Mbai itm u4.1 communication

1. Communication
Course: MBA
Subject: Introduction to Management
Unit: IV
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2. Communication
• Process of exchanging messages
or information between two or
more persons.

3. Definition
• Exchanging information among individuals
working in an org
• “an exchange of facts, ideas, opinions or emotions
by two or more persons.”
• communication is the process of sending
information to a receiver so that the receiver
understands it and responds to it.

4. Importance of communication
• Information function
• Command and instructive function
• Influence and persuasive function
• Integrative function

5. Communication Process
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6. Flow of Communication
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7. Flow of Communication
• Downward Communication:
- from top to bottom. ex. Instruction, circulars,
bulletins, notices
• Upward communication:
- From lower to top. ex. Suggestions, grievances,
complaints, reports
• Horizontal:
- Interchange of ideas among the officers of the
same rank. ex. Consultation between managers,
meetings, discussion about problem

8. Types of Communication
• Verbal
• Non- verbal
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9. Types of Commu.
Types
Verbal
Oral Written
Non-
verbal

10. Types of Communication
1. Verbal communication:
- message is transmitted verbally;
communication is done by word of mouth
and a piece of writing
a. Oral
b. Written

11. a. Oral communication:
- Spoken words are used. It includes face-to-
face conversations, speech, telephonic
conversation, video, radio, television, voice
over internet.
- In oral communication, communication is
influence by pitch, volume, speed and clarity
of speaking.

12. Written communication
• written signs or symbols are used to
communicate.
• A written message may be printed or hand
written.
• In written communication message can be
transmitted via email, letter, report, memo
etc.

13. Written communication tools
• Letters
• Circulars
• Memos
• Fax
• Reports
• Minutes
• Forms and questionnaires
• Manuals

14. Non- verbal communication
• About 93% of the information we give and
receive is actually nonverbal.
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15. Non- verbal communication
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16. Listening
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17. Gestures, vocal qualities, spatial relationships
To express superiority, dependence, dislike,
respect, love and a host of other feelings and
attitudes
• Paralanguage: voice quality (ex.ok)
• Proxemics: study of how physical space is used
• Kinesics: body language and facial expression
Non- verbal communication

18. Barriers to communication
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19. Common barriers
• Noise
• Lack of planning
• Wrong assumptions
• Semantic
(word/jargon)
problem
• Cultural barriers
• Socio- psycho
• Emotions
• Selective perceptions
• Information overload
• Loss by transmission
• Poor listening
• Poor retention
• Time and distance

20. 9

21. Barriers by sender:
• Lack of planning
• Vagueness about purpose of commu.
• Obj. to be achieved
• Choice of wrong language
• Wrong choice of the channel
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22. Barriers by receiver:
• Poor listening
• Inattention
• Mistrust
• Lack of interest
• Premature evaluation
• Attitudinal clash with the sender
• Not in a fit physical condition

23. 1. http://www.rspress.com.br/userfiles/noticias/arquivo_20140217141029.jpg
2. https://lh3.ggpht.com/KV6jfmnf3vHeejLjLLn1JkNIlr-7hSvIDAN5VKDOxbNf0QZ6QCFSBQtu99D-
Qpi3LmRWOQ=s148
3. https://lh4.ggpht.com/Z3LlO318S-
yEvlJz4OWPDAfwjZovV9xvr6BME5riel5rG5O_kbqI8os6pOJnqVGvjy4ZwQ=s170
4. https://lh6.ggpht.com/srD58N7wIcu2O3dxD-6ItD-h336tolGxaf-GyIAkUJ8cC07cuhRi-iE57T7jLjoU6zJvPA=s85
5. http://stevenblack.files.wordpress.com/2011/04/gestures03_thumb.jpg?w=404&h=388
6. http://www.altiplano.uvg.edu.gt/cdr/validaciones/INTRODUCCION%20DE%20PROYECTOS/proyectos%20tecnic
os.pdf
7. https://lh5.ggpht.com/tsFQcmaY1YyCPJyjsmTKq3mYS4RgDtT1gklj6lRKpogn_uViq3hBuF79tRR1k63j3QHzgA=s11
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8. https://lh4.ggpht.com/nhPuJUw9w-
n_MCrK2QswcEoV2QMHtv3_L6bFssXDljF6KtYEz7WixuYsx6K9syXkDmA82kM=s85
9. https://lh6.ggpht.com/c-4NmLWl73d8SKaXpMxcR0wsuGRwytYlQ-
MHLlzlGeB4CJ3rpsbRex7gygvrIL756KH6FNs=s121
10. http://image.slidesharecdn.com/podcasting2012-120118104200-phpapp02/95/podcasting-and-audio-
feedback-at-ljmu-2012-8-728.jpg?cb=1326905059
• Principles and practice of Management by LM Prasad, Himalaya Publishing house
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