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Tourism Destination Development Plan

We were assigned to come up with an original plan on destination development. We selected Bogalake, which is truly an amazing tourist destination in Bangladesh. We created strategically structured plan to enhance the attractiveness of the destination even more and attract more tourists while minding the sustainable development.

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Tourism Destination Development Plan

  1. 1. 6/4/2014 Tourism Planning and Development THM 411 Prepared by Name Class ID Md. Rafiqul Islam 01 Tanvir Ahmed 02 M. M. Mohsin Kabir 23 Istiak Ahmed (group leader) 33 BBA 4th Batch Department of Tourism and Hospitality Management Faculty of Business Studies University of Dhaka Trek to Heavenly Hill Destination Development plan for Boga Lake, Bandarban.
  2. 2. 1 Executive Summary: Bangladesh is a land of mystery and intrigue. The country is centuries old and while it has seen many visitors over the years, it is only now starting to experience a commercial tourism boom. In many respects, Bangladesh is a land of opportunity and adventure. All we need do is step out and discover its many mysteries for ourselves. There are so many things to be enjoyed here. Perhaps one of the most popular activities is that of sunning on the exquisite white sandy beaches of Cox's Bazaar and Teknaaf. Both beaches are situated on the eastern coast of the Bay of Bengal and are relatively unspoiled by tourists making them a great place to spend vacation time. Another attraction is the many archaeological sites in the country. They are interesting from a cultural and architectural point of view and can be fascinating to tour. Bangladesh's other attraction is a bit more lively – the Royal Bengal Tigers which have become somewhat of a trademark for the country. These stunning big cats are somewhat protected in the country and are stunning to behold! Bangladesh is also home to the longest sea beach, the largest tea gardens and some amazing exotic animal life. To top it off, the people of the country are colorful and friendly and have a fascinating culture. There is a lot to do here. You can choose things such as trekking and adventure tours. Most of the activities give you the opportunity to take in the beautiful green mountains, sparkling rivers and clear vistas. The natural wealth of the area is, in many respects, unbeatable. Bangladesh is a paradise just waiting to be discovered! And we have chosen such a place which is still beyond the eyes of enormous tourists of Bangladesh, and that is ‗Boga Lake‘, Bandarban. The main focus of the plan that we provided is to develop the community of ‗Boga Lake‘ economically and socially. Bandarban is a district in South-Eastern Bangladesh, and a part of the Chittagong Division and Chittagong Hill Tracts. Bandarban is regarded as one of the most attractive travel destinations in Bangladesh. From the get-go, we provide a complete set of information about its geographic location, population density, and culture, resident‘s lifestyle establishments, tourist attractions; particularly natural built sites and other aspects. We have used SWOT analysis of ‗Boga Lake‘ to understand strengths, weakness, opportunities and threats involved in our branding project. We show a general destination development process. Then, we have executed a market segmentation, target market and positioning for our destination.
  3. 3. 2 Sequentially, we work on differentiation, product development, tourism promotional mix that give every component of our tourist destination unique characteristics and positioning from others and help us design it for perspective customers. After that, have provided an initial budget for our plan of 10 years. We have included all the services that would be provided after the implementation of our plan and also all the tourist activities that would be performed. We also have provided a Gantt chart for a 5 year activities.
  4. 4. 3 Table of Contents: Serial Particular Pages 1 Letter of Transmittal i 2 Executive Summary 1-2 3 Background information 5-34 Bandarban District 5 Geography 5 Map of Bandarban 6-7 Bandarban Town 8 History 8-10 Administration 10 Economy 10-11 About Boga Lake 13-34 4 How to go to Boga Lake 35 5 Community 37-38 6 Inventory 38-39 7 Planning 39-41 8 Activity 41-42 9 Facilities and Services to be included 42-44 10 Impacts of Tourism Development 44-47 11 Issues and Constraints 47-48 12 Market Analysis 49-55 Who is our market? 49 Motivators 50 SWOT analysis 51 Market Segmentation 52-53 Market Positioning 53 Marketing Myopia 54 Marketing Mix 54-55 13 Public Participation and Support 55-57 14 Goals, Objectives and Strategies 57-58 15 Theme, Slogan and Logo 59 16 Attractions and Programs to be included 59-60 17 Itinerary 61-64 18 Administrative and Support Zone 65
