Social Media & Brands - by Rajaie Haddad

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What is Social Media and why is it critical for the future survival of business brands?
Introduction to Online Reputation Management.
9 ways a business could be using social media but probably isn't.

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Social Media & Brands - by Rajaie Haddad

  1. 1. @Bigullak Social Media & Brands – by Rajaie Haddad Social Media & Brands by Rajaie Haddad 2013
  2. 2. @Bigullak Social Media & Brands – by Rajaie Haddad SOCIAL MEDIA HISTORY
  3. 3. @Bigullak Social Media & Brands – by Rajaie Haddad Before the Internet, we used to gather to share our passions
  4. 4. @Bigullak Social Media & Brands – by Rajaie Haddad Early Internet included message boards and chat rooms
  5. 5. @Bigullak Social Media & Brands – by Rajaie Haddad
  6. 6. @Bigullak Social Media & Brands – by Rajaie Haddad Social Media is… Revolutionary!
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  18. 18. @Bigullak Social Media & Brands – by Rajaie Haddad
  19. 19. @Bigullak Social Media & Brands – by Rajaie Haddad Social Media is… Revolutionary!
  20. 20. @Bigullak Social Media & Brands – by Rajaie Haddad
  21. 21. @Bigullak Social Media & Brands – by Rajaie Haddad
  22. 22. @Bigullak Social Media & Brands – by Rajaie Haddad Importance of Social Media and O.R.M
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  45. 45. @Bigullak Social Media & Brands – by Rajaie Haddad Social Media platforms present a completely new opportunity to instantly deliver messages to millions of people. The impact on public relations is simply ground shaking.
  46. 46. @Bigullak Social Media & Brands – by Rajaie Haddad Traditional customer support has been viewed as a cost center, so Smart brands are starting to use Social Networks to help offload their support costs on a community of super users.
  47. 47. @Bigullak Social Media & Brands – by Rajaie Haddad Having access to tens of millions of consumers who are openly talking about their rational and emotional needs is a newly discovered goldmine for market research.
  48. 48. @Bigullak Social Media & Brands – by Rajaie Haddad Brand owners should humanize their brands. It is their jobs to make their clients’ day a little better by enabling a social relationship with the brands. Concentrate on the features of the products instead of focusing on the brand’s name
  49. 49. @Bigullak Social Media & Brands – by Rajaie Haddad Some of the most successful promotions have employed the power of Social Media to create a fan base that didn’t exist prior to the promotion.
  50. 50. @Bigullak Social Media & Brands – by Rajaie Haddad Brands should be leveraging the interaction capabilities within social platforms to educate and motivate their consumers through discussion boards, “ask the expert” buttons, threaded discussions and rich media tools like videos, images and reference quotes.
  51. 51. @Bigullak Social Media & Brands – by Rajaie Haddad This newly born ability to sell is starting to catch on… Integrated retail applications can let you shop at a virtual fashion show, or download the latest album for your favorite band… with the ability to integrate transactions and revenue generating applications into Social Media platforms.
  52. 52. @Bigullak Social Media & Brands – by Rajaie Haddad There are several ways that Social Media can be used to directly impact the product development process and enhance customers experience (e.g. market research & engagement). SAP & Cisco have completed programs to communicate with their crowds to identify new products and innovative new directions for their companies.
  53. 53. @Bigullak Social Media & Brands – by Rajaie Haddad One of the most interesting things about Social Media is the long strong relationships with the brand audience. Social Media present an equally powerful long term strategy for keeping customer relationships… the same way list building was a major tactic for building inexpensive platforms for marketing. Just imagine what impact a persistent network of millions of fans could have on a brand online reputation or relationships with customers. Customer Relationship Management C R M
  54. 54. @Bigullak Social Media & Brands – by Rajaie Haddad @Bigullak Feel Free to Contact Me: haddad.rajaie@gmail.com Twitter.com/Bigullak Linkedin.com/in/rajaiehaddad Facebook.com/TheDigitalMarketingCafe

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