Stronger Web Presence

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Stronger Web Presence

  1. 1. Stronger Web Presence<br />By<br />Raj Moorjani<br />Calpaq Interactive<br />www.calpaq.us<br />
  2. 2. How To Get Noticed?<br />
  3. 3. Find Me<br />
  4. 4. Search Engine Optimization (SEO)<br />Getting high search results.<br />
  5. 5. Google Captured 63.5% Market Share<br />
  6. 6.
  7. 7. SEO Plan<br />Set Goals<br />Prioritize Pages<br />Assess your site<br />Follow-up<br />
  8. 8. SEO Goals<br />Primary and Secondary Goal<br />Who is your audience?<br />Who is your competition?<br />Keywords in Meta, Headers, Title tags<br />Content<br />
  9. 9.
  10. 10.
  11. 11.
  12. 12.
  13. 13.
  14. 14. Search Engine Optimization (SEO)<br />Don’t try to trick Google!<br />
  15. 15. How Do You Optimize?<br />There are many variables used.<br />Such as<br />Linking<br />Content<br />Keywords<br />Site structure<br />Quality<br />Etc…<br />
  16. 16. SEO<br />How many sites link to you?<br />When did you update it?<br />How is your site designed?<br />
  17. 17. Find Related Sites<br />Blogs<br />Online Resources<br />Partner Sites<br />Industry Publications<br />
  18. 18. Keywords<br />Title Tags<br />Meta Tags<br />Page Headers<br />Link names<br />File names<br />Content<br />
  19. 19. Keywords<br />
  20. 20. Keywords<br />
  21. 21. Keywords<br />
  22. 22. Keyword Tools<br />KeywordDiscovery<br />Google Suggest<br />Spyfu<br />WordTracker<br />Google Trends<br />
  23. 23. When Do I See Results?<br />SEO is a process<br />Needs to be monitored and adjusted <br />May take 8 -12 months to see results<br />
  24. 24. SEO Jan 2008<br />
  25. 25. SEO Sept 2008<br />
  26. 26.
  27. 27. Online Advertising<br />
  28. 28. Paid Advertising<br />Google Ad Words<br />Display ads or Banner ads<br />Text Ads/Links<br />Video ads<br />
  29. 29. Ad Words<br />
  30. 30. Ad Words<br />
  31. 31. Types of Banner Ads<br />Standard Rectangular<br />Box Ads<br />Skyscraper or Vertical<br />Rich Media<br />
  32. 32. Banner Ads<br />
  33. 33. Cost of Ads<br />CPC (cost per click)<br />CPM (cost per 1000 page impressions)<br />Flat Rates<br />
  34. 34. Advertising<br />Agencies<br />Ad Networks<br />Direct<br />
  35. 35. Find The Niche<br />Blogs<br />Hobby Sites<br />Forums<br />Personal Pages<br />Location based web pages <br />
  36. 36. Online Communications<br />
  37. 37. Email Blasts<br />Make Announcements<br />Distribute Information<br />Keep in Touch<br />Call to Action<br />Build your Brand<br />
  38. 38. Above The Fold<br />
  39. 39. What To Put<br />Company name and logo<br />Tagline, if you use one<br />Call to Action<br />Significant headlines<br />A link to your Website<br />
  40. 40. Blogs<br />Web(logs)<br />Evolved from Personal Use<br />9 million bloggers in the U.S.<br />
  41. 41. Blogosphere<br />1/3 of internet users read blogs<br />Technorati<br />Blog search engine<br />Tracks over 100 million blogs<br />
  42. 42. Podcasts<br />
  43. 43. Over 163 Million iPods sold as of June 2008<br />43% of Internet users own an iPod or MP3 player<br />19% of Internet users have downloaded podcasts<br />
  44. 44. Social Networks<br />
  45. 45.
  46. 46. Social Media –connect to people <br />A focused following<br />
  47. 47. Social Graph<br />
  48. 48. The Web is a two-way street<br />People talk about their lives<br />People can comment about anything<br />A community can be built<br />
  49. 49. Social Media Optimization (SMO)<br />Generating Publicity Through Social Media<br />Coined by Rohit Bhargava <br />
  50. 50. Social Media Optimization (SMO)<br />Increase your linkability <br />Make tagging and bookmarking easy <br />Reward inbound links <br />Help your content travel <br />Encourage the mashup<br />Get communities connected <br />
  51. 51.
  52. 52. facebook<br />Launched in November 2004<br />Open to Everyone<br />Over 175 million Active Users<br />Fastest Growing Segment are Users 25 +<br />Open to Third Party Developers<br />
  53. 53. facebook pages<br />Started in 2007 for organizations<br />Can have unlimited fans<br />Automatic confirmations<br />Visible to everyone<br />Update all your fans<br />
  54. 54.
  55. 55. myspace<br />Launched in January of 2004<br />Over 130 Million Active Users<br />Almost 2 Million Music Profiles<br />51% of Internet Users Aged 13 - 17<br />79% of MySpace Users Are 18+ <br />
  56. 56.
  57. 57.
  58. 58. YouTube<br />Launched in December of 2005<br />Bought by Google in October of 2006<br />3rd Largest Destination on the Web<br />Hosting about 6.1 Million Videos (August ’06)<br />200 Million Unique Visitors<br />
  59. 59. Niche Networks<br />
  60. 60. Top SNS Sites<br />
  61. 61. Rules of Building Profiles<br />
  62. 62. Select Vanity Usernames/URLS<br />Use your name or company name<br />
  63. 63. Create Content<br />Post Pics<br />Write Blogs<br />Post Videos<br />Update Frequently<br />
  64. 64. Add Friends<br />Start with who you know<br />Then with who your friends know<br />Then so on and so on…<br />
  65. 65. Comment Actively<br />Be an active participant online <br />Post comments on your friend’s pages<br />Join groups<br />
  66. 66. Be Approachable<br />Posts (pics, status updates, blog)<br />What can people learn?<br />
  67. 67. Run Promotions, Post Bulletins<br />Send out notices<br />Mention sales/discounts for “friends”<br />
  68. 68. Tagging and Bookmarking<br />
  69. 69.
  70. 70.
  71. 71. Thank You<br />Raj Moorjani<br />Calpaq Interactive<br />www.calpaq.us<br />

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