  5. 5. 4 19 Action Plan 65-66 20 Gantt Chart 67 21 Funding 69 22 Budget 68-69 22 Evaluation Strategies 69-70 23 Findings of the Market Analysis 70 24 Recommendation 70-71 25 Conclusion 71-72 26 References 73
  6. 6. 5 Background Information: Bandarban District Bandarban (Bengali: বান্দরবান) is a district in South-Eastern Bangladesh, and a part of the Chittagong Division and Chittagong Hill Tracts. Bandarban is regarded as one of the most attractive travel destinations in Bangladesh. Bandarban (meaning the dam of monkeys), or in Marma or Arakanese language as "Rwa-daw Mro" is also known as Arvumi or the Bohmong Circle (of the rest of the three hill districts Rangamati is the Chakma Circle, Raja Devasish Roy and Khagrachari is the Mong Circle, Raja Sachingprue Marma). Bandarban town is the home town of the Bohmong Chief (currently King, or Raja, U Cho Prue Marma) who is the head of the Marma population. It also is the administrative headquarters of Bandarban district, which has turned into one of the most exotic tourist attractions in Bangladesh since the insurgency in Chittagong Hill Tracts has ceased more than a decade back. Bandarban skyline from Nilgiri Geography One of the three hill districts of Bangladesh and a part of the Chittagong Hill Tracts, Bandarban (4,479 km²) is not only the remotest district of the country, but also is the least populated (population 292,900) one. The three highest peak of Bangladesh - Tahjindong (1280 meters, also known as bijoy)[* The height of Tahjindong is 829.66m +/-3m as per a recent measurement with Garmin GPSMAP60CSX GPS], Mowdok Mual (1052 m), and Keokradong (1230 m) [* The height of Keokradong is 986m +/-3m as per a recent measurement with Garmin GPSMAP60CX GPS], - are located in Bandarban district, as well as Raikhiang Lake, the highest lake in Bangladesh[citation needed]. Chimbuk peak and
  7. 7. 6 Boga Lake are two more highly noted features of the district. The newly reported highest peak of Bangladesh - Saka Haphong (3488 ft) is also here in Thanchi upazila. Map of Bandarban District Bandarban Sadar, Thanchi, Lama, Naikhongchhari, Ali kadam, Rowangchhari, and Ruma are the administrative sub-districts of Bandarban. Major road routes are: Bandarban-Rowangchhari-Ruma Bandarban-Chimbuk-Thanchi-Alikadam-Baishari- Dhundhum Chimbuk-Ruma Chimbuk-Tangkabati-Baro Aoulia Aziznagar-Gojalia-Lama and Khanhat-Dhopachhari-Bandarban. Meghla Parjatan Nilachal Shoila Propat Prantik Lake Chimbuk Boga Lake Rijuk Fall Keokradong Tahjingdong Shangu River Golden Temple Nilgiri Mirinja Parjatan Upabon Parjatan The three highest peak of Bangladesh - Tahjindong (1280 meters, also known as bijoy), Mowdok Mual (1052 meters), and Keokradong (883 metres) - are located in Bandarban district, as well as Raikhiang Lake, the highest lake in Bangladesh. Chimbuk peak and Boga
  8. 8. 7 Lake are two more highly noted features of the district. Though most Bangladesh sources cite Keokradong as the highest peak in the country, but Tazing Dong (sometimes spelled as Tahjingdong, and also known as Bijoy) lying further east is recognized both by government and expert sources as a taller peak. Measurements taken by English adventurer Ginge Fullen shows that an officially unnamed peak near the Myanmar border (locally known as Mowdok Mual) is the highest point in Bangladesh.Recently a team from Nature Adventure Club took part in an expedition in the mowdok range and agreed with the ginge fullens statement. They got the height of this peak as 3488 feet with gps accuracy of 3 meter. The unnamed summit is known as 'Saka Haphong' to the local Tripura tribes. The following is a list of mountain ranges in the area and the tallest peaks of each range: Range Peak Muranja (also known as Meranja) range Basitaung, 664m Wayla range (most of this range is in Myanmar) Chimbook range Tindu, 898m Batimain range Batitaung, 526m Politai range Keokradang, 884m; Ramiu Taung 921m Saichal-Mowdok range Bilaisari, 669m; Mowdok Mual 1,003m Saichal range Waibung 808m; Rang Tlang, 958m; Mowdok Tlang, 905m Wailatong and Tambang ranges The River Sangu (also known as Sangpo or Shankha), the only river born inside Bangladesh territory, runs through Bandarban. The other rivers in the district are Matamuhuri and Bakkhali. Parts of Kaptai Lake, the biggest lake in, Bangladesh fall under the district. Bandarban Town
  9. 9. 8 The hanging bridge at Bandarban A nearly 52 km² hill-town housing about 32,000 people, of which the majority are Marma. There is a Tribