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Tweeting Around
How Twitter Amplifies Personality Trait
Guide: Dr. Pinaki Dasgupta [Consumer Behavior Project -1]
GROUP 1:...
In comparison to Sachin, Virat is more
active with no. of person he is following,
numbers of his tweets, but the numbers o...
A+
F
C
B+
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Replies to Score
Retweet Score
Tweet Activity
Score
Page Theme Score
Profile Image
Score
Cover Photo Score...
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Replies to Score
Retweet Score
Tweet Activity
Score
Page Theme Score
Profile Image
Score
Cover Photo Sco...
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Retweet Score
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Permission
required
Permission
required
People’s
Power!
House of
Power
Knows the
target
audience
if you can not become
fam...
C+
A+
A+
A-
A+
A+
Replies to Score
Retweet Score
Tweet Activity
Score
Page Theme Score
Profile Image
Score
Cover Photo Sco...
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Tweet Activity
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Page Theme Score
Profile Image
Score
Cover Photo Sco...
Going through the plants and receiving greetings
from so many colleagues is a great emotional
experience. I have been deep...
A+
A+
C-
B+
A+
B+
Replies to Score
Retweet Score
Tweet Activity
Score
Page Theme Score
Profile Image
Score
Cover Photo Sco...
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Retweet Score
Tweet Activity
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Cover Photo Sco...
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A+
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B+
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Retweet Score
Tweet Activity
Score
Page Theme Score
Profile Image
Score
Cover Photo Sco...
Modi
Influence matrix based on real life perception
Listening,sharing,Participating
Aamir
SRK
Salman
PMOSushma
Sachin
Vira...
Influence matrix mapping based on digital self perception
Tweetactivities
Number of followers/influencer
SRK
Modi
Sachin
B...
C-
C-
A+
A
A
B+
RepliestoScore
RetweetScore
TweetActivity
Score
PageThemeScore
ProfileImage
Score
CoverPhotoScore
A+Retwee...
Thanks Note
Twitter .com
Socialmediatoday.com
Flikr.com
http://twittergrader.mokumax.com
http://foller.me
Thank You Very Much
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Consumer behavior

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Analyzing Twitter profile and understanding Consumer Behavior

