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  1. 1. 09/25/12 " Teaching is an art". Rajeev Ranjan 1
  2. 2. 09/25/12 " Teaching is an art". Rajeev Ranjan 2
  3. 3. Stop, stay, listen and look at me !I am an Advertisement. I do take care of your smartness. I can impress you, I can persuade you, moreover I can stop you think positive about me, no matter who am I? Are n’t ?I have high hope that one day I will knock at your door. I am optimistic.Let see:-------------------------------------------------09/25/12 " Teaching is an art". Rajeev Ranjan 3
  4. 4. Advertising is a form of communication used to encourage or persuade an audience (viewers, readers or listeners: sometimes a specific group of people) to continue or take some new action. (http://en.wikipedia.org/wiki/Advertising)09/25/12 " Teaching is an art". Rajeev Ranjan 4
  5. 5. Objectives of an advertisement• Awareness• Knowledge• Liking• Preference• Conviction• Purchase09/25/12 " Teaching is an art". Rajeev Ranjan 5
  6. 6. Reasons for advertisement• Increasing the sales of the product/service.• Creating and maintaining a brand identity or brand image.• Communicating a change in the existing product line.• Introduction of a new product or service.• Increasing the buzz-value of the brand or the company• (Source:- http://www.buzzle.com/articles/different-types-of-advertising.html)09/25/12 " Teaching is an art". Rajeev Ranjan 6
  7. 7. Means of an advertisement• Mass Media• Newspaper• Magazines• Brochures• Television Commercial• Radio Advertisement• Coffee cup advertising• Street advertising09/25/12 " Teaching is an art". Rajeev Ranjan 7
  8. 8. Means of an advertisement• Outdoor advertisement• Direct Mail• Blog• Celebrity Branding• Websites• Pamphlets• Synagogue• Billboards, Kiosks, Trade-shows and Events09/25/12 " Teaching is an art". Rajeev Ranjan 8
  9. 9. 09/25/12 " Teaching is an art". Rajeev Ranjan 9
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  15. 15. 09/25/12 " Teaching is an art". Rajeev Ranjan 15
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  21. 21. 09/25/12 " Teaching is an art". Rajeev Ranjan 21
  22. 22. • Matrimonial Advertisement• Bful, slim, prof.qualified girl; for smart, hsome, indep boy 28/175/65 (I.I.T); MBA(ISB); Wkg in HSBC Bank in Mbai; Sal. 7 figures; Father Sr.IAS,GOI,Delhi; Pls include Bio,Hrscope,recent Photo of girl. Cont Email: xxxxx@yahoo.co.in; Box ….09/25/12 " Teaching is an art". Rajeev Ranjan 22
  23. 23. Rajeev RanjanB.Ed(English), PGDTE & Psy. CounselorEnglish and Foreign Languages University, HyderabadEmail .Id : rajeevbhuvns@gmail.com09/25/12 " Teaching is an art". Rajeev Ranjan 23
  24. 24. • http://en.wikipedia.org/wiki/Advertising• http://www.buzzle.com/articles/different-types-of-advertising.html• Bhatia (2000). Advertising in Rural India: Language, Marketing Communication, and Consumerism, 62+68• Advertising Slogans, Woodbury Soap Company, "The skin you love to touch", J. Walter Thompson Co., 1911• "Whos Buying What at Super Bowl 2007". Advertising Age. Retrieved May 10, 2010• Statt, David (1977). Understanding the Consumer - A Psychological Approach. London: Macmillan Press.• The Hindustan Times , Friday , August 10, 2012• The Times of India, Friday , August 10, 2012• The Indian Express (Classifieds) Saturday , August 11, 201209/25/12 " Teaching is an art". Rajeev Ranjan 24

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