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ReTHINK SYMPOSIUM :Iconoclasts: Creating Great Minds that think different                                                 ...
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GetzInspired           7
“To see things differently than other people, the most effective solution is to bombard the brainwith things it has never ...
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Fear is the biggest hurdle to become iconoclast.            Fear relates primarily to survival. So any situation that thre...
intelligence does not equal better thinking             Heres a fundamental question that we rarely try to answer: Are int...
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Kroc’s innovation came in the marketing realm. In the late 1960s, he startedmarketing children by creating the character o...
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By definition, if you’re doing something differently, you’re doing something outside of"The primary cause of unhappiness i...
Where do new ideas actually come from?                                         28
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The human brain comes to like that with which it is familiar. And it is this sort offamiliarity that the successful iconoc...
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When Gutenberg was asked how he arrived atthe invention of the printing press, heconfessed it was as simple as seeing a ne...
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Imagine weird combinations                             54
Your combination                   " Live out of your imagination,                   not your history."                   ...
Imagine weird combinations                             56
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The need for new way of thinking              To this day, Western culture depends on this type of thinking. In family arg...
The need for new way of thinkingPlato (c. 427-348 B.C.)              Plato is generally held to be the father of Western p...
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Whenever you want to reject an idea. Think twice and remember below statements                                            ...
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Edison had a simple way of conducting interviews. Hed invite prospective employees to joinhim for soup in the company cafe...
The need for new way of thinkingAristotle (384-322 B.C.)               Aristotle was the pupil of Plato and the tutor of A...
THE OUTCOME OF THE GANG OF THREE                                   65
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The need to be right all the time is the biggest bar to new ideas. It isbetter to have enough ideas for some of them to be...
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Re_THINK Spark

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"Control is not leadership; management is not leadership; leadership is leadership. If you seek to lead, invest at least 50% of your time in leading yourself—your own purpose, ethics, principles, motivation, conduct. Invest at least 20% leading those with authority over you and 15% leading your peers."

