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RV 2014: Communications Clinic

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Communications Clinic

Communication products have the power to engage, persuade, educate and inform your audience. Effective communications build customer trust, brand loyalty and ridership. Poor communications confuse, frustrate and disengage your customers. Learn how to put the components of good communications -- great writing and design -- to work for your organization. Participate in our communications clinic! Send us a communication piece (print, direct mail, ad, social media, etc.) that didn't work as planned. The panel will apply the strategies and techniques covered in the session to selected submissions. Submissions: elizabeth.trunkey@soundtransit.org

Moderator: Jeffrey S. Wood, Principal, The Overhead Wire, San Francisco, California
Robbie Douglas, Assistant Vice President, Marketing & Advertising, Dallas Area Rapid Transit, Dallas, Texas
Elizabeth Trunkey, Design Supervisor, Sound Transit, Seattle, Washington
John Fall, Communications Manager, TriMet, Portland, Oregon

Published in: Marketing
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RV 2014: Communications Clinic

  1. 1. MINNEAPOLIS 2014 Robbie Douglas DART/Dallas Targeted + tailored Example: DART to DFW Airport
  2. 2. Terminal A Station at DFW International Airport 2
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  10. 10. MINNEAPOLIS 2014 Robbie Douglas DART/Dallas 10 DART orange line to DFW
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  12. 12. MINNEAPOLIS 2014 Robbie Douglas DART/Dallas MANHATTAN PARIS RIO SHANGHAI
  13. 13. MINNEAPOLIS 2014 Robbie Douglas DART/Dallas GOFEST POP- UP ACTIVATION PLAN Custom photo banner with the use of social media. #DART2DFW
  14. 14. MINNEAPOLIS 2014 Robbie Douglas DART/Dallas 14
  15. 15. MINNEAPOLIS 2014 Robbie Douglas DART/Dallas Facebook: www.facebook.com/DARTDallas Instagram: instagram.com/dartdaily YouTube: youtube.com/DARTDallas Twitter: @DARTmedia @DARTalerts @DFWairport 15
  16. 16. MINNEAPOLIS 2014 Robbie Douglas DART/Dallas #DART2DFW 16
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  21. 21. MINNEAPOLIS 2014 Robbie Douglas DART/Dallas © AMS Pictures, 2013 - Proprietary and Confidential
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  23. 23. MINNEAPOLIS 2014 Robbie Douglas DART/Dallas Consumer Promotion and Activation 23
  24. 24. MINNEAPOLIS 2014 Robbie Douglas DART/Dallas Accurate
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  26. 26. •Click to edit Master text styles –Second level •Third level –Fourth level »Fifth level 26 MINNEAPOLIS 2014 Robbie Douglas DART/Dallas Click to edit Master title style

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