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Consumer behavior

  1. 1. Tweeting Around How Twitter Amplifies Personality Trait Guide: Dr. Pinaki Dasgupta [Consumer Behavior Project -1] GROUP 1: Faisal Khan 58, Himanshu Tiwari 63, Rajesh Narang 78, Rajnish Kumar 79, Smita Dayal 88
  2. 2. In comparison to Sachin, Virat is more active with no. of person he is following, numbers of his tweets, but the numbers of following suggests Sachin is still a bigger influencer. Cheerful, Spirited, Sophisticated, Stylish Charming No show off, humble, Spirited, Sophisticated, Charming Cheerful, Imaginative, Spirited, Sophistication -Charming Cheerful, Imaginative, Daring, Plyboy,Tough Up to date, Imaginative, perfectionist, Reliable, Intelligent
  3. 3. A+ F C B+ A+ B+ Replies to Score Retweet Score Tweet Activity Score Page Theme Score Profile Image Score Cover Photo Score A+Retweeted Score Number of tweets per day 0.27 Digital Persona of Master Blaster Biodata: Proud Indian
  4. 4. A+ A+ A+ A+ A+ B+ Replies to Score Retweet Score Tweet Activity Score Page Theme Score Profile Image Score Cover Photo Score A+Retweeted Score Number of tweets per day 3.42 Digital Persona of King Khan
  5. 5. A+ A+ A+ B+ A+ A+ Replies to Score Retweet Score Tweet Activity Score Page Theme Score Profile Image Score Cover Photo Score A+Retweeted Score Number of tweets per day 17.93 Digital Dynamics of Super Star Amitabh Bachchan Followers ratio 9,668.54, that is followers per following Replies 87 / 100; Tweets with @mentions 88 / 100; Tweets with #hashtags 0 / 100 ; Retweets 1 / 100 Biodata: Actor ... well at least some are STILL saying so !!
  6. 6. Permission required Permission required People’s Power! House of Power Knows the target audience if you can not become famous become , but must remain as talking point
  7. 7. C+ A+ A+ A- A+ A+ Replies to Score Retweet Score Tweet Activity Score Page Theme Score Profile Image Score Cover Photo Score A+Retweeted Score Number of tweets per day 4.86 Digital Persona of Most Powerful office of Indian Nation When the political parties are supposed to involved in high decibel poll campaign PMO was almost silent, lesser tweets even if we go by his on previous record Twitter time line of PMO
  8. 8. C+ A+ A+ A+ A+ A+ Replies to Score Retweet Score Tweet Activity Score Page Theme Score Profile Image Score Cover Photo Score A+Retweeted Score Number of tweets per day 8.31 Digital Persona of NDA PM candidate and BJP Karyakarta When the political parties are supposed to involved in high decibel poll campaign Narendra Modi was doing the same even of digital platform – including twitter, his average number of twteets per day is 8.31 but it shot-up to 488 in April for obvious reason- high political temperature! Twitter time line of Narendra Modi
  9. 9. Going through the plants and receiving greetings from so many colleagues is a great emotional experience. I have been deeply moved by the sincerity and spontaneity of their greetings. I will always carry memories of this day with me through the rest of my life! BeitKingfisherorroyal challengersthis flamboyantindustrialist neverforgettobat
  10. 10. A+ A+ C- B+ A+ B+ Replies to Score Retweet Score Tweet Activity Score Page Theme Score Profile Image Score Cover Photo Score A+Retweeted Score Number of tweets per day 0.1 Digital Persona of a Business Legend – Ratan Tata Former Chairman of Tata Group and Bhrat Ratan - Ratan Tata was perhaps the one of most influential person of the nation but he is man of few words and analysis of his social media presence might not reflect the true picture of Business Legend.
  11. 11. A+ A+ A+ B+ A+ B+ Replies to Score Retweet Score Tweet Activity Score Page Theme Score Profile Image Score Cover Photo Score A+Retweeted Score Number of tweets per day 4.92 Digital Persona of Anand Mahindra Anand Mahindra one of the most respected industrialist is perhaps the most social media savvy person and he is leveraging his presence on digital media at best. He tweets about his products, do brand promotion , put image and vedio on twitter, retweet what he likes and not only that when it comes to policy matter he doesn’t hesitate to criticise government when he is not satisfied with government move.
  12. 12. A+ C- B+ B+ A+ A+ Replies to Score Retweet Score Tweet Activity Score Page Theme Score Profile Image Score Cover Photo Score A+Retweeted Score Number of tweets per day 1 Digital Self of Rajnikanth – A new bird on Twitter One tweet and thousands of followers, that is the magic of Superstar Rajinikanth on Twitter 220K fan following within 24 Hours Oops! Twitter 'follows' Rajini; jokes storm the social network! He joined the micro blogging site a day before the release of his mega movie Kochadaiiyaan the legend #NowFollowing @superstarrajini. Delighted to see the Superstar on Twitter. A warm welcome... Modi
  13. 13. C+ A+ A+ B+ B+ B+ Replies to Score Retweet Score Tweet Activity Score Page Theme Score Profile Image Score Cover Photo Score A+Retweeted Score Number of tweets per day 5.97 Digital Self of Kejriwal– A new style politicianBio: Political revolution in India has begun. Bharat jaldi badlega: Arvind Kejriwal. Philosophy: If you can not become famous , no problem in becoming infamous but remain in limelight . He knows how to address the target audience despite the constrains By using social media team Kejriwal virtually forced the main stream media to cover the alleged biased attitude of administration in Amthei on the eve of poll
  14. 14. Modi Influence matrix based on real life perception Listening,sharing,Participating Aamir SRK Salman PMOSushma Sachin Virat Mahin dra Tata Digvijay Kejriwal Manish Tiwari Big B Mallya But where is Sonia, Ambani and Rajnikanth??? Influencer, Consistent
  15. 15. Influence matrix mapping based on digital self perception Tweetactivities Number of followers/influencer SRK Modi Sachin Big B PMO Mahindra Kejriwal Tata
  16. 16. C- C- A+ A A B+ RepliestoScore RetweetScore TweetActivity Score PageThemeScore ProfileImage Score CoverPhotoScore A+RetweetedScore Number of tweets per day 18.29 Digital Persona of Brands– IIFT Vs HBR A- A A- C- C- C- A- Number of tweets per day 0.07
  17. 17. Thanks Note Twitter .com Socialmediatoday.com Flikr.com http://twittergrader.mokumax.com http://foller.me
  18. 18. Thank You Very Much

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