Grow your Law Practice Using LinkedIn


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Grow your Law Practice using LinkedIn.
The same principles apply to Accounting Firms, Financial Planners and other regulated industries.

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Grow your Law Practice Using LinkedIn

  1. 1. Chief Technology Officer Brainlink International, Inc. Growing Your Practice using Linkedin Raj Goel, CISSP
  2. 2. Signup <ul><li>It's Free </li></ul><ul><li>Signup requires </li></ul><ul><li>name, </li></ul><ul><li>password, </li></ul><ul><li>current employment status, </li></ul><ul><li>company name, </li></ul><ul><li>title, </li></ul><ul><li>industry </li></ul>
  3. 3. Public URL <ul><li>Click on the EDIT link next to Public Profile to change your LinkedIn Profile's URL in Google </li></ul>
  4. 4. Public Profile Options <ul><li>- Set (or change) your public URL </li></ul><ul><li>- Control what sections the world (non-logged in users, Google, etc) can see about you </li></ul>
  5. 5. Completing your profile <ul><li>LinkedIn always rates your profile completeness and gives you tips on completing your profile. </li></ul><ul><li>In this case, anything less than 100% is unacceptable. </li></ul><ul><li>TIP: You can also import your resume (in word or PDF format). </li></ul>
  6. 6. Your Dashboard <ul><li>Shows unread emails </li></ul><ul><li>Status updates for your contacts </li></ul><ul><li>Who recommended whom </li></ul><ul><li>What's going on in your groups </li></ul><ul><li>Who's connected with whom </li></ul>
  7. 7. Raj's Profile <ul><li>100% Complete </li></ul><ul><li>Good, clear headshot </li></ul><ul><li>3+ Past Positions (8)‏ </li></ul><ul><li>2+ Past Education (3)‏ </li></ul><ul><li>4+ Recommendations (20)‏ </li></ul><ul><li>Interests </li></ul><ul><li>Groups </li></ul>
  8. 8. What are Groups? <ul><li>Groups can be: </li></ul><ul><li>- Peer Groups </li></ul><ul><li>- Interest based groups </li></ul><ul><li>- Hobby-based groups </li></ul><ul><li>- “real” Alumni Groups </li></ul><ul><li>- Former-companies Alumni Groups </li></ul>
  9. 9. What makes Groups powerful? <ul><li>Overview – lets you see current discussions </li></ul><ul><li>Discussions – Create a new discussion </li></ul><ul><li>Members – See current membership </li></ul><ul><li>If you're a Group manager/owner </li></ul><ul><li>News – Add a news feed </li></ul><ul><li>Jobs – Post open jobs </li></ul><ul><li>Members – Add/reject applicants </li></ul><ul><li>Think Alumni directory + jobs + discussions + ... </li></ul>
  10. 10. Contacts <ul><li>These are YOUR contacts </li></ul><ul><li>You can search by: </li></ul><ul><li>Tags (based on how you added them to your list)‏ </li></ul><ul><li>Companies – where the work </li></ul><ul><li>Locations, Industries, Recent Activity, etc. </li></ul><ul><li>The quality of your contacts and how you use LinkedIn determines the value of your network </li></ul>
  11. 11. Invitations <ul><li>If you're unfamiliar with the person, or want to review who they are, click on their name and check out your profile. </li></ul>
  12. 12. Validating Invitations <ul><li>Feel free to ask them </li></ul><ul><li>“ How do we know each other?” </li></ul><ul><li>or </li></ul><ul><li>“ What led you to contact me?” </li></ul><ul><li>or </li></ul><ul><li>“ How did you find my profile?” </li></ul>
  13. 13. Search Options <ul><li>LinkedIn lets you search for: </li></ul><ul><li>People </li></ul><ul><li>Jobs </li></ul><ul><li>Companies </li></ul><ul><li>Answers </li></ul><ul><li>Your Inbox </li></ul><ul><li>Groups </li></ul>
  14. 14. Advanced Search <ul><li>Let's find everyone interested in Immigration within 100 Miles of 35847 (Tuscaloosa, Alabama)‏ </li></ul><ul><li>Keywork: immigration </li></ul><ul><li>Location: In or near </li></ul><ul><li>Country: United States </li></ul><ul><li>Postal Code: 35487 </li></ul><ul><li>Within: 100mi </li></ul>
  15. 15. Advanced Search Results <ul><li>24 people are involved in Immigration. </li></ul>
  16. 16. Refined Advanced Search <ul><li>All we want are Attorneys: </li></ul><ul><li>On the RIGHT HAND side: </li></ul><ul><li>INDUSTRY: </li></ul><ul><li>Select Legal Services, Law Practice </li></ul><ul><li>That results in 9 attorneys. </li></ul><ul><li>Review their profiles, contact them if there's a fit! </li></ul>
  17. 17. Viewing Profiles <ul><li>Click on a person's name to view </li></ul><ul><li>Click on </li></ul><ul><li>Send Inmail </li></ul><ul><li>Get Introduced </li></ul><ul><li>or </li></ul><ul><li>Add ... </li></ul><ul><li>to add them to your network </li></ul>
  18. 18. Private Profiles <ul><li>Some members choose to hide their information by unchecking the boxes in the EDIT PROFILE screen. </li></ul><ul><li>Unless there's a legal or company-wide requirement to hide your info, there's no good reason to hide your info. </li></ul>
  19. 19. Account Types <ul><li>The paid-for accounts allow you to do more of what the free accounts do: </li></ul><ul><li>Send more InMails </li></ul><ul><li>See more search results </li></ul><ul><li>etc. </li></ul><ul><li>Good for recruiters, HR professionals. </li></ul>
  20. 20. Company Search <ul><li>Lets you research companies – big and small. </li></ul><ul><li>Shows you </li></ul><ul><li>- Subsidiaries </li></ul><ul><li>- Locations </li></ul><ul><li>Employees: </li></ul><ul><li>- Where they come from </li></ul><ul><li>- Where they leave for </li></ul><ul><li>- Who they connect with </li></ul><ul><li>People in your network affiliated to those companies </li></ul>
  21. 21. Linkedin Answer = CSO Article
  22. 22. Raj Goel, CISSP, is an Oracle and Solaris expert and he has over 22 years of experience in software development, systems, networks, communications and security for the financial, banking, insurance, health care and pharmaceutical industries. Raj is a regular speaker on HIPAA, Sarbanes-Oxley,PCI-DSS Credit Card Security, Information Security and other technology and business issues, addressing diverse audiences including technologists, policy-makers, front-line workers and corporate executives. He also works with community and professional organizations such as the InfraGard, ISC2, and, and the Association of Cancer Online Research - A nationally known expert, Raj has appeared in over 20 magazine and newspaper articles worldwide, including Entrepreneur Magazine , Business2.0 and InformationWeek , and on television including CNNfn and Geraldo At Large . [email_address] / 917-685-7731