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Innovation
1.
2.
3.
4.
5.
6.
7.

Dang Thi Lien
Trinh Ngoc Hong Anh
Hoang Vu Duong
Nguyen Tung Anh
Nguyen Minh Kho...
The olympics: Branding on global stage

The Olympics logo is one of the world’s most
powerful brands.

Page 2
Ountline

1. Case summary
2. Answer 3 questions
3. Disscussion

Page 3
Case Summary

Page 4
Question 1
Describe the relationship between the Olympic Games and
its sponsors?
Answer:
+ List of Sponsors for the Olympi...
List of the sponsors
Different types of sponsors:
+ Worldwide sponsors: 11 companies

Page 6
List of the sponsors
Different types of sponsors:
+ ‘Tier one’ partners

Page 7
List of the sponsors
Different types of sponsors:
+ Supporters

+ Suppliers

Page 8
What sponsors bring to the
Olympics?
The Olympic partners play a vital role in the success of
the Olympics:
+ Funding Olym...
Page 10
What sponsors bring to the
Olympics?
The Olympic partners play a vital role in the success of
the Olympics:
+ Promoting th...
What sponsors bring to the
Olympics?
+ Delivering sustainable solutions to the infrastructure
and environment
+ Creating l...
What the Olympic Games brings to the
sponsors?
• Olympics brings Sponsors the chances for doing
marketing globally through...
What the Olympic Games brings
to the sponsors?
+ Helps companies to gain a certain
amount of customers and reach some
targ...
What the Olympic Games brings
to the sponsors?
+ Not only to benefit in the short term through the
financial benefits and ...
Conclusion
In short, we can say that the relationship between sport
event like Olympic Games and Sponsors are: a prime
exa...
Question 2
Discuss the marketing opportunities for
partner business and suppliers to the
Olympics?
+ Olympic is place to s...
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Marketing

  1. 1. 13 Next Innovation 1. 2. 3. 4. 5. 6. 7. Dang Thi Lien Trinh Ngoc Hong Anh Hoang Vu Duong Nguyen Tung Anh Nguyen Minh Khoi Nguyen Thi Hien Luong Thi Ngoc Anh Page 1
  2. 2. The olympics: Branding on global stage The Olympics logo is one of the world’s most powerful brands. Page 2
  3. 3. Ountline 1. Case summary 2. Answer 3 questions 3. Disscussion Page 3
  4. 4. Case Summary Page 4
  5. 5. Question 1 Describe the relationship between the Olympic Games and its sponsors? Answer: + List of Sponsors for the Olympics. + What sponsors bring to the Olympic game? +What benefits the Olympics brings to the sponsors? Page 5
  6. 6. List of the sponsors Different types of sponsors: + Worldwide sponsors: 11 companies Page 6
  7. 7. List of the sponsors Different types of sponsors: + ‘Tier one’ partners Page 7
  8. 8. List of the sponsors Different types of sponsors: + Supporters + Suppliers Page 8
  9. 9. What sponsors bring to the Olympics? The Olympic partners play a vital role in the success of the Olympics: + Funding Olympic teams and athletes + Supplying facilities, technology and expertise Page 9
  10. 10. Page 10
  11. 11. What sponsors bring to the Olympics? The Olympic partners play a vital role in the success of the Olympics: + Promoting the Olympics values globally Page 11
  12. 12. What sponsors bring to the Olympics? + Delivering sustainable solutions to the infrastructure and environment + Creating lasting legacies for local communities + Engaging youth and active lifestyles + Supporting grassroots sports Page 12
  13. 13. What the Olympic Games brings to the sponsors? • Olympics brings Sponsors the chances for doing marketing globally through many means • Sponsorship of big events like Olympic in particular can be especially effective as a marketing tool: + Gives the opportunities for companies to enhance images Page 13
  14. 14. What the Olympic Games brings to the sponsors? + Helps companies to gain a certain amount of customers and reach some target market. Page 14
  15. 15. What the Olympic Games brings to the sponsors? + Not only to benefit in the short term through the financial benefits and generation of brand awareness, but also to provide a long-term benefit in the form of brand loyalty. Eg: the naming right in the stadium Page 15
  16. 16. Conclusion In short, we can say that the relationship between sport event like Olympic Games and Sponsors are: a prime example of organizational mutualism. + Trust + Commitment satisfaction + Control mutuality Page 16
  17. 17. Question 2 Discuss the marketing opportunities for partner business and suppliers to the Olympics? + Olympic is place to sponsors and suppliers advertise their companies Page 17

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