Personal	
  Brand	
  Building	
  in	
  Social	
  Media	
  
Radha Giri
CEO, Midas Touch Consultants	
  
Using	
  Social	
  ...
Personal	
  Brand	
  Building	
  in	
  Social	
  Media	
  
@Radhagiri	
  
•  Master	
  in	
  Computer	
  Management	
  
• ...
Personal	
  Brand	
  Building	
  in	
  Social	
  Media	
  
•  What	
  is	
  Personal	
  Brand	
  
•  Why	
  it	
  is	
  im...
Personal	
  Brand	
  Building	
  in	
  Social	
  Media	
  
Personal	
  Brand	
  Building	
  in	
  Social	
  Media	
  
CreaGng	
  a	
  right	
  kind	
  of	
  
emoGonal	
  response	
 ...
Personal	
  Brand	
  Building	
  in	
  Social	
  Media	
  
Does	
  it	
  ma;er?	
  
Personal	
  Brand	
  Building	
  in	
  Social	
  Media	
  
Why?	
  
Personal	
  Brand	
  Building	
  in	
  Social	
  Media	
  
•  CEO	
  &	
  Co-­‐founder	
  Games2win	
  
•  First	
  10	
  ...
Personal	
  Brand	
  Building	
  in	
  Social	
  Media	
  
•  CTO	
  &	
  Co-­‐Founder	
  –	
  HubSpot	
  
•  Popular	
  s...
Personal	
  Brand	
  Building	
  in	
  Social	
  Media	
  
Personally	
  Speaking	
  
•  Grew	
  my	
  professional	
  
ne...
Personal	
  Brand	
  Building	
  in	
  Social	
  Media	
  
YOUR	
  Brand	
  
Personal	
  Brand	
  Building	
  in	
  Social	
  Media	
  
Define	
  
-­‐  Personality	
  
-­‐  Goals	
  and	
  objecGves	
...
Personal	
  Brand	
  Building	
  in	
  Social	
  Media	
  
GeGng	
  Started	
  
You	
   may	
   not	
   be	
   able	
   to...
Personal	
  Brand	
  Building	
  in	
  Social	
  Media	
  
Claim	
  Your	
  IdenJty	
  
h_p://www.usernamecheck.com/	
  
Personal	
  Brand	
  Building	
  in	
  Social	
  Media	
  
Let’s	
  look	
  at	
  the	
  tools	
  
Personal	
  Brand	
  Building	
  in	
  Social	
  Media	
  
LinkedIn:	
  Grow	
  your	
  Network	
  
Requests	
  from	
  
I...
Personal	
  Brand	
  Building	
  in	
  Social	
  Media	
  
LinkedIn:	
  ConnecJons	
  
•  Make	
  first	
  good	
  
impress...
Personal	
  Brand	
  Building	
  in	
  Social	
  Media	
  
LinkedIn:	
  Company	
  Pages	
  
•  Be	
  updated	
  about	
  ...
Personal	
  Brand	
  Building	
  in	
  Social	
  Media	
  
LinkedIn:	
  Groups	
  
Join	
  Groups	
  
•  ParGcipate	
  &	
...
Personal	
  Brand	
  Building	
  in	
  Social	
  Media	
  
LinkedIn:	
  Status	
  Updates	
  
•  Be	
  in	
  front	
  of	
...
Personal	
  Brand	
  Building	
  in	
  Social	
  Media	
  
Let’s	
  look	
  at	
  the	
  tools	
  
Personal	
  Brand	
  Building	
  in	
  Social	
  Media	
  
Twi;er	
  Uses	
  	
  
Personal	
  Brand	
  Building	
  in	
  Social	
  Media	
  
Have	
  a	
  Personality	
  
Personal	
  Brand	
  Building	
  in	
  Social	
  Media	
  
Twi;er:	
  Complete	
  Profile	
  
Your	
  chance	
  to	
  
crea...
Personal	
  Brand	
  Building	
  in	
  Social	
  Media	
  
Twi;er:	
  Create	
  Your	
  Mark	
  	
  
Power	
  of	
  Social...
Personal	
  Brand	
  Building	
  in	
  Social	
  Media	
  
Twi;er:	
  Create	
  Your	
  Mark	
  	
  
Power	
  of	
  Social...
Personal	
  Brand	
  Building	
  in	
  Social	
  Media	
  
Twi;er:	
  Power	
  of	
  Lists	
  
•  Follow	
  lists	
  for	
...
Personal	
  Brand	
  Building	
  in	
  Social	
  Media	
  
Twi;er:	
  Be	
  cauJous	
  	
  
What	
  happens	
  on	
  
Twi_...
Personal	
  Brand	
  Building	
  in	
  Social	
  Media	
  
Let’s	
  look	
  at	
  the	
  tools	
  
Personal	
  Brand	
  Building	
  in	
  Social	
  Media	
  
What	
  not	
  to	
  do	
  
Have	
  solid	
  
connecGon	
  betw...
Personal	
  Brand	
  Building	
  in	
  Social	
  Media	
  
Let’s	
  look	
  at	
  the	
  tools	
  
Personal	
  Brand	
  Building	
  in	
  Social	
  Media	
  
Personal	
  tone	
  to	
  the	
  blog	
  	
  
Rashmi	
  Sinha	
...
Personal	
  Brand	
  Building	
  in	
  Social	
  Media	
  
Blogging:	
  Get	
  Started	
  
•  Easy	
  to	
  setup	
  
•  D...
Personal	
  Brand	
  Building	
  in	
  Social	
  Media	
  
Blogging:	
  Blog	
  Posts	
  
•  Keep	
  posts	
  short	
  –	
...
Personal	
  Brand	
  Building	
  in	
  Social	
  Media	
  
Blogging:	
  PromoJon	
  
•  Cross	
  promote	
  	
  
•  Commen...
Personal	
  Brand	
  Building	
  in	
  Social	
  Media	
  
Blog:	
  In	
  Summary	
  
-­‐  Get	
  started	
  
-­‐  Be	
  c...
Personal	
  Brand	
  Building	
  in	
  Social	
  Media	
  
Measuring	
  Social	
  Capital	
  
Followers,	
  RTs,	
  
MenGo...
Personal	
  Brand	
  Building	
  in	
  Social	
  Media	
  
What	
  if	
  I	
  goof	
  up?	
  
•  Accept	
  
•  Apologise	
...
Personal	
  Brand	
  Building	
  in	
  Social	
  Media	
  
Start today!
Social	
  media	
  is	
  growing.	
  
You	
  will	...
Personal	
  Brand	
  Building	
  in	
  Social	
  Media	
  
Thank	
  You!	
  
Radha.giri@i-­‐midastouch.com	
  
@radhagiri	...
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Using Social Media for Personal Brand Building by Radha Giri (for working professionals)

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Radha Giri, CEO of Midas Touch consultants talks about how you can use social media for personal brand building at the "Power Of Social Collaboration" event held at Pune on September 7th, 2013 at Persistent Systems.

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Using Social Media for Personal Brand Building by Radha Giri (for working professionals)

  1. 1. Personal  Brand  Building  in  Social  Media   Radha Giri CEO, Midas Touch Consultants   Using  Social  Media  for   Personal  Brand  Building  
  2. 2. Personal  Brand  Building  in  Social  Media   @Radhagiri   •  Master  in  Computer  Management   •  Lawyer  (By  training)   •  So>ware  Product  Management     •  Digital  Marketer       •  Start-­‐up     •  Social  Media  Enthusiast   •  Blogger    
  3. 3. Personal  Brand  Building  in  Social  Media   •  What  is  Personal  Brand   •  Why  it  is  important?   •  How  to  start  building  a  brand   •  PracGcal  Gps  on  using  Popular   Social  PlaHorms   Next  30  Minutes  
  4. 4. Personal  Brand  Building  in  Social  Media  
  5. 5. Personal  Brand  Building  in  Social  Media   CreaGng  a  right  kind  of   emoGonal  response  when   people  hear  your  name,  see   you  online  or  meet  in  person.  
  6. 6. Personal  Brand  Building  in  Social  Media   Does  it  ma;er?  
  7. 7. Personal  Brand  Building  in  Social  Media   Why?  
  8. 8. Personal  Brand  Building  in  Social  Media   •  CEO  &  Co-­‐founder  Games2win   •  First  10  years  as  Socks   Entrepreneur   •  Sold  previous  company  to  Walt   Disney   •  GeTng  known  as  Alok   ‘Robinhood’  Kejriwal   Personal  Branding   Alok  Kejriwal  
  9. 9. Personal  Brand  Building  in  Social  Media   •  CTO  &  Co-­‐Founder  –  HubSpot   •  Popular  startup  blog  with   350,000+  members   •  AcGve  on  Twi_er  @dharmesh   •  AcGve  LinkedIn  Group     •  Speaker  at  mulGple  conferences   Personal  Branding   Dharmesh  Shah  
  10. 10. Personal  Brand  Building  in  Social  Media   Personally  Speaking   •  Grew  my  professional   network   •  Helped  in  associaGng  with   right  business  partners     •  Generated  valuable   business  feedback  &  ideas     •  Allowed  me  to  conduct   business  easier   •  Created  blogging,  speaking   opportuniGes    
  11. 11. Personal  Brand  Building  in  Social  Media   YOUR  Brand  
  12. 12. Personal  Brand  Building  in  Social  Media   Define   -­‐  Personality   -­‐  Goals  and  objecGves  –  what  do  you  want   to  achieve     -­‐  What  do  you  want  to  talk  about!     -­‐  Tone  
  13. 13. Personal  Brand  Building  in  Social  Media   GeGng  Started   You   may   not   be   able   to   remove   what   you   don’t   want.  BUT,  you  can  certainly  add  more  of  what  you   want.    
  14. 14. Personal  Brand  Building  in  Social  Media   Claim  Your  IdenJty   h_p://www.usernamecheck.com/  
  15. 15. Personal  Brand  Building  in  Social  Media   Let’s  look  at  the  tools  
  16. 16. Personal  Brand  Building  in  Social  Media   LinkedIn:  Grow  your  Network   Requests  from   Incomplete   profile  are   typically  not   accepted    
  17. 17. Personal  Brand  Building  in  Social  Media   LinkedIn:  ConnecJons   •  Make  first  good   impression   •  Personalise     •  Seek  advice,  feedback   •  Don’t  go  aRer   recommendaJons  &   endorsements     •  Grow  your  network   •  Don’t  Spam!  
  18. 18. Personal  Brand  Building  in  Social  Media   LinkedIn:  Company  Pages   •  Be  updated  about   latest  news,   products/  services,   vacancies   •  Be  be_er  prepared   for  Interviews   •  CompeGGon  watch,   latest  updates   Follow  companies  
  19. 19. Personal  Brand  Building  in  Social  Media   LinkedIn:  Groups   Join  Groups   •  ParGcipate  &   showcase  knowledge   •  Share  appropriate   links/  arGcles     •  Connect  with   contributors   •  Refrain  from  self   promoGon  
  20. 20. Personal  Brand  Building  in  Social  Media   LinkedIn:  Status  Updates   •  Be  in  front  of   your  connecGons     •  Like  &  Comment   –  increase   virality  and   exposure    
  21. 21. Personal  Brand  Building  in  Social  Media   Let’s  look  at  the  tools  
  22. 22. Personal  Brand  Building  in  Social  Media   Twi;er  Uses    
  23. 23. Personal  Brand  Building  in  Social  Media   Have  a  Personality  
  24. 24. Personal  Brand  Building  in  Social  Media   Twi;er:  Complete  Profile   Your  chance  to   create  a  voice   for  yourself  &   create  your   personality    
  25. 25. Personal  Brand  Building  in  Social  Media   Twi;er:  Create  Your  Mark     Power  of  Social   Media  
  26. 26. Personal  Brand  Building  in  Social  Media   Twi;er:  Create  Your  Mark     Power  of  Social   Media  
  27. 27. Personal  Brand  Building  in  Social  Media   Twi;er:  Power  of  Lists   •  Follow  lists  for  targeted   updates   •  Get  most  in  less  Gme     •  Create  lists,  add  people   –  get  noGced     •  Connect  with   influencers/  like-­‐minded   people      
  28. 28. Personal  Brand  Building  in  Social  Media   Twi;er:  Be  cauJous     What  happens  on   Twi_er,  stays  on   Internet  –  it  becomes   part  of  your   personality     22-­‐year  old  Connor  Riley  lost   her  job  
  29. 29. Personal  Brand  Building  in  Social  Media   Let’s  look  at  the  tools  
  30. 30. Personal  Brand  Building  in  Social  Media   What  not  to  do   Have  solid   connecGon  between   your  offline  &  online   persona  
  31. 31. Personal  Brand  Building  in  Social  Media   Let’s  look  at  the  tools  
  32. 32. Personal  Brand  Building  in  Social  Media   Personal  tone  to  the  blog     Rashmi  Sinha   CEO,  SlideShare   Consistent  personal   image  -­‐depicGng   interests,  likings  
  33. 33. Personal  Brand  Building  in  Social  Media   Blogging:  Get  Started   •  Easy  to  setup   •  Decide  your  tone  and   types  of  posts     •  Content  is  king     •  Share  your  knowledge  &   passion     •  Start  wriGng  
  34. 34. Personal  Brand  Building  in  Social  Media   Blogging:  Blog  Posts   •  Keep  posts  short  –   400/500  words   •  Use  pictures     •  Keep  scope  for   commenGng     •  Acknowledge  comments     •  Respond      
  35. 35. Personal  Brand  Building  in  Social  Media   Blogging:  PromoJon   •  Cross  promote     •  Comment  on  other  blogs   •  ParGcipate  in  discussions     •  Share  links  of  your   relevant  blogs  as   comments  &  as  feedback     •  Be  acGve  on  LinkedIn  
  36. 36. Personal  Brand  Building  in  Social  Media   Blog:  In  Summary   -­‐  Get  started   -­‐  Be  consistent     -­‐  Pay  a_enGon  to  grammar  and  language     -­‐  Use  pictures     -­‐  Keep  posts  short     -­‐  Respond  to  comments,  thank  followers,   acknowledge  feedback    
  37. 37. Personal  Brand  Building  in  Social  Media   Measuring  Social  Capital   Followers,  RTs,   MenGons,  ConnecGons,   Referrals,  Comments,   Blog  visits,  Klout  Score,   LinkedIn  Profile  Views…..    
  38. 38. Personal  Brand  Building  in  Social  Media   What  if  I  goof  up?   •  Accept   •  Apologise   •  Try  to  make  it  good     •  Move  on    
  39. 39. Personal  Brand  Building  in  Social  Media   Start today! Social  media  is  growing.   You  will  only  benefit   from  being  ahead  of  the   curve.    
  40. 40. Personal  Brand  Building  in  Social  Media   Thank  You!   Radha.giri@i-­‐midastouch.com   @radhagiri  

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