web”. </li></ul><ul><li>Acted as an auction site, visitors were minimum. </li></ul><ul><li>In 1997 the site was renamed “EBay”. </li></ul>
  3. 3. EBay Today <ul><li>Is ranked as the 8 th most visited website in USA. </li></ul><ul><li>The company expanded worldwide </li></ul><ul><li>Over 100 million users </li></ul><ul><li>It makes more than $8 billion annual revenue </li></ul><ul><li>It employees over 15,000 employees </li></ul>
  4. 4. Selling On EBay <ul><li>Anyone can sell on EBay simply by registering and providing certain information, personal and financial. </li></ul><ul><li>Sellers can sell in two ways: </li></ul><ul><ul><li>Auction – The highest bidder wins the item </li></ul></ul><ul><ul><li>Buy It Now – A fixed price is given for an item. </li></ul></ul><ul><li>Sellers can sell their items all over the world. </li></ul><ul><li>Sellers pay a fee to EBay when their item is sold. </li></ul>
  5. 5. Buying On EBay <ul><li>Customers can buy virtually everything from eBay, from food, electronics, cars or even houses. </li></ul><ul><li>Customers do not pay any fees to eBay but they must become registered members first. </li></ul><ul><li>They can order items from all over the world and delivered to their door. </li></ul><ul><li>Customers can benefit from lower prices than the prices high streets offer. </li></ul>
  6. 6. Paying On EBay <ul><li>Usually most sellers request online payments by PayPal which is more secure for both seller and buyer. </li></ul><ul><li>Some sellers offer other alternatives such as e-cheques, postal order, credit card payment. </li></ul><ul><li>When payment is received the seller sends the item to the buyer. </li></ul>
  7. 7. eBay Strategies <ul><li>Provide an online global market place </li></ul><ul><li>Provide a safe and easy to use environment </li></ul><ul><li>Provide a global standard of payments (PayPal) </li></ul><ul><li>Reduce online fraud. </li></ul><ul><li>Increase the number of new users </li></ul><ul><li>Increase sales from all users including buyers. </li></ul><ul><li>Provide “eBay shops” for sellers with many products for sale </li></ul><ul><li>Increase the number of categories of items. </li></ul><ul><li>Localize in as many countries as possible. </li></ul><ul><li>Increase and maintain their Brand name </li></ul><ul><li>Provide a reliable system </li></ul><ul><li>Improve fees and search tools </li></ul>
  8. 8. Advantages of Ebay <ul><li>Sellers can sell their products all over the world </li></ul><ul><li>Buyers can buy from anywhere in the world </li></ul><ul><li>Buyers can shop from home and take advantage of the low prices. </li></ul><ul><li>More selection and variety of products </li></ul><ul><li>Standard payment system. </li></ul><ul><li>Buyers can order more confident through the use of feedback system – if a seller has low feedback score they know they must me suspicious. </li></ul>
  9. 9. Disadvantages Of eBay <ul><li>Online fraud still occurs. </li></ul><ul><li>PayPal paying system requires a great deal of personal and financial information which increases security risks. </li></ul><ul><li>Your personal information such as home address is given to anyone you buy something from. </li></ul><ul><li>Lack of item information from a specialist such as the one provided in shops. </li></ul><ul><li>Once a customers commits to buy an item is too hard to cancel it. Unlike Amazon which is easier to do so. </li></ul><ul><li>Stolen items can be sold easier and faster by criminals. </li></ul><ul><li>Clothing items might be fake. </li></ul>
  10. 10. Conclusion <ul><li>eBay has provided a global marketplace </li></ul><ul><li>Through the years eBay is becoming more user friendly and more and more people start to use it. </li></ul><ul><li>However, people must take more strict measures when providing their information. For example internet cards can be given to PayPal rather than Credit Card. </li></ul><ul><li>eBay has succeeded in making a reliable and respected brand name. </li></ul>
  11. 11. References <ul><li>http://www.google.co.in/ </li></ul>