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Social Networking Intranet


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Social Networking Intranet

  1. 1. Social Networking: The Intranet’s Killer App Bill Cava, CTO, Ektron, Inc.
  2. 2. Social Networks Web technology becomes human centered
  3. 3. The natural evolution Static files servers ~1996 Data-driven Websites ~1998 Website as Application ~2000 Website as Community ~2005
  4. 4. nutshell is … Social networking is not a fad, its growing exponentially, but …
  5. 5. … hands? Do you feel that social networks improve your ability to get work done more efficiently?
  6. 6. So if I am a _______ Marketing person -- can it help me to produce consistent messaging?
  7. 7. 30 years go
  8. 8. 10 years ago
  9. 9. today
  10. 10. three ways to find information
  11. 11. Screen shot of menus
  12. 12. Let employees discover information using their social connections
  13. 13. What purpose do intranets serve? quot;An intranet is a corporate network that uses web servers and browsers to provide company information such as benefits plans, etc. to corporate employees in an easily accessible fashion.quot; - att
  14. 14. organizations want the intranet to be… • a portal for finding company information • a directory of employee phone numbers • educating employees on company policies • connecting offices together regardless of geographic location • building your organizations brand internally • defining and articulating corporate culture • improving communications • improving morale
  15. 15. big gap between the wants and the haves
  16. 16. Why intranets fail Intranets fail when companies fail to understand it is the users, not the company or the policies, who determine the intranets success.
  17. 17. Drive traffic to your … intranet?
  18. 18. How to make an intranet succeed? Employees need to have a personal stake in the intranet and feel that it is an integral part of their work day
  19. 19. The Intranet as the organization’s community hub Forums for discussion, polls for voting, photos for entertainment, blogs for educating
  20. 20. Why is Social Networking the intranet’s “Killer App” ? You give employees something that they can’t live with without in their day to day job
  21. 21. Keep in touch! thank you! Bill Cava