The school’s survival will depend on its ability to maintain and capture market share by marketing both to an internal (current consumers) and an external environment (Davies and Ellison, 1997).
Proper planning, proper budgeting and proper execution of planning at right time, on right place, at right speed can produce best results in terms of a good number of new admissions in school as well as retention of existing students at school.
Marketing through various means of advertisement has a long term impact on the mind of existing and prospective parents. Visionary leader always keeps high hope and positive thinking for better result. We must reviews our strategies time to time, and must improvise marketing strategies, but never ever should feel impatient by not seeing projected outcome. We should keep working for quality school, quality teachers, quality supportive staffs, quality infrastructure and qualitative students who can contribute something great to the parent, society, nation and the cosmic universe.
The future belongs to those who believe in the beauty of their dream. (Unknown)