How To Benefit From The Long Tail Of Mobile Services?   Rain Rannu Founder & CEO Fortumo
 
Creating a revenue-generating  mobile service  should be as  easy  and  cheap  and as creating a  blog  or a  homepage
online signup & instant service activation no monthly & startup fee simultaneous creation in multiple countries at once no...
 
90%   of clients:   small and medium-sized web-businesses   10%: radio-stations, newspapers, ad-agencies
<ul><li>example client: </li></ul><ul><li>  </li></ul><ul><li>  </li></ul><ul><li>  </li></ul><ul><li>  &quot;uniting 60 0...
Mobile operators Our client  (website, etc) Mobile  users Fortumo End-user price 5-20% 20-50% 50-60%
Source: iodalliance.com
Source: kiwanja.net
Does &quot;long-tail&quot; work in the mobile ecosystem?
 
 
 
 
“ The coolness lifespan of an internet service is about 18-24 months, which is about how long it takes for a mobile operat...
APIs
Payment
Myth vs Fact <ul><ul><li>Myth:  SMS-payment users are a bunch of 12 year olds using their partent's phones  </li></ul></ul...
&quot;Why do you use mobile phone to pay?&quot; <ul><ul><li>34% - It's fast and easy </li></ul></ul><ul><ul><li>22% - It's...
Location
Presence
dumb pipe Via http://www.blogcdn.com/
How to protect  customers in an environment where every small entrepreneur can easily create mobile services or applicatio...
“ If I buy a ringtone on my cell phone, even from a third party, and if there’s a problem, I call my cellular provider.  A...
Freedom Freedom Photo by:  Aaron Michael Brown
Trust Trust
Control
Thank you! http://fortumo.com http://blog.fortumo.com http://twitter.com/fortumo
 
Upcoming SlideShare
Loading in …5
×

How To Benefit From The Long Tail Of Mobile Se

1,223 views

Published on

Published in: Technology, Business
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total views
1,223
On SlideShare
0
From Embeds
0
Number of Embeds
1
Actions
Shares
0
Downloads
0
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide
  • Understanding How To Benefit From The Long Tail Of Mobile Services §  Evaluating whether the &amp;quot;long-tail&amp;quot; concept that has proven itself in the internet works in the mobile world §  Can or should the mobile ecosystem be as open and self-regulating as the Internet? §   &amp;quot;Open gardens&amp;quot; in the era of &amp;quot;Mobile 2.0&amp;quot; - what has changed? §  Understanding how operators can protect their customers in an environment where every small web entrepreneur can easily create mobile services or applications §  Examining how all the players in the ecosystem can work together to maximise revenue Rain Rannu, Founder &amp; CEO, Fortumo
  • How To Benefit From The Long Tail Of Mobile Se

    1. 1. How To Benefit From The Long Tail Of Mobile Services?   Rain Rannu Founder & CEO Fortumo
    2. 3. Creating a revenue-generating mobile service should be as easy and cheap and as creating a blog or a homepage
    3. 4. online signup & instant service activation no monthly & startup fee simultaneous creation in multiple countries at once no technical skills required
    4. 6. 90% of clients:   small and medium-sized web-businesses   10%: radio-stations, newspapers, ad-agencies
    5. 7. <ul><li>example client: </li></ul><ul><li>  </li></ul><ul><li>  </li></ul><ul><li>  </li></ul><ul><li>  &quot;uniting 60 000 cats and 91 500 dogs in 15+ countries&quot; </li></ul><ul><li>  </li></ul><ul><li>With Fortumo, Unitedcats.com:   </li></ul><ul><ul><li>has set up the SMS-service for sending gifts to favourite cats </li></ul></ul><ul><ul><li>earns revenue per each SMS </li></ul></ul>
    6. 8. Mobile operators Our client (website, etc) Mobile users Fortumo End-user price 5-20% 20-50% 50-60%
    7. 9. Source: iodalliance.com
    8. 10. Source: kiwanja.net
    9. 11. Does &quot;long-tail&quot; work in the mobile ecosystem?
    10. 13.  
    11. 14.  
    12. 16. “ The coolness lifespan of an internet service is about 18-24 months, which is about how long it takes for a mobile operator to roll out a service. So how can you possibly keep up?”   Dean Bubley,  http://disruptivewireless.blogspot.com/
    13. 17. APIs
    14. 18. Payment
    15. 19. Myth vs Fact <ul><ul><li>Myth: SMS-payment users are a bunch of 12 year olds using their partent's phones </li></ul></ul><ul><ul><ul><li>Fact: Over 88% of mobile payment users are 18 or older. </li></ul></ul></ul><ul><ul><li>Myth: Mobile payment users only use mobile because they don’t have bank accounts or credit cards. </li></ul></ul><ul><ul><ul><li>Fact: 76% of mobile payment users have a bank account or credit card. </li></ul></ul></ul>Source: blog.zong.com, May 2009
    16. 20. &quot;Why do you use mobile phone to pay?&quot; <ul><ul><li>34% - It's fast and easy </li></ul></ul><ul><ul><li>22% - It's fun </li></ul></ul><ul><ul><li>20% - I know it will work </li></ul></ul><ul><ul><li>14% - It does not seem like I'm spending real money </li></ul></ul><ul><ul><li>10% - I don't have a bank account or a credit card </li></ul></ul>Source: blog.zong.com, May 2009
    17. 21. Location
    18. 22. Presence
    19. 23. dumb pipe Via http://www.blogcdn.com/
    20. 24. How to protect  customers in an environment where every small entrepreneur can easily create mobile services or applications?
    21. 25. “ If I buy a ringtone on my cell phone, even from a third party, and if there’s a problem, I call my cellular provider.  After all, they’re the ones that billed me for it, and I may not even know how to contact a third party if.  Conversely, if I have an issue with an order on Amazon, I don’t call Comcast.” Classic argument against opening up:
    22. 26. Freedom Freedom Photo by: Aaron Michael Brown
    23. 27. Trust Trust
    24. 28. Control
    25. 29. Thank you! http://fortumo.com http://blog.fortumo.com http://twitter.com/fortumo

    ×