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Economic Development And The Rural Market


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Economic Development And The Rural Market

  1. 1. ECONOMIC REFORMS IN INDIA – A BOON OR A CURSE <ul><li>PRESENTED BY – </li></ul><ul><li>TEAM – 5 </li></ul><ul><li>IB/06/006 </li></ul>
  2. 2. Introduction <ul><li>In a lay man sense, Economic Reforms refers to the marked changes made in the economy, in terms of GDP growth rate, industrial reforms, population, per capita income, literacy rate, poverty level etc. </li></ul>
  3. 3. ECONOMIC DEVELOPMENT AND THE RURAL MARKET <ul><li>About 67% of rural market </li></ul><ul><li>Handful of industries </li></ul><ul><li>No gain to the villagers and common man from the development of industrial sector </li></ul><ul><li>LPG worsening the condition </li></ul>
  4. 4. Economic Reforms <ul><li>Adopting strategies from foreign marketers </li></ul><ul><li>Developing rural market </li></ul><ul><li>Marketing products using a different strategy </li></ul><ul><li>More focus on home country </li></ul>
  5. 5. Instances <ul><li>Nokia cell phones available at low cost – Reliance providing low budget connections </li></ul><ul><li>Moving internet cafes at villages </li></ul><ul><li>Ponds and Fair and Lovely marketing in the rural areas in festivals like Kumbh Mela </li></ul>
  6. 6. <ul><li>FDI is increasing as economic reforms in India is putting an impetus in foreign investors to invest in India, which in turn has increased the level of employment and also the level of literacy. </li></ul>