Ethnotelling for user generated                       eXperiences                        rainwiz a.k.a. Raffaele Boiano    ...
June 5th, 2006                           The science of desire          VII European Summit of Information Architecture - ...
anthropology                                                            ethnography      applied anthropology             ...
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Discipline                                           concept of culture      Comparative method      Process              ...
concept of culture                        concept of field                                        textual srategies        ...
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ANTHROPOLOGY                        Fatal Exception Error: your achademic discipline has                        passed on....
participant             observation          VII European Summit of Information Architecture - Praha, 22-25 September 2011...
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Ethnography is not a tool but a toolbox                  Reactive observation – observe people when you’re consciously    ...
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Stories as a shared space   Julian Orr          VII European Summit of Information Architecture - Praha, 22-25 September 2...
Stories as field data   Jan Chipchase          VII European Summit of Information Architecture - Praha, 22-25 September 201...
Stories as a tool   Alberto Marradi          VII European Summit of Information Architecture - Praha, 22-25 September 2011...
Stories as a product   Dan Bar-On   Sami Adwan          VII European Summit of Information Architecture - Praha, 22-25 Sep...
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rainwiz                                                                                     rainwiz@rainwiz.com           ...
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Ethnotelling - euroia [eng]

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Ethnotelling - euroia [eng]

  1. 1. Ethnotelling for user generated eXperiences rainwiz a.k.a. Raffaele Boiano VII Europe’s Information Architecture Summit Prague, 23-24 September 2011sabato 1 ottobre 2011
  2. 2. June 5th, 2006 The science of desire VII European Summit of Information Architecture - Praha, 22-25 September 2011sabato 1 ottobre 2011
  3. 3. anthropology ethnography applied anthropology commercial ethnography business anthropology cyberanthropology digital ethnography nethnography VII European Summit of Information Architecture - Praha, 22-25 September 2011sabato 1 ottobre 2011
  4. 4. sabato 1 ottobre 2011
  5. 5. Discipline concept of culture Comparative method Process concept of field Fieldwork Product textual strategies Put cultures in words VII European Summit of Information Architecture - Praha, 22-25 September 2011sabato 1 ottobre 2011
  6. 6. concept of culture concept of field textual srategies VII European Summit of Information Architecture - Praha, 22-25 September 2011sabato 1 ottobre 2011
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  12. 12. ANTHROPOLOGY Fatal Exception Error: your achademic discipline has passed on. This science is no more. It has ceased to be. It has committed it’s own role. It has expired and gone on holiday. Every ethnography is now history. It is over. You may do any of the following: o Reinstall “concept of culture” module. o Install a new, fresh, lovely chaos theory and repeatedly lie. o Sit back, relax and enjoy the beautiful fictional stories that ethnography brought to you in 100 years of activity. If the problem persists, contact AAA tech support line.sabato 1 ottobre 2011
  13. 13. participant observation VII European Summit of Information Architecture - Praha, 22-25 September 2011sabato 1 ottobre 2011
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  20. 20. Ethnography is not a tool but a toolbox Reactive observation – observe people when you’re consciously operating a influence (spur) over them. Non reactive observation – observe people when you’re not operating any influence (verbal, behavioural etc) over them. Immersion – be in context, daily, and interact with people inside their own environment. Interview – hermeneutic, narrative, in depth, looking for the other’s point of view towards the world. Artifact analysis - collect products (text and other stuff) made by people you’re interested in. Performance - using theathre, performance, profound gaming to create the context of a relation. Auto-documentation – people have tools to create their own self representation. Diary, documentary, fiction etc. Storytelling – let’s see what it means. VII European Summit of Information Architecture - Praha, 22-25 September 2011sabato 1 ottobre 2011
  21. 21. sabato 1 ottobre 2011
  22. 22. Stories as a shared space Julian Orr VII European Summit of Information Architecture - Praha, 22-25 September 2011sabato 1 ottobre 2011
  23. 23. Stories as field data Jan Chipchase VII European Summit of Information Architecture - Praha, 22-25 September 2011sabato 1 ottobre 2011
  24. 24. Stories as a tool Alberto Marradi VII European Summit of Information Architecture - Praha, 22-25 September 2011sabato 1 ottobre 2011
  25. 25. Stories as a product Dan Bar-On Sami Adwan VII European Summit of Information Architecture - Praha, 22-25 September 2011sabato 1 ottobre 2011
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  28. 28. rainwiz rainwiz@rainwiz.com Testo, testo, testo argomento Credits argomento 02 - Businessweek (logo & 05/06/2006 cover) argomento 07 - Back to the Future © 09 - Eric Lafforgue © 11 - AntikMilano © 12 - A Serious Man - © Focus Features 13 - “Argonauts...” - © Routhledge & Keagan 14 - M.C. Escher © 17 - Ascanio Celestini - © Pressagency.it 18 - Talking About Machines - © Cornell Univ. 19 - Jan Chipchase 20 - Raccontar Storie - © Carocci 21 - LEOHN © 23 - Darwin Bell 27 - Suttonhoo VII European Summit of Information Architecture - Praha, 22-25 September 2011sabato 1 ottobre 2011

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