Gamification is Bullshit

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A team effort to show a Game Studies class what Gamification is all about

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Gamification is Bullshit

  1. 1. is  gamifica)on  bullshit?     sketching  a  current  debate   University  of  Utrecht,  Game  Studies  2012   Laura  Amenta,  Therese  SchediBa,  Noraly  Schiet,  Kimberly  Waldbillig  
  2. 2. Ian  Bogost     •  Professor  at  the   Georgia  Ins)tute  of   Technology   •  Video  game  designer   and  researcher   •  Most  outspoken  cri)c   of  gamifica)on   •  Suggested  reading:   www.bogost.com   04.10.2012   Is  gamifica)on  bullshit?  Laura  Amenta,  Therese  SchediBa,  Noraly  Schiet,  Kimberly  Waldbillig    
  3. 3. Bogost‘s  thesis     Gamifica)on  is  …   04.10.2012   Is  gamifica)on  bullshit?  Laura  Amenta,  Therese  SchediBa,  Noraly  Schiet,  Kimberly  Waldbillig    
  4. 4. Defini)on  of  „Bullshit“   •  Harry  Frankfurt‘s  essay:  „On  Bullshit“  (1986)   •  Bullshit   –  Dis)nc)on  between  lying  and  bullshi^ng   –  Used  to  conceal,  impress  and  persuade      someone   –  Bullshi_ers  are  generally  unconcerned  with  the  truth  or   falsehood  of  their  statements       lies       04.10.2012    bullshit  is  a  greater  enemy  of  the  truth  than   Is  gamifica)on  bullshit?  Laura  Amenta,  Therese  SchediBa,  Noraly  Schiet,  Kimberly  Waldbillig    
  5. 5. „GAMIFICATION  IS  BULLSHIT“   •  griaer‘s  game   •  mod-­‐marke)ng  miracle   •  watered-­‐down  magic     •  exploita)onware     04.10.2012   Is  gamifica)on  bullshit?  Laura  Amenta,  Therese  SchediBa,  Noraly  Schiet,  Kimberly  Waldbillig    
  6. 6. Cow  Clicker   04.10.2012   Is  gamifica)on  bullshit?  Laura  Amenta,  Therese  SchediBa,  Noraly  Schiet,  Kimberly  Waldbillig    
  7. 7. Ques)on  1    What  is  gamifica)on  according  to  Ian  Bogost?     –  A.  a  way  to  redesign  old-­‐school  games   –  B.  a  way  to  exploit  users  for  the  benefit  of  corpora)ons   –  C.  a  concept  that  uses  game  mechanics  to  make  games  be_er   –  D.  a  way  to  design  normal  things  to  be  more  fun     04.10.2012   Is  gamifica)on  bullshit?  Laura  Amenta,  Therese  SchediBa,  Noraly  Schiet,  Kimberly  Waldbillig    
  8. 8. Ques)on  2      Why  does  Bogost  call  the  product  of      gamifica)on  “exploita)onware”?   –  A.  they  exist  only  to  capture  data   –  B.  they  are  made  by  robots   –  C.  they  aren’t  real  games   –  D.  marketers  use  them  to  bullshit  people     04.10.2012   Is  gamifica)on  bullshit?  Laura  Amenta,  Therese  SchediBa,  Noraly  Schiet,  Kimberly  Waldbillig    
  9. 9. Gartner  Hype  Cycle  2012   04.10.2012   Is  gamifica)on  bullshit?  Laura  Amenta,  Therese  SchediBa,  Noraly  Schiet,  Kimberly  Waldbillig    
  10. 10. Ques)on  3    According  to  the  Gartner  Hype  Cycle,  in  what   )me  frame  will  gamifica)on  reach  its  peak?   –  A.  less  than  2  years   –  B.  2  to  5  years   –  C.  5  to  10  years   –  D.  more  than  10  years   04.10.2012   Is  gamifica)on  bullshit?  Laura  Amenta,  Therese  SchediBa,  Noraly  Schiet,  Kimberly  Waldbillig    
  11. 11. beyond     Bogost...  
