Vacation rental marketing rajan singh

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This document contains Vacation Rental, Holiday Rentals Marketing process and how I can help companies/owners find a good help in Marketing on google, facebook, twitter and get desired results.

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Vacation rental marketing rajan singh

  1. 1. Vacation Rentals Marketing: <ul><li>Proposed Services </li></ul><ul><ul><li>Search Engine Optimization </li></ul></ul><ul><ul><li>Social Media Optimization Facebook/Twitter /Buzz </li></ul></ul><ul><ul><li>E-mail Marketing campaign </li></ul></ul><ul><ul><li>Banner Ads </li></ul></ul>
  2. 2. How we do it? <ul><li>We identify the weak points/Google compliance issues in the site in our analysis </li></ul><ul><li>We do competition analysis and make a report of best practices for the site. </li></ul><ul><li>We make social media pages for the site and help in Social media marketing </li></ul><ul><li>Google analytics implementation and analysis to help making changes in the site. </li></ul><ul><li>Site submissions to all the internet/ vacation rentals directories </li></ul><ul><li>Seasonal PPC campaign to book enquiries from renters and owners. </li></ul>Some Facts & Benefits
  3. 3. How we do Vacation Rental SEO? <ul><li>We research Theme keywords important for the traffic and business growth of your site </li></ul><ul><li>We compare the keywords with best in industry and 5 other top ranking sites. </li></ul><ul><li>We use advanced and authentic Google recommended tools for Keywords Research. </li></ul><ul><li>We make meta tags from the pool of keywords and then send the management for approval </li></ul><ul><li>Content strategy is built upon these keywords and content writers are given guidelines for the same. </li></ul><ul><li>Web – Developers are given directions to tag H1, H2 tags with content topics. </li></ul><ul><li>SEO directory submissions are done for the site. </li></ul><ul><li>Link Building is started about the site. </li></ul>
  4. 4. How Social Media Optimization is done? <ul><li>We create facebook page of site and contact all the relevant customers/contacts. </li></ul><ul><li>We use potential customer engagement tools like surveys, polls, news etc </li></ul><ul><li>We create and publish interesting information about vacation/holiday Rentals for interaction with cutomers. </li></ul><ul><li>We use many channels like Buzz, linked in, twitter, to increase community for the site. </li></ul><ul><li>Customised email marketing for the client to relate to potential users, owners. </li></ul><ul><li>Forum+Newsletter+facebook posting for site. </li></ul>
  5. 5. How targeted PPC marketing campaign is run? <ul><li>Vacation Rentals world gets affected by various seasons and marketing aspect remain diferent in each season. </li></ul><ul><li>We select PPC keywords based on season, low cost factors . </li></ul><ul><li>We also manage the campaigns, create ads and report to client. </li></ul><ul><li>We also do banner adsvertisement and various other media buys for the client. </li></ul>
  6. 6. How Social Media Optimization is done? <ul><li>We create facebook page of site and contact all the relevant customers/contacts. </li></ul><ul><li>We use potential customer engagement tools like surveys, polls, news etc </li></ul><ul><li>We create and publish interesting information about vacation/holiday Rentals for interaction with cutomers. </li></ul><ul><li>We use many channels like Buzz, linked in, twitter, to increase community for the site. </li></ul><ul><li>Customised email marketing for the client to relate to potential users, owners. </li></ul><ul><li>Forum+Newsletter+facebook posting for site. </li></ul>
  7. 7. Who does it? <ul><li>This whole campaign is run under the able guidance of Rajan Singh who has experience of 6 years in vacation rentals industry. </li></ul><ul><li>In the span of 5 years I have optimized several websites . </li></ul><ul><li>Few of them are www.alwaysonvacation.com for the keywords vacation rentals </li></ul><ul><li>www.a1floridarentalvaaction.com for the keyword Florida Vacation Rentals </li></ul><ul><li>Team of dedicated SEO executives, Link builder, content writer, web designer, work for clients. </li></ul>
  8. 8. About Rajan Singh <ul><li>12 years experience in Online Marketing Industry. </li></ul><ul><li>8 years in travel industry websites </li></ul><ul><li>Have been online marketing manager for www.ebookers.com </li></ul><ul><li>Have optimized several websites for SEO /SEM and SMO </li></ul><ul><li>Have worked oin turn –key projects for clients. </li></ul><ul><li>Recruited various cost effective employees/vendors for clients in India. </li></ul>
  9. 9. Thanks You need a customized proposal for your site. Write to us at: [email_address] Skype: rajannewton

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