Reinforcing the brand <ul><li>Beetel Spirit </li></ul><ul><li>A mug with ‘ The Beetel Movement’ to be given to all employees along with a letter citing the spirit of the company </li></ul><ul><li>This letter must be signed all the members of the company </li></ul>
<ul><li>Proud to be Beetel </li></ul><ul><ul><li>Everyone would be given a t-shirt with motivating message which they have to wear every Friday. </li></ul></ul><ul><ul><li>The birthday celebrations to be carried out on this Friday </li></ul></ul>
<ul><li>SMS </li></ul><ul><li>Since all employees have Airtel connections, a special service can be arranged in which every morning employees receive a message with ‘Beetel thought of the day’ signing off with ‘Proud to be Beetel’ </li></ul><ul><li>Screen Savers </li></ul><ul><li> Innovative screen savers can be designed that are youthful and exciting. Proud to be Beetel can flash across the screen. </li></ul>
Jingle: UDAAN A motivational Anthem to inspire and lead the way MVO (humming) Aey yaar mere… Kya dekh raha hai… Fade out: Kya kya kya kya…. 1st visual of a beetel employee staring at the sky – blank-faced. Jab saath mere Kya soch raha hai Fade out: Kya kya kya…. 2nd visual of man thinking. Bhad le tu udaan... Udaan udaan 3rd visual of blue sky Music starts Singer Bus jhoom, gagan ko saath choom, Aur nason mein bharle bijliyaan Aspirational visual of employees reaching out for the sky
Bus kaam haath se saath-saath Ab udne ki ho baat-baat Visual of employees hugging each other and joining hands Wo wajah hamesha saath rahe Sirf jeetne ki baat rahe Visual of beetel employees walking together, giving high-fives Yeh udne ka hi hai junoon Sirf udna chahun mein..wohooo Visual of an employee with raised hands, celebrating success Udaan… udaan… Udaan… udaan…
Aa sang hawa mein jhoom le Bhar le haathon mein wo taare.. ohooo Visual of a rainbow, birds flying Jo door hai yun toh sabke liye Par paas humaare hon saare Visual of crowd(employees) cheering Bus nazar wahin pe jami rahe Aur hausle bhi ho buland Visual of target-shooting Kuch karne ka hi hai junoon Bus udna hai yahaan…. wohoooooooo…. Visual of employees coming together Udaan… udaan…Udaaan.. udaaan… Music fades out Song ends Final Visual: All Beetel employees will come together, raising their hands. MVO: Together, let’s bring about a change – a change for the better. Together, the employees will form the Beetel Movement Logo MVO: Beetel Movement – a new beginning
Savera Song starts Yeh sawera Apni hi dhun mein gaye Jeet ka sur Jab milke saath lagayein Josh hai dil mein Manzil ko haasil karna Suraj ko hai Ab toh muththi mein bharna Ab tum badho Hum bhi badhein Na ghabrayein Har mushkil baghayein Wo kehta hai, vijay hi chahein Jab suraj ko muththi mein bharlein Music fades out….. Again, aspirational visuals of beetel employees coming together, celebrating success, reaching out for the skies, hugging each other and so on. Visuals depicting success, accomplishment and joy.