  12. 12. Gabe  Zichermann     •  Googler,   entrepreneur,  author   and  marke)ng   consultant     •  “Dark  Lord“of  the   gamifica)on   movement     •  Focuses  on  points,   badges,  and   leaderboards     04.10.2012   Is  gamifica)on  bullshit?  Laura  Amenta,  Therese  SchediBa,  Noraly  Schiet,  Kimberly  Waldbillig    
  13. 13. Jane  McGonigal   •   advocate  of  gamifica)on     • “gaming-­‐esque”  achievement  and  sa)sfac)on     •   add  gamelike  layer  to  the  world     • “reality  is  broken”  because  people  don’t  get  to   feel  “epic”  oaen  enough     04.10.2012   Is  gamifica)on  bullshit?  Laura  Amenta,  Therese  SchediBa,  Noraly  Schiet,  Kimberly  Waldbillig    
  14. 14. Ques)on  4    Which  of  the  following  entrepreneurs  is   considered  the  Dark  Lord  of  the  gamifica)on   movement?     – A.  Lewis  Zimmerman   – B.  Gabe  Zichermann   – C.  Mark  Zuckerberg   – D.  Gabe  Zimmerman     04.10.2012   Is  gamifica)on  bullshit?  Laura  Amenta,  Therese  SchediBa,  Noraly  Schiet,  Kimberly  Waldbillig    
  15. 15. Ques)on  5   Why  is  Jane  McGonigal  cri)cized?     –  A.  She  defines  gamifica)on  wrong   –  B.  She’s  a  woman   –  C.  She  doesn’t  ask  why  people  are  unhappy   –  D.  She  focuses  too  much  on  serious  gaming   04.10.2012   Is  gamifica)on  bullshit?  Laura  Amenta,  Therese  SchediBa,  Noraly  Schiet,  Kimberly  Waldbillig    
  16. 16. Problem-­‐solu>on:  Sebas>an  Deterding   Which  points  are  oaen  missing?   1.  Meaning|  content,  community   2.  Mastery  |  compe--on,  goals,   rules&rewards   3.  Autonomy  |  a  free  space  to  play   in  and  with   Solu)on?   Know  your  users  |  learn  how  to   design  a  game  |  test  forever!   04.10.2012   Is  gamifica)on  bullshit?  Laura  Amenta,  Therese  SchediBa,  Noraly  Schiet,  Kimberly  Waldbillig    
  17. 17. Opinion  Con>nuum   04.10.2012   Is  gamifica)on  bullshit?  Laura  Amenta,  Therese  SchediBa,  Noraly  Schiet,  Kimberly  Waldbillig    
  18. 18. Ques)on  6      What  are  the  three  points  Deterding  is  missing   in  most  uses  of  gamifica)on?   –  A.  meaning,  achievement,  collabora)on   –  B.  meaning,  mastery,  autonomy   –  C.  meaning,  form,  mastery   –  D.  meaning,  form,  autonomy   04.10.2012   Is  gamifica)on  bullshit?  Laura  Amenta,  Therese  SchediBa,  Noraly  Schiet,  Kimberly  Waldbillig    
  19. 19. Correct  Answers   1.  B            a  way  to  exploit  users  for  the  benefit  of  corpora)ons     2.  A            they  exist  only  to  capture  data   3.  C            5-­‐10  years   4.  B          Gabe  Zichermann   5.  C            she  doesn’t  ask  why  people  are  unhappy   6.  B          meaning,  mastery,  autonomy   04.10.2012   Is  gamifica)on  bullshit?  Laura  Amenta,  Therese  SchediBa,  Noraly  Schiet,  Kimberly  Waldbillig    
  20. 20. Final  Round    According  to  Deterding,  which  one  out  of  the   following  points  is  not  essen)al  to  design   successful  gamifica)on?     –  A.  do  user  research   –  B.  be  innova)ve   –  C.  test  your  prototype   –  D.  learn  basics  of  game  design     04.10.2012   Is  gamifica)on  bullshit?  Laura  Amenta,  Therese  SchediBa,  Noraly  Schiet,  Kimberly  Waldbillig    
  21. 21. Gamified  yet?  

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