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Spice Jet Vs jetlite

  1. 1.
  2. 2. RESEARCH METHODOLOGYPRESENTATION<br />TOPIC<br />COMAPARISION BETWEEN SPICEJET & JETLITE.<br />Presented by<br />Kartik G-20<br />Yogita G-21<br />Mahendra G-22<br />Manoj G-23<br />Minakshi G-24<br />Mrigya G-25<br />PRESENTED TO:-<br /> M.V. KULKARNI SIR<br />
  3. 3. Spice jet vs. jetlite<br />VS<br />Presented by group-4<br />
  4. 4. Objective<br />Grasping changing consumer preferences<br />Great advertising.<br />
  5. 5. Introduction<br /> “Get more when you fly”<br />Siddhanta Sharma CEO <br />Gary Osborne CFO<br />Spice jet named its aircrafts after the name of the Spices.<br />Best low cost airlines<br />With highest customer value.<br />second low cost airline in terms of market share<br />Total revenue-16,89,44,80,000 <br />
  6. 6. Contd…<br />Total destinations -18<br />Operates 125 flights daily.<br />Least cancellation with dispatch reliability of 99.9%<br /> Started its fair from Rs.99/-<br />
  7. 7. Board members<br />NameDesignation<br />Ajay Singh Director<br />B S Kansagra Director <br />Mukkaram Jan Director <br />Tom Ronell Director<br />Atul Sharma Director<br />Kishore Gupta Director <br />RanjeetNabha Director <br />Vijay Kumar Director<br />
  8. 8. Fleet<br />Aircraft In service order<br />Boeing 737-800 14 9<br />Boeing 737-900ER 5<br />Total 19 9<br />
  9. 9. Cont…<br />It comes closure to achieve break even in Q-4 of 2009.<br />It reports a net loss of 7.8 crs. in Q-4 of F.Y. 09<br />4.4% growth in Operating Revenue from Rs. 399 crore to Rs. 417 crore<br />10.3% growth in passenger traffic from 12.38 lacs to 13.67 lacs<br />5.2 % growth in number of flights from 9,667 to 10,170 <br />39% reduction in Fuel cost per Available Seat Kilometer from Rs. 1.27 to Rs. 0.77 <br />
  10. 10. Customerprefrence<br />Rated as best overall airlines from New Delhi to Chennai.<br />Received highest satisfaction rating on key factors covering the efficiency and friendliness of the ground and in the flight service.<br />
  11. 11. Advertising strategy<br />In order to increase their brand recalls they are all set to launch there first ever television commercial.<br />They rely mostly on print media for their promotional activities.<br />
  12. 12. SpiceJet  is the winner of<br />Best low-fare airline in a survey conducted by MaRS on behalf of Hindustan Times (December 2009). <br />Employer Branding Institutes&apos; Best Employer Brand Award for our employee best practices(December 2009) Hyderabad <br />World Travel Market Award for multi-channel approach in distribution(November 2009)London <br />Smart Travel Asia&apos;s Top 10 Best Budget Airlines in Asia for two consecutive years (Aug 2008 & Sept 2009) Hong Kong <br />
  13. 13. Cont…<br />National Award (ICWAI) for excellence in Cost Management (March 2009), New Delhi <br />CIO 100 Award for IT efforts for customer satisfaction and business growth(2007, 2008 & 2009) India <br />2008 Frost & Sullivan Indian Commercial Aviation Emerging Company of the Year Award (Nov 2008) London <br />Outlook Traveler&apos;s Best Low Cost Airline (Feb 2008) India <br />TAFI - Abacus&apos;s Best Low Cost Airline (Sept 2007) Malaysia .<br />
  14. 14. Maunu von Lueders is the CEO of JetLite<br />Formely known as Air Sahara but now controlled by Jet Airways.<br />It operates 110 flights daily’<br />Total destinations -30<br />It was acquired by Jet airways in 2007<br />Positioned as value based airline.<br />It promises low cost airlines.<br />
  15. 15. Made profit of 3.90 crs on revenue of Rs.416.40 crs.<br />Advertisement<br />
  16. 16. Board Members<br />NAME DESIGNATION<br />NareshGoyal Chairman<br />Mr. Saroj K. Datta (69 ), Executive Director<br />Mr. Yash Chopra Director<br />Mr. Aman Mehta Director<br />Mr. Iftikar Director <br />M. Kadri Director<br />Mr. JavedAkhtar Director <br />Mr. Victoriano Director <br />P. Dungca Director <br />Mr. Ali Ghandour Director<br />
  17. 17. USP<br />In flight shoping program<br />Litemobile<br />
  18. 18. Products and Services <br />Boarding card delights.<br />Jet café<br />Cargo<br />1 fair pass<br />Infant care<br />Travelling with animals<br />
  19. 19. Fleet<br />Aircraft in service order order<br />Boeing 737-700 7 - <br />Boeing 737-800 8 9 <br />Bombardier CRJ-200ER 7 -<br />Total 22 9<br />
  20. 20. Awards<br />Jetlite airlines has won several domestic as well as international accolades.<br />JetLite Airlines was confronted with (PATA) the Pacific Asia Travel Association Gold Award in 2003 at Bali, Indonesia during the 52nd PATA Annual Conference. <br />JetLite also won the award for its Sixer initiative and was adjudged as the Largest Web Merchant of India times for the year 2003.<br />
  21. 21. Market Share<br />Domestic market share - 12.2%<br />Domestic market share - 07.4%<br />Total Revenues of INR 16.7 Billion (USD 328.4 Million)<br />

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