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RV 2014: Mobile Phones and Social Media. Social Impact by Paul Supawanich

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Mobile Phones + Social Media = Social Impact

How can we tap the potential of social media and mobile phones? From real-time departure status to electronic fare transactions, technology has elevated both the rider experience and agency management. But despite being early adopters, we've only scratched the surface of its capabilities: to develop more meaningful and lasting relationships with riders; to engage disadvantaged communities; to plan station areas and utilize data; to build new lines of communication. More than 90% of adults in the US carry mobile phones. Come explore how we can take mobile technology and social media to the next level.

Moderator: Craig Adelman, Director of Transit Oriented Development, Low Income Investment Fund, San Francisco, California
Paul Supawanich, Senior Associate, Nelson\Nygaard Consulting Associates, Inc., San Francisco, California
Nick Bowden, Chief Executive Officer, MindMixer, Omaha, Nebraska
Nigel Jacobs, Urban Technologist in Residence, Living Cities, Washington, DC

Published in: Devices & Hardware
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RV 2014: Mobile Phones and Social Media. Social Impact by Paul Supawanich

  1. 1. Passive Participation Using mobile devices to understand travel patterns Paul Supawanich @tweetsupa
  2. 2. Passive Participation: reliance on observed preferences to help shape planning decisions.
  3. 3. Example: tomato sauce
  4. 4. preference data!
  5. 5. preference data?
  6. 6. How do we currently obtain preferences from our communities? public meetings
  7. 7. NelsonNygaard Consulting Associates, Inc. Tuesday Evening: 6:15 PM You’ve got dinner plans elsewhere. Attracting people to a public meeting is challenging
  8. 8. NelsonNygaard Consulting Associates, Inc. Your feedback is here.
  9. 9. NelsonNygaard Consulting Associates, Inc. Or here.
  10. 10. NelsonNygaard Consulting Associates, Inc. This is your study area.
  11. 11. NelsonNygaard Consulting Associates, Inc. Challenge: Audience bias Audience bias Dislike! Dislike! Dislike! Dislike! Dislike! Dislike! Dislike! Dislike! Dislike! Awesome! What’s your opinion?
  12. 12. Who are we missing and how can we better engage them in the planning process?
  13. 13. Passive Participation: The Tools ■Aggregated mobile phone data ■GPS –On-board vehicle –Self-reported (Fitbit, mobile apps) NelsonNygaard Consulting Associates, Inc. 14
  14. 14. privacy disclaimer*
  15. 15. Passive Participation: Tradeoffs NelsonNygaard Consulting Associates, Inc. 16 Benefits  Does not require people’s time or direct participation  Large, quantifiable, sample  Actual travel behavior by…  Time of day  Trip type  Travel volume  Route preferences Drawbacks  No direct interaction with constituents  Tradeoff between great sample size (mobile phone) and accuracy (GPS)  Does not eliminate biases  Full capabilities still being tested
  16. 16. examples
  17. 17. Passive Participation: Express Buses (Atlanta, GA) NelsonNygaard Consulting Associates, Inc. 18 Traditional transit demand analysis techniques to identify “high potential” new markets Identified 10-15 zones to further analyze mobile phone data by origin/destination Outputs: O-D pairs with demand based on time of day and trip type Information used to plan and refine transit service options
  18. 18. Passive Participation: GRTA NelsonNygaard Consulting Associates, Inc. 19 Lines = Travel Demand
  19. 19. Passive Participation: CycleTracks NelsonNygaard Consulting Associates, Inc. 20 For more information: San Francisco County Transportation Authority http://www.sfcta.org/modeling-and-travel-forecasting/cycletracks-iphone- and-android
  20. 20. Passive Participation: Activity Trackers NelsonNygaard Consulting Associates, Inc. 21
  21. 21. Passive Participation: Activity Trackers NelsonNygaard Consulting Associates, Inc. 22 Lines = bicycle and pedestrian activity
  22. 22. is this the future?
  23. 23. Copyright: The Matrix (2004) perhaps, part of it.
  24. 24. Public engagement and participation is not a one size-fits-all activity.
  25. 25. Mobile based, “passive” participation tools can be used to capture feedback from a broader audience.
  26. 26. Mobile based, “passive” participation tools can be used to capture feedback from a broader audience Leading to a process that is more informed and more inclusive to all.
  27. 27. NELSONNYGAARD CONSULTING ASSOCIATES © 2014 Paul Supawanich psupawanich@nelsonnygaard.com @tweetsupa

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