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  1. 1. Germany Yogesh Bandarkar Bharat Bhanushali Sunil D’costa Preetham Shanthi Mihir Lakhani ITM Batch 64 – Group 7
  2. 2. Political • Germany is a federal, parliamentary, representative democratic republic. • Christian Democratic Union and the Social Democratic Party of Germany are dominating political unions of Germany. • Currently The Christian Democrats governed coalition along with the Free Democratic Party in ruling the country. • Country has low level of corruption
  3. 3. Economic • Germany is the largest economy in the European Union • The fourth-largest by nominal GDP ($3.352 trillion) in the world (2008) • Germany is the world's second largest exporter with $1.120 trillion exported in 2009 • The corporation tax charged at corporate level is 15% (flat rate tax). • The VAT rate in Germany is 19% and reduced VAT rate is 7% for select goods .
  4. 4. Economic • Germany uses Euro Currency which is fluctuating between 1.2$ to 1.6$ / Euro. Current rate 1.32$ • Germany is very stable economy, in difficult time of global economic crisis it remained quite stable • Standards of living and per capita incomes are significantly high. • Famous German Corporates : Volkswagen, Daimler, Siemens, E. ON, DHL, T Mobile, BASF, BMW, SAP.
  5. 5. Social • Germany is historically called the land of poets and thinkers. • Germany has a very high Human Development Index of 0.885. • Germany has equally spread in both gender. • Germany is concentrated towards middle age group. • The overall life expectancy in Germany at birth is 79.9 years.
  6. 6. Technological • Germany has been famous for innovation and engineering development. • Germany stands third in filling patents, with almost 5,000 registrations. • Germany's achievements in sciences have been significant and research and development efforts form an integral part of the country's economy. • Scientific research in the country is supported by industry, Universities and state-institutions.
  7. 7. Environmental • Germany faces river flooding in spring and stormy winds in some regions. • Earthquakes occur several times a year but they are relatively weak. • Germany is environmental consciousness. • The state is committed to the Kyoto protocol and several other treaties. • Germany supports use of renewable energy. • Air pollution in Germany is regulated by strict "TA Luft" legislation
  8. 8. Legislative • The Judiciary of Germany is independent of the executive and the legislative branches. • Germany has a civil and statute law system that is based on roman law with some references to Germanic law. • Legislative power is divided between the federation and the state level. • The Basic Law presumes that all legislative power remains at the state level.
  9. 9. Thank You
  10. 10. Mercedes A Spanish Girl's Name It Means Grace
  11. 11. Mercedes Benz – The History • Mercedes-Benz is a division of Daimler AG • It origins with patent by Benz Patent Motorwagen, of Karl Benz (1886) • Daimler Motoren Gesellschaft was first company to market Mercedes-Benz. (1901) • Later they merged company as Daimler- Benz in1926. • In 1998 Daimler merged with US based company called Chrysler Corporation to make DaimlerChrysler AG Gottlieb DaimlerKarl Benz
  12. 12. Key Products • Passenger cars • Trucks • Buses and vans • Sports Car • Electric vehicles • Bicycles • Financial Services
  13. 13. Competitive Advantages • Most well-known and established automotive brands in the world • Research and Development • Quality and Durability • Technological and Safety innovations • Full range of passenger, light commercial and heavy commercial equipment • Global Production and Sales Presence • The world's oldest automotive brand still in existence today
  14. 14. Financials Amounts in millions of EUR 2009 Revenue 41,318 EBIT -500 Investment in property, plant and equipment 1,618 Research and development expenditure 2,696 Sales (units) Mercedes-Benz Cars 1,093,900 Trucks 259,300 Mercedes-Benz Vans 165,576 Buses 32,482
  15. 15. • Wholly owned subsidiary in 1994 as Daimler. • Mercedes-Benz India is a 100%-owned subsidiary of Daimler AG at Pune[edit] • Manufacturing Facilities at Chennai • 22 Dealership across India with 32 service centers • Manufactures C and E class Locally. • Imports CL, GL, M, R, S, SL Series. Market Entry Strategy - India
  16. 16. Success Stories • Early success in motor racing as Mercedes and Benz separately. • 1954-1955 dominance in Formula One • Multiple races won during 1993-2009. • In 2008 Lewis Hamilton won the Drivers' Championship by 1 point from Ferrari's Felipe Massa. • In 2010 Mercedes GP stood 3rd in Grand Prix. • Mercedes-Benz is a top brand of luxury cars ranked as 2nd most famous brand.
  17. 17. Failure • A downturn in reputation in this criteria in the late 1990s and early 2000s • In 2008, Mercedes had the worst CO2 average of all major European manufacturers, ranking 14th out of 14 manufacturers. • Mercedes-Benz in United States also face an additional gas guzzler tax in 2009. • Paid Fine of US$30.66 million for their decision to not meet the federal corporate average fuel economy standard in 2009.
  18. 18. Innovation • Drive technologies • Safety Technologies • Clean Drive Technologies • Safe Drive Technologies (Accident Free) • Sustainable drive systems • Demo of Future Technology with Research Vehicles like • F700 • F600 HYGENIUS • F 500 Mind • F 400 Carving • F 300 Life Jet • F 200 Imagination • F 100
  19. 19. New Product Development • Mercedes-Benz develops new models with great love for detail. • Mercedes Benz is focused innovative products and it is pioneer in safety technology. • Exciting Model range of Elegant sedans, comfortable station wagons, sporty cabriolets or powerful off-roaders round off the Mercedes-Benz product portfolio
  20. 20. Corporate Governance • Company Meets “German Corporate Governance Code Government Commission” • Variable compensation of the Supervisory Board relating to the company’s long-term success. • Declares Compensation of the Supervisory Board • Broadcasts the Annual Meeting, Hence Transparency
  21. 21. Ethics • Environmental protection & safety • F700 concept car : Mercedes-Benz introduces seven hybrid models, which combined hybrid drive with the innovative DiesOtto engine. • S400 BlueHYBRID : was launched in 2009, a first production automotive hybrid in the world to use a lithium-ion battery. • Vision S500 PHEV : A petrol concept vehicle with a 19 miles (31 km). All electric range & CO2 emissions of 74 grams/km in the New European Driving Cycle.
  22. 22. Corporate Social Responsibility • Work Wheels : Free leasing vehicles to non-profit organizations • Support social cause project that employees show interest for as “Moved by Ideas!“. • Employees can take day off as “The Day of Caring”, to help in social projects. • Automotive Academy • People for People foundation
  23. 23. Future Business Strategies • Operational excellence and a high performance culture • Expansion of core business in traditional market segments and utilization of new opportunities on a regional basis • Further development of innovative and customer-oriented services and technologies • Development and implementation of new businesses activities in related areas
  24. 24. Future Business Strategies
  25. 25. Thank You