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For marketers championing social media programs, three words hold a tremendous amount of weight: return on investment. How does your company launch targeted, effective campaigns and measure them effectively to gauge success? The panel appeared at the Cincinnati Digital Non Conference 9/14/11 and included Patrice Watson, CEO Raise Your Share and Chuck Tobar, Senior Business Development Manager Shoutlet plus Yelp Community Manager Alex Shebar and Jackie Reau, CEO of Game Day Communications. This is the Raise Your Share presentation.