Re-imagining life at night with doingtonight

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Download doingtonight from the iTunes App Store: http://doingtonight.com/getapp

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  • reimaging lead generation\nmaking plans\n\n
  • reimaging lead generation\nmaking plans\n\n
  • Aggregate perspective. Uncalendared events.\n
  • Arrive early to avoid long lines!\nImperfect info\n
  • reimaging lead generation\nmaking plans\n\n
  • \n
  • Mary Meeker talks about this one.\nYou used to earn a reputation for doing a lot of the same thing.\nNow you earn a reputation by doing a lot of a lot of things\n
  • Mary Meeker talks about this one.\nYou used to earn a reputation for doing a lot of the same thing.\nNow you earn a reputation by doing a lot of a lot of things\n
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  • Re-imagining life at night with doingtonight

    1. 1. Re-imagining life at night.
    2. 2. Re-imagining the social graphThen... Now...One identity all day Different identity at night
    3. 3. Re-imagining sharingThen... Now...Stream of consciousness Stream with a single purpose
    4. 4. Re-imagining making plansThen... Now...Call + Text + Email + Chat + Ask + Share + Browse +Tweet + Post on FB = Discuss + Check in =disaggregate (many apps) aggregate (one app)
    5. 5. Re-imagining event informationThen... Now... Directly from the source / Social / Crowd sourced / Misleading / Deal driven / Stale CurrentNote: These women neither attend the event, nor do the promoters actually know them.
    6. 6. Re-imagining the network effectThen... Now...Offline network effect /Street Online network effect / Virtuallevel competition / Opaque competition / Transparent
    7. 7. Re-imagining promotingThen... Now...Mass-market advertising / Direct / Social / Real-timeImpersonal / Lengthy campaign Disclaimer: aplusk has not yet used or invested in doingtonight. But we are certainly open to either.
    8. 8. Re-imagining reputationThen... Now...Jack of all trades, master of Jack of one trade (plans) / Realnone / Artificial reputation / reputation / Online reputationLittle offline effect reflects offline influence
    9. 9. Re-imagining frequency and scaleThen... Now...Larger / Long form / Smaller / Short form /Calendared / Infrequent Uncalendared / Frequent

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