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Re_THINK Spark

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  3. 3. ReTHINK SYMPOSIUM :Iconoclasts: Creating Great Minds that think different 3
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  7. 7. GetzInspired 7
  8. 8. “To see things differently than other people, the most effective solution is to bombard the brainwith things it has never encountered before. Novelty releases the perceptual process from theshackles of past experience and forces the brain to make new judgments. 8
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  10. 10. Fear is the biggest hurdle to become iconoclast. Fear relates primarily to survival. So any situation that threatens survival activates the fearsystem and puts the body in motion to do something and that something tends to be – retreat. The fear system has evolved over millions of years to essentially protect animals frompredators in situations in which they would be eaten or killed. When an animal’s fear system isactivated, and that includes humans, it provokes a retreat. It is very rare, if not impossible, when thefear system is active, to promote the opposite of retreat, which would be exploration. These arefundamental principles of evolution. Why do we have a fear system in the first place? What are the predominant fears thatanimals have? It comes down to survival. If you think about it, the few things an animal has to do areto survive and reproduce. Fear relates primarily to survival. So any situation that threatens survivalactivates the fear system and puts the body in motion to do something and that something tends to be– retreat. That makes a lot of sense for animals, and it probably made sense for our ancestors100,000 years ago, but in situations today, there are not very many circumstances where our verysurvival is threatened in such an imminent way. Nevertheless, we have brains that still respond thesame way to activate that fear system, which is still very sensitive and tends to provoke the samereaction. 10
  11. 11. intelligence does not equal better thinking Heres a fundamental question that we rarely try to answer: Are intelligent peoplecapable of better thinking?‘ The assumed answer is yes, because that is part of our definition of intelligence. Anintelligent person is someone who seems more capable of thinking than other people. Yet withEdward De Bono (founder for lateral thinking technique)experience across a very wide range ofpeople, the obvious answer is not true. Certainly intelligence, understanding and analysis do seem to go together. Yetsomebody may be very good at analysis but poor at design thinking or operational thinking –the type of thinking involved in making things happen. With design you put things together to deliver a desired value. Excellence atanalysis does not mean excellence in design. Some countries teach philosophy as part of theschool curriculum. The intention is very good because the plan is to teach thinking. Butphilosophy teaches analysis; it does not teach design thinking. Then there is information. Intelligent people understand and absorb informationmore readily. So they tend to have more information to play with. Often the right informationacts as a substitute for thinking. 11
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  13. 13. Kroc’s innovation came in the marketing realm. In the late 1960s, he startedmarketing children by creating the character of Ronald McDonald. That was a stroke of genius interms of a social understanding of the customer. Until that point, no one had marketed tochildren because the conventional wisdom was, ‘Why bother? They don’t have any money’. Inessence, Kroc’s response was, ‘That may be true, but their parents do’. He created a connectionto that particular audience through a clown, and he correctly predicted that by getting the kidsto want to go to a restaurant, they would convince their parents to take them there. His insightinvolved social intelligence and how to connect to people in a completely novel way.Like other investors who bill themselves as ‘contrarians’, David Dreman (founder and CEO ofDreman Value Management) has built his portfolio – and indeed his reputation – on the idea ofgoing against popular opinion on Wall Street. This is an extremely difficult thing to do, becausepeople on Wall Street are subject to strong social forces, and tend toward conformity andchasing fads. Look at the mess the markets are in right now: it’s the result of herd behaviour, andof the belief that certain investments are good because everyone else is pursuing them.Dreman’s example is significant because he has been able to fight the urge to do what everyother investor is doing, and instead, to invest in things that are out of favour. This is one ofWarren Buffett’s strengths as well. 13
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  27. 27. By definition, if you’re doing something differently, you’re doing something outside of"The primary cause of unhappiness is never the situation, what everyone else does, and that is a situation we are all made to fear and avoid.but your thoughts about iconoclasts overcome involves social skills, and again, these The third barrier that it." come into play because our brains are built for social environments. If you conquer the first two impediments– perception and fear – and actually arrive at an idea that is truly novel, you are thenEckhart Tolle faced with the task of finding ways to convince other people of its merits. Persuading others requires a fair deal of social intelligence, since most people will react with aversion to anything that is different. 27
  28. 28. Where do new ideas actually come from? 28
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  44. 44. The human brain comes to like that with which it is familiar. And it is this sort offamiliarity that the successful iconoclast must strive for. Rightly or wrongly, people put their moneyinto things that they are familiar with. The brain is lazy. It changes only when it has to. And the conditions that consistentlyforce the brain to rewire itself are when it confronts something novel. Novelty equals learning,and learning means physical rewiring of the brain. How can you think differently, better and deeper, and create a better future for yourself, your business, and the world? Ideas are the new currency of success The world is changing at a phenomenal pace. Seismic shifts are transforming your markets -often invisible, but with immense implications. New technologies, economics, fashion and culture have transformed people’s expectations and dreams. Survival and success requires you to explore places no business has gone before, to be more curious and creative -to see things differently, and think different things. 44
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  49. 49. When Gutenberg was asked how he arrived atthe invention of the printing press, heconfessed it was as simple as seeing a newconnection between two existing products:the wine press and the coin punch. 49
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  54. 54. Imagine weird combinations 54
  55. 55. Your combination " Live out of your imagination, not your history." Stephen Covey 55
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  58. 58. The need for new way of thinking To this day, Western culture depends on this type of thinking. In family arguments,in business discussions, in the law courts, and in governing assemblies, we use the thinkingsystem of the Greeks, based on argument and critical thinking.THE GANG OF THREESocrates (469-399 B.C.)Socrates was trained as a "sophist." Sophists were people who played with words and showedhow careful choice of words could lead you to almost any conclusion you wanted. Socrates wasinterested in challenging peoples thinking and, indeed, getting them to think at all instead ofjust taking things for granted. He wanted people to examine what they meant when they saidsomething. He was not concerned with building things up or making things happen.From Socrates we get the great emphasis on argument and critical thinking. Socrates chose tomake argument the main thinking tool. Within argument, there was to be critical thinking: Whydo you say that? What do you mean by that? 58
  59. 59. The need for new way of thinkingPlato (c. 427-348 B.C.) Plato is generally held to be the father of Western philosophy. He is best-known forhis famous analogy of the cave. Suppose someone is bound up so that the person cannot turnaround but can only look at the back wall of the cave. There is a fire at the mouth of thecave. If someone comes into the cave, then the bound person cannot see the newcomer directlybut can only see the shadow cast by the fire on the back wall of the cave. So as we go throughlife, we cannot see truth and reality but only "shadows" of these. If we try hard enough andlisten to philosophers, then perhaps we can get a glimpse of the truth. From Plato we get thenotion that there is the "truth" somewhere but that we have to search for it to find it. The way tosearch for the truth is to use critical thinking to attack what is untrue. 59
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  61. 61. Whenever you want to reject an idea. Think twice and remember below statements 61
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  63. 63. Edison had a simple way of conducting interviews. Hed invite prospective employees to joinhim for soup in the company cafeteria. If they salted their soup before tasting it, the interview was over.But why?Edison could not afford to surround himself with people ruled by faulty assumptions.Of all the roadblocks of being and iconoclast and for innovation, assumptions are the worst. THEY STOPUS BEFORE WE EVEN START Einstein was asked what the difference between him and average person. He said : “ If you asked the average person to find a needle in haystack, the person would stop when he or she found the needle. Me, on the other hand, would tear through the entire haystack for all possible needles” 63
  64. 64. The need for new way of thinkingAristotle (384-322 B.C.) Aristotle was the pupil of Plato and the tutor of Alexander the Great. Aristotle was avery practical person. He developed the notion of "categories," which are really definitions. Soyou might have a definition of a "chair" or a "table." When you come across a piece offurniture, you have to judge whether that piece of furniture fits the definition of a chair. Ifit does fit, you say it is a chair. The object cannot both be a chair and not be a chair at thesame time. That would be a "contradiction." On the basis of his categories and theavoidance of contradiction, Aristotle developed the sort of logic we still use today (basedlargely on "is" and "is not"). From Aristotle we get a type of logic based on identity andnon-identity, on inclusion and exclusion. 64
  65. 65. THE OUTCOME OF THE GANG OF THREE 65
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  74. 74. The need to be right all the time is the biggest bar to new ideas. It isbetter to have enough ideas for some of them to be wrong than to bealways right by having no ideas at all. " 74
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