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Analysis & OutlookGlobal E-Reader Market Forecast – Decline in Growth from 2015According to an IHS iSuppli Small & Medium ...
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Global E-Reader Market Forecast – Decline in Growth from 2015


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Global e-reader market and forecast

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Global E-Reader Market Forecast – Decline in Growth from 2015

  1. 1. Analysis & OutlookGlobal E-Reader Market Forecast – Decline in Growth from 2015According to an IHS iSuppli Small & Medium Displays Market Tracker report,Shipments of monochrome e-book displays hit 27.1 million in 2011(108% YoY) from13 million in 2010. Smaller, less expensive models with features like light weight andgood battery life are driving sales. Most of the players in this segment whose modelsare monochrome had started adopting the color displays with touch screens in 2011 andconsumer focused marketing strategy and availability of more digital content likefiction, non fiction and textbooks at affordable prices will drive growth in near future.IHS believes the players in the market have to look for new ways to attract newcustomers and there are growth opportunities in select vertical markets like educationwhere the purpose of the devices will be more for reading than for other functionalitieslike browsing and communication. The market will see significant growth till 2014 andwill see growth decline from 2015 with tough competition from tablets. These devicesare facing tough competition from tablets like Apple iPad that has significantfunctionality like faster browser, powerful chips for multi-media, good navigation, hugenumber of applications, etc. Dominant players in the market are Amazon Kindle,Barnes & Noble Nook, Sony Reader, Kyobo Reader, etc. IHS iSuppli: Worldwide eBook Dis play Market Forecas t (Units Mn) 42.6 40.1 37.1 36.8 27.1 13 2010 2011 2012 2013 2014 2015WitsView, a research division of TrendForce forecasted color E-Readers shipments toreach 12.3 million units in 2012 from 7.4 million units in 2011. Amazon with its low-priced Kindle Fire has strongly penetrated the market which has more than 60% marketshare in color E-Readers market and its pricing has become a benchmark for the tabletPCs. According to Gartner, E-reader sales are expected to reach 24.3 million units in2011, and the market is expected to peak in 2013 with sales of 28 million units and themarket will start to decline from then onwards due to competition from highlyfunctional media tablets. IDC predicted e-Reader shipments of 27 million units in 2011a massive rise in unit shipments when compared to 12.8 million units in 2010. Analystfirm Juniper Research forecasts that eReader shipments will reach 67 million by 2016nearly triple the 25 million devices the company expects to reach the market in 2011.According to a Report by Global Industry Analysts, Inc, World e-readers market isforecast to reach 53.87 million units by the year 2017. Renub Research expectsworldwide E-Reader unit sales will cross 50 Million and its market size will be overUS$ 6 Billion by the end of 2014. According to the latest industry analysis from thePew Internet & American Life Project, the share of adults in the United States who owntablet computers and e-readers nearly doubled from 10% to 19% between mid-December and early January.Rajesh Prabhakar Analyst Bio @