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Prof Hannah's Class Final Ppt

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Prof Hannah's Class Final Ppt

  1. 1. <ul><li>In Class Training </li></ul><ul><li>MKTG 103 Marketing Research </li></ul><ul><li>Prof Hannah Chang </li></ul><ul><li>Research Librarians </li></ul><ul><li>Joseph Kennedy </li></ul><ul><li>Rajen Munoo </li></ul>
  2. 2. Objectives <ul><li>By the end of this session, you will: </li></ul><ul><li>Be familiar with the “Knowledge Triangle” approach when doing market research </li></ul><ul><li>Know which databases to use </li></ul><ul><li>Know where to get additional assistance for your research projects </li></ul>
  3. 3. Knowledge Triangle Country and Demographic Resources Company Resources Industry Resources ? ? ? ? ? ? Where do we locate information for these 3 resource categories?
  4. 4. Knowledge Triangle Country and Demographic Resources Company Resources Industry Resources Associations Data News Research Reports Scholarly Publications Trade Publications
  5. 5. Getting Started
  6. 6. Browsing Databases by Subject
  7. 7. Marketing Data - Databases
  8. 8. Research Topic <ul><li>Potential Investor would like to bring a new chocolate brand into Singapore and has asked for market research to see if it is wise for him or her to pursue this business opportunity. </li></ul>
  9. 9. <ul><li>How Do I Use MarketLine to Find Industry Information and Reports? </li></ul>
  10. 10. Locating the Database
  11. 11. Database Description
  12. 12. Authentication
  13. 13. Q1a
  14. 14. Q1a: Finding a Category
  15. 15. Q1a: Refining by Geography
  16. 16. Q1a Refining by Country
  17. 17. Q1a Finding the Report
  18. 18. Q1b
  19. 19. Q1b
  20. 20. Q1c
  21. 21. Q1c
  22. 22. Q1c
  23. 23. Q1d
  24. 24. Q1e
  25. 25. Q1e
  26. 26. Q1e
  27. 27. Q1e
  28. 28. Q1e
  29. 29. Q1e
  30. 30. <ul><li>How Do I Find Consumer Market Information in </li></ul><ul><li>Global Market Information Database </li></ul><ul><li>[GMID]? </li></ul>
  31. 31. Locating the Database
  32. 32. Database Description
  33. 33. Logging In
  34. 34. Homepage
  35. 35. Locating a category
  36. 37. Adding a Country
  37. 38. Results Page
  38. 39. Market Sizes
  39. 40. 2a
  40. 41. Q2b
  41. 42. Adding another Country
  42. 43. Q2c
  43. 44. Q2c
  44. 45. Q2c
  45. 46. Q2d
  46. 47. Q2d
  47. 48. Q2d
  48. 49. Q2e
  49. 50. Q2e
  50. 51. <ul><li>How Do I Locate Scholarly Full Text Articles ? </li></ul>
  51. 52. Q3a: Search String
  52. 53. Authentication
  53. 54. Q3b: Results Page
  54. 55. Q3c: Marking Articles and Emailing
  55. 56. Q3c: Email Page Information
  56. 57. <ul><li>How Do I Find News Articles Relating to an Industry in Factiva? </li></ul>
  57. 68. <ul><li>How Do I Find Company “Snapshots” and “Reports” in Factiva? </li></ul>
  58. 72. Snapshot
  59. 73. Snapshot
  60. 74. Snapshot
  61. 75. Dow Jones Company Reports
  62. 76. EMIS – Demographic Information <ul><li>How Do I Find Singapore Demographic Statistics in Emerging Markets Information Service (EMIS)? </li></ul>
  63. 77. EMIS – Demographic Information
  64. 78. EMIS – Demographic Information
  65. 79. EMIS – Demographic Information
  66. 80. EMIS – Demographic Information
  67. 81. EMIS – Demographic Information Any project code from the drop down menu is fine.
  68. 82. EMIS – Demographic Information
  69. 83. EMIS – Demographic Information
  70. 84. EMIS – Demographic Information
  71. 85. EMIS – Demographic Information
  72. 86. EMIS – Demographic Information
  73. 87. EMIS – Demographic Information
  74. 88. EMIS - Singapore Year Book of Statistics
  75. 89. Government Released Statistics
  76. 90. Government Produced Demographics
  77. 91. Summary of Key Databases for Company/Industry Information
  78. 92. <ul><li>These PowerPoint slides will be made available under “Training Materials” on the Library PYXIS page </li></ul><ul><li>Information Service Centre, Level 3 </li></ul><ul><ul><li>12pm to 6pm [walk-in] </li></ul></ul><ul><li>Telephone: 6828 0355 </li></ul><ul><li>Email: [email_address] </li></ul><ul><li>Email us for a Research Consultation </li></ul>Contact Us

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