Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

SP Jain (Singapore) Presentation - Emerging Technologies, Emerging Markets and Entrepreneurship

1,796 views

Published on

  • Be the first to comment

  • Be the first to like this

SP Jain (Singapore) Presentation - Emerging Technologies, Emerging Markets and Entrepreneurship

  1. 1. Emerging TechnologiesEmerging MarketsEntrepreneurship<br />Rajesh Jain<br />NetCore Solutions<br />Mumbai, India<br />www.emergic.org<br />
  2. 2. Think of India as a Microcosm of Emerging Markets<br />PC and Internet Numbers<br />PCs: 30 million (growing 8+ million / year)<br />Equally split between Homes, SMBs, Large Enterprises+Govt<br />Internet: 60 million (growing 15+ million/year)<br />8 million broadband (256 Kbps) connections<br />50% access from cybercafes<br />Ads: Rs 700 cr (3% of media spend)<br />Transactions: Tickets, Trades, Matrimony<br />Mobile Numbers<br />Red Market<br />100 million users (+10 mn/year)<br />ARPU of $10<br />Non-Voice ARPU of $1.50<br />Mix of Enterprise and Youth<br />Blue Market<br />300 million users (+75 mn/year)<br />ARPU of $2<br />Non-Voice ARPU of $0.05<br />Mix of Urban and Rural<br />SMS Use: 50-60% of base (200+ million)<br />WAP Use: 4-5% of base (15-20 million)<br />2<br />
  3. 3. The Internet-Mobile combo can open up big new Opportunities in Emerging Markets<br />Online Education<br />Mirror World<br />Solve Monetisation Problem for Internet Portals<br />Digital Services Operator<br />Mobile Social Networking<br />Mobile-PC Continuum<br />3<br />
  4. 4. 1. Education: Rs 100 per month, One Hour daily, Learn-to-Learn<br />How can we do it?<br />4<br />
  5. 5. 2. Mirror World: A Virtual Replica of the Real World along Multiple Dimensions<br />Start with maps<br />Add a layer of establishments (buildings, schools, retail outlets, roads, etc.)<br />Overlay this with the voter databases with names of people, their addresses, gender and age<br />Add actual voting numbers<br />Integrate socio-demographic and development data that is available from census, various government sites (and collated by independent companies)<br />Buy contacts lists of people with information of their digital identity (email IDs, mobile numbers)<br />Continuously update database based on user interactions, thus enhancing people profiles<br />5<br />
  6. 6. 3. Interacting with our Real Social Networks<br />(1) PUBLISH (to Web)<br />(2) SUBSCRIBE<br />Globally unique digital identity<br />(3) VIEW and DISCOVERY<br />(4) PUSH DELIVERY<br />6<br />
  7. 7. 4. Solve the Monetisation Problem for Internet Portals<br />The Internet Portals business is about three things:<br />Reach: the raw numbers for a basic free service (on desktop and mobile web)<br />Ads: how to monetise the free services attention via ads<br />More: how the free user can be multi-monetised either through premium products (subscriptions) or via transactions (commerce)<br />Internet Portals have mostly focused only on 1 and 2 <br />Web Ad Revenue is not good enough to cover the costs or to scale operations<br />This limits the portals capability to scale <br />The challenge is to also think about how to build 3<br />7<br />
  8. 8. 5. Digital Services Operators to create Telco-independent ecosystem<br />8<br />Diverse Services to generate Rs 50+ ARPU<br />
  9. 9. 6. A Mobile-PC Continuum with Connected Devices and Services<br /><ul><li>Network-dependent Device-Service Combo
  10. 10. End-to-End Solution
  11. 11. Analogous to Amazon Kindle and iPhone-iTunes-AppStore
  12. 12. Become a Data MVNO
  13. 13. Target top-of-pyramid consumers
  14. 14. Generate higher ARPU
  15. 15. Enriched Experienced across different Verticals
  16. 16. Computing, Reading, Education, Entertainment, Gaming
  17. 17. A Mobile-PC Continuum
  18. 18. Wireless-enabled Network Computers
  19. 19. eReaders
  20. 20. Books
  21. 21. Education
  22. 22. News
  23. 23. Tablets
  24. 24. Browsing
  25. 25. LBS Devices
  26. 26. Tracking: People, Asset, Vehicle
  27. 27. Traffic Alerts
  28. 28. Connected Gaming Consoles</li></ul>9<br />
  29. 29. Learnings of an Entrepreneur:I Wish I Knew Then<br />Watching the Cashflow<br />Keep a watch out for collections <br />Monitor aging reports of debtors<br />Thinking Multi-Monetisation<br />Try out multiple different options<br />Get quick learnings as to what works (and doesn’t)<br />Numbers Discipline (for revenues and costs)<br />Quarterly Reviews<br />Ideally, with external Board Advisors<br />10<br />
  30. 30. 5 Questions for Entrepreneurs<br />Is the Market that we are in Large enough to ensure our growth?<br />Can we ensure that the Base business continues to grow?<br />What are the Boosters that we can add through new ideas / initiatives / recruitments to incrementally grow the current business?<br />Are there Adjacent Markets that we can tap into?<br />What are the Breakthroughs / disruptive innovations that we can do that can create or amplify future growth opportunities - either in the current market or adjacent markets?<br />Think of these as 3B (Base, Boosters, Breakthroughs) +<br />2M (Market large, adjacent Markets)<br />11<br />

×