SuperEco: Our Concept Design for Reducing Food Mileage to Help the Earth

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SuperEco: Our Concept Design for Reducing Food Mileage to Help the Earth

  1. 1. SuperEco: Our Concept Designfor Reducing Food Mileage toHelp the EarthUser Experience DesignerDarcy WuangRita Chou
  2. 2. Design BackgroundProposed Design - SuperEcoSummary
  3. 3. What is Food -miles?
  4. 4. Food -miles is a term which refers to the distancefood is transported from the time of its productionuntil it reaches the consumer. - Wikipedia
  5. 5. Distance:12,055 kmCO2 emission:45,510 gram
  6. 6. Food-miles = CO2 emission = Global warming
  7. 7. Food-miles = CO2 emission = Global warming
  8. 8. Our Service Design To buy and eat more local food
  9. 9. The Career Woman
  10. 10. Interview Field study
  11. 11. Career woman’s problems1. Busy with working and caring family.2. Occasional preference for exotic food with high food-mile ingredients.3. Lack of immediate benefits due to their low food mile choice.Supermarket’s problem1. Lack of food mile data in supermarkets.
  12. 12. Proposed Design - SuperEco
  13. 13. @#&%* Food miles Easy Preparing
  14. 14. Physical entity Virtual service
  15. 15. Physical entity SuperEcoSupermarket
  16. 16. Special Shopping bag with embedded chip
  17. 17. 30% 25% 20% 10% 15%5% More Food-Miles you reduced, more discounts you can received
  18. 18. Shopping history in the chips Hang up Shopping bagSpecial Shopping carts
  19. 19. The guide of the low Food-Miles ingredients shopping
  20. 20. Virtual devicetouch screen device at home kitchen
  21. 21. Summary
  22. 22. SuperEco: Our Concept Design for Reducing Food Mileage to Help the Earth1. Low food-miles2. Convenient way for career woman3. Real and tastable experience4. Plentiful recipes5. Social feature
  23. 23. Thanks for your attention!

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