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Blogging 101 (Basics)

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I made these slides to explain blogging basics to some folks. May come handy

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Blogging 101 (Basics)

  1. 1. Rajesh Kumar www.yaxislive.com http://www.twitter.com/rajeshblue
  2. 2. Product <ul><li>A Blog is an easy to publish and easy to track web medium. </li></ul><ul><li>It is as easy as writing a mail or sending an SMS </li></ul><ul><li>The service provides for formatting and look and feel. </li></ul><ul><li>Many free blogging services, including Google Blosgpot and MSN Spaces </li></ul><ul><li>Can be tracked even without a browser </li></ul><ul><li>Can be published, even without a PC </li></ul>
  3. 4. Proliferation <ul><li>Arising out of the emotional need to share </li></ul><ul><li>Arising out of need and ease of collaboration </li></ul><ul><li>Arising out of Business Possibilities </li></ul><ul><li>Arising out of the availability of easy to use and free to download tools </li></ul><ul><li>Syndication and subscription facility </li></ul>Most existing forms of sharing on the web like a website are perceived as messy and highly formal. Blogs are also perceived as flexible.
  4. 5. Flexible <ul><li>Can be published using a browser, email or Cellphone </li></ul><ul><li>Can be accessed by browser, web aggregator and desktop aggregators </li></ul>
  5. 6. POST HOST ACCESS
  6. 7. Lets create one
  7. 8. Signup…
  8. 11. XML Based Syndication Capabilities Exploiting XML capabilities to share
  9. 12. User created secret id to publish….
  10. 13. Just a mail to the secret id would do the post…..
  11. 14. A minute later…
  12. 15. Collaborate
  13. 16. Syndication & Subscription <ul><li>Allows for XML based syndication for others to subscribe (RSS or Really Simple Syndication ) </li></ul><ul><li>Subscription can be done using ‘aggregators’. They are your one stop shop to read all you want to read. </li></ul><ul><li>‘ Aggregators’ can be web based on small client installation on your desktop which track your subscriptions.(RSS Reader or Blogslines) </li></ul>
  14. 17. Using a Web based aggregator to access
  15. 19. Blogs make a difference <ul><li>US Elections of 2004 </li></ul><ul><li>Katrina aftermath </li></ul><ul><li>Dec 26, 2004 TSUNAMI in India </li></ul>
  16. 20. Corporate blogging <ul><li>Many companies encourage blogging to encourage knowledge sharing. E.g; http://blogs.sun.com </li></ul><ul><li>Ethical, confidentiality & IP Issues involved. </li></ul><ul><li>Used as soft marketing tool, Shai Agassi is a blogger </li></ul><ul><li>“ Character blogging” – used in consumer goods markets – Example Annie’s Homegrown </li></ul>
  17. 21. Corporate Blogging <ul><li>Companies typically take upto eight weeks to get their blog up </li></ul><ul><li>Controlled Blogging – Macromedia </li></ul><ul><li>Represents openness of culture </li></ul><ul><li>Corporates had mixed results so far </li></ul><ul><li>Internal and External Blogging </li></ul><ul><li>Ready to use packages such as Wordpress / Typepad </li></ul>
  18. 22. “ Chennai ” is dynamic
  19. 23. Traffic Reporting
  20. 24. Google pays you for these ads on click basis!
  21. 26. Blog me at http://www.yaxislive.com These slides were put together in 2005 All Trademarks belong to their respective owners

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