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Analysis & OutlookWorldwide Social Network Users by Geographical Region – 2014 ForecastSocial Networking has seen rapid gr...
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Worldwide Social Network Users by Geographical Region – 2014 Forecast


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Social network Users by Geographical regions.

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Worldwide Social Network Users by Geographical Region – 2014 Forecast

  1. 1. Analysis & OutlookWorldwide Social Network Users by Geographical Region – 2014 ForecastSocial Networking has seen rapid growth in the past couple of years with 1.2 billionsocial network users worldwide in 2011 and the users are forecasted to reach, 1.43billion (2012), 1.66 billion (2013) and 1.85 billion (2014) according to eMarketer.Consumer Social Networking sites like Facebook, Twitter, Google+, LinkedIn, etcmostly used by consumers as well as businesses have been seeing tremendous growthas evident in the number of users like Facebook (850 million), Twitter (465million),LinkedIn (150 million) in 2012. These social networking sites had significantlyinfluenced the lives of millions of users, how they communicate with friends andfamily, voice their opinions, collaborate and share knowledge, content and socialnetworking sites too provided the tools and platforms that are easy to use, provided anunique experience, games and applications and kept users hooked to the sites as evidentin the comScore report that online users spend 1 minute in ever 5 minutes on socialnetworking sites. According to Radicati Group report, the total number of worldwideSocial Networking accounts, including both Consumer and Enterprise accounts,expected to grow from about 2.4 billion in 2011, to about 3.9 billion in 2015. Thenumber of Social Networking users is expected to rise from 798 million users in 2011,to over 1.2 billion in 2015. (Note: users typically have more than 1 account). 854 Social Network Users b y Region (Million) 494 237 212 189 193 171 165 164 139 111 130 Asia-Pacific Latin America North America Eastern Europe Middle East & Africa Western Europe 2011 2014 Source: eMarketer "Worldwide Social Network Usage: Market Size and Growth Forecast" report.Asia Pacific is the dominant region due to the number of countries and onlinepopulation is higher. China dominates the region with close to half of the users of thetotal Asia Pacific social network users are from China. Other countries from AsiaPacific that figure in the top ten social network users list are India, Indonesia, Japan,South Korea and Australia. Latin America is the second dominant region with Brazildominating followed by Mexico and Argentina. North America is dominated by US andCanada. Eastern Europe is dominated by Russia. Western Europe is dominated byGermany, UK, France, Italy and Spain. Worldwide social network users YoY growth isexpected to slow down from 2012 as the market reaches maturity where in the YoYgrowth for 2012 will come down to 19% from 23% in 2011 and is forecasted to growby 16% in 2013 and by 11.6% in 2014. Social Networking sites like Facebook, Twitter,Google+, etc will drive the growth along with localized social networking sites inregions like Asia will also contribute to growth. Mobile devices will drive more socialnetwork users in the emerging markets as most of mobile handset makers are equippingthe mobile handsets with social networking for the customer use.Rajesh Prabhakar Analyst Bio @