1. Presented By
141221-Koduri Divya
141231-Posa Sahithi
141242- Siddhartha V Malempati
141247-Thummala Diwakar
141248-Uppula Sreekar Raj

2. Contents
• Introduction
• Cross cultural Issues
• Growing need for Cross Cultural Management
• Goals
• Cross Cultural Management role in business
• Hospitality and Tourism department
• Conclusion

3. Introduction
• Culture: The values and behaviors that contribute to the unique
social and psychological environment of an organization.
• Cross Cultural : it is defined as the interaction of differing cultures,
or a comparison.
• Cross Cultural Management: Cross-culture management occurs
when a manager manages someone from a different culture than her
own.

4. Cross Cultural Issues
As the world becomes increasingly interconnected,
different cultures and their particular values come
into closer contact. The cross cultural issues are:
• Gender
• Work
• Age
• Language

5. Growing Need for CCM
• Cross-cultural management need is growing.
• This growing has several obvious causes:

Globalization

Migration

6. CCM Goals
Cross Cultural Management seeks to
• understand how national cultures affect management practices
• identify the similarities and differences across cultures in various
management practices and organizational contexts
• increase effectiveness in global management

7. Cross Cultural Management role in business
• CCM is applied in enterprises for solving problems rising between members of
organization.
• CCM is a new type of management factoring in and tackling cultural
differences between staff in management.

8. The main problems or, in other words, cross-cultural problems of multicultural
enterprises are
• Standards
• Practice
• Ethics
• Laws
• Culture
• Customs
• Management system
• Socioeconomic system

9. Managing Cross Cultural diversity problems
in hospitality and tourism industry
Opportunities and Benefits of Cultural Diversity:
• Valuable Innovation
• Increasing Competitiveness
• Building images

10. Managing Cross Cultural diversity problems in
hospitality and tourism industry
Practical Recommendations of Managing Cultural
Diversity
• Adopt an Employee Relationship Management
System:
• Initiate a Diversity Management Training Program
• Overcome the Stereotypes:
• Increase Fairness: