theworstcase.com Crisis Management - new challenges - and tools Tony MURDOCH Raj RANA www.theworstcase.com
<ul><li>Illustrate crisis management challenges in the New Media age </li></ul><ul><li>How simulation can create  creating...
&quot;It takes 20 years to build a reputation and 5 minutes to ruin it.&quot;  (Warren Buffet)  &quot;If it's not importan...
What are the challenges? <ul><li>Information overload </li></ul><ul><li>Staff not equipped </li></ul><ul><li>Senior manage...
<ul><li>Very real fear of legal action </li></ul><ul><li>Managing daily business and crisis in parallel </li></ul><ul><li>...
<ul><li>London Bombings </li></ul><ul><li>07 July 2005 </li></ul><ul><li>Within 24 hours BBC had received 1000 stills and ...
Mumbai bomb blasts
The Ranger Station Fire
Reputation
Some figures <ul><li>Every minute 15 hrs of video is uploaded to  YouTubeTwitter  use grew 1382% in the last year </li></u...
<ul><li>Helping you to look around corners </li></ul><ul><li>Simulation is a means to engender experience </li></ul><ul><l...
<ul><li>Development of a realistic scenario </li></ul><ul><li>Role players working in real-time from their respective loca...
 
How does it work?
How does it work?
<ul><li>Record your thinking, decisions and the rationale behind your decision(s) </li></ul><ul><li>Plenary sessions to pr...
<ul><li>Identifying and addressing vulnerabilities </li></ul><ul><li>Linking tactical incidents that take on strategic imp...
<ul><li>Helping you to look around corners </li></ul><ul><li>A recently formed initiative to provide companies and organiz...
<ul><li>Public/Private sector experience </li></ul><ul><li>Corporate clients, international organizations,  armed forces <...
<ul><li>Services </li></ul><ul><li>Risk audit and profile analysis </li></ul><ul><li>Emergency response decision-making </...
<ul><li>Quick alert tests of your response system (3 hrs) to verify communications, call-up, initial response, staffing, e...
Questions? www.theworstcase.com
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www.theworstcase.com - Crisis Management - New Tools - New Challenge

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theWorstCase.com is an independent business based in Geneva, Switzerland. We specialize in developing risk- and crisis- management solutions for public and private sector organizations that help to protect their reputation and ensure operational continuity in out of the ordinary situations.

theworstcase.com is a partnership between themurdochgroup.com and thewolfgroup.org, two consulting groups that bring a over 50 years of experience in the public and private sectors. Our philosophy is to deliver practical, lightweight solutions that fit our clients' organizational culture, systems and operating environments.

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  • As you start, underline that all of the information being presented is found in the bound copy of the Concept Paper they received already.
  • www.theworstcase.com - Crisis Management - New Tools - New Challenge

    1. 1. theworstcase.com Crisis Management - new challenges - and tools Tony MURDOCH Raj RANA www.theworstcase.com
    2. 2. <ul><li>Illustrate crisis management challenges in the New Media age </li></ul><ul><li>How simulation can create creating learning environments highlight strengths and weaknesses in your own procedures </li></ul><ul><li>Talk about theworstcase.com </li></ul>Aim
    3. 3. &quot;It takes 20 years to build a reputation and 5 minutes to ruin it.&quot; (Warren Buffet)  &quot;If it's not important to senior management, it will not be important to middle management or line management at all.&quot; (Denny Lynch, Senior VP Communications, Wendy's) &quot;90 percent of a crisis response is communications.&quot; (Barbara Reynolds, CDC, USA) Crisis Management
    4. 4. What are the challenges? <ul><li>Information overload </li></ul><ul><li>Staff not equipped </li></ul><ul><li>Senior management not interested </li></ul><ul><li>Inward looking- outside, ‘untrustworthy’ </li></ul><ul><li>New media and ICT seen as security threatsParallel communications - needs driven </li></ul><ul><li>Learning is based on individuals, not organizations </li></ul><ul><li>Developing consistent and replicable responses </li></ul>
    5. 5. <ul><li>Very real fear of legal action </li></ul><ul><li>Managing daily business and crisis in parallel </li></ul><ul><li>A dangerous fascination with technology </li></ul><ul><li>‘ Old recipes for a New World’ - Web 2.0?? </li></ul>What complicates it further?
    6. 6. <ul><li>London Bombings </li></ul><ul><li>07 July 2005 </li></ul><ul><li>Within 24 hours BBC had received 1000 stills and videos, 3000 texts and 20000 emails </li></ul>A few illustrations
    7. 7. Mumbai bomb blasts
    8. 8. The Ranger Station Fire
    9. 9. Reputation
    10. 10. Some figures <ul><li>Every minute 15 hrs of video is uploaded to YouTubeTwitter use grew 1382% in the last year </li></ul><ul><li>FaceBook boasts 175 million users4.1 billion mobile phones worldwide </li></ul><ul><li>50 million iPhone users </li></ul>
    11. 11. <ul><li>Helping you to look around corners </li></ul><ul><li>Simulation is a means to engender experience </li></ul><ul><li>Create a neutral learning environment- no right or wrong </li></ul><ul><li>Not process-oriented </li></ul><ul><li>Plenary sessions are a ‘break from the action’ </li></ul>Why Simulation?
    12. 12. <ul><li>Development of a realistic scenario </li></ul><ul><li>Role players working in real-time from their respective locations, time zones, languages </li></ul><ul><li>Use of simple web-based tools that can support clients in crisis management </li></ul>How does it work?
    13. 14. How does it work?
    14. 15. How does it work?
    15. 16. <ul><li>Record your thinking, decisions and the rationale behind your decision(s) </li></ul><ul><li>Plenary sessions to present and question your peers </li></ul>How does it work?
    16. 17. <ul><li>Identifying and addressing vulnerabilities </li></ul><ul><li>Linking tactical incidents that take on strategic importance </li></ul><ul><li>Exposing managers to the ‘porpoise effect’ </li></ul><ul><li>Participants are always faced with at least two pieces of contradictory information </li></ul>How does one design it?5 Tips
    17. 18. <ul><li>Helping you to look around corners </li></ul><ul><li>A recently formed initiative to provide companies and organizations with a platform of innovative opportunities in emergency response preparedness training and “ready for the unexpected” status evaluation. </li></ul>theworstcase.com
    18. 19. <ul><li>Public/Private sector experience </li></ul><ul><li>Corporate clients, international organizations, armed forces </li></ul><ul><li>Actors operating globally in politically charged, hostile environments </li></ul><ul><li>Clients that function in complex networks, with diverse stakeholders </li></ul>theworstcase.com
    19. 20. <ul><li>Services </li></ul><ul><li>Risk audit and profile analysis </li></ul><ul><li>Emergency response decision-making </li></ul><ul><li>Developing crisis management protocols and contingency plans </li></ul><ul><li>Critical incident management </li></ul><ul><li>Simulation training to test preparedness </li></ul>theworstcase.com
    20. 21. <ul><li>Quick alert tests of your response system (3 hrs) to verify communications, call-up, initial response, staffing, etc. </li></ul><ul><li>Management workshop to bring all stakeholders together to review procedures and participate in a desk top drill </li></ul><ul><li>Full-scale simulation exercise drawn from your risk profile and testing all levels and responsibilities. </li></ul>What can we offer?
    21. 22. Questions? www.theworstcase.com

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