the Roots of Facebook Culture• Phillips Exeter Academy (or"Exeter") is a private boardingschool for grades 9 to 12, located inExeter, New Hampshire.• Exeter has a tight-knit boardingcommunity that lives on campus fulltime.• Students refer to themselves as"Exonians" and have a strong groupidentity rooted in a rich culture ofcustoms and tradition.
At harvard’sKnown at Harvard as thesophomore who had builtFACEMASH a "Hot Or Not" clone forHarvard.
• In the fall of 2003, Harvard seniors CameronWinklevoss, Tyler Winklevoss, and DivyaNarendra were on the lookout for a webdeveloper who could bring to life an idea : asocial network for Harvard students and alumni. HarvardConnections.com
It was during the working of this site, mark got the idea of starting Facebook. Eduardo, one of his friends at Harvard agreed to pay for his servers and invested $15,000 in the companyThe site was launched from his room in the college in the year 2004. In 2006, he launched News Feed In 2007, Zuckerberg announced a Facebook Platform that allowed programmed developers to create social applications within the website.
Facebook : the success factorsProvide pre-existing offline community with a complementary online service Huge market Studying competiting websites and providing new features The launch strategy By college student for college students Aggregation of a series of deeply penetrated micro communities
About webvan Online "credit and delivery" grocery business Headquartered in Foster City, California, USA Founded by Louis Borders, in late 1990’s Delivered products to customershomes within a 30-minute window of their choosing
San Francisco Bay Area Dallas San Diego Los Angeles Seattle Chicago Orange County Portland Atlanta Sacramento
More about webvan• Business model involved a hub-warehouse inthe center where the products would bestored, transfer stations where items would betransported by the fleet of trucks serving anapproximately 60-mile area.• Had a 24-hour online ordering system• Webvan took its first order on June 2, 1999.
bankruptcy 9th of July, 2001 Firing 2,000 workers Filed for bankruptcyNon-perishable food was donated to local food banks
webvan: the failure factors An incorrect business modelManagement’s lack of retail food experienceInaccurate prediction of demand Investment before revenueThe high cost of running an online grocery business
webvan: the failure factors Erroneous target marketingLack of demographic understanding A lack of understanding of thesociology and psychology of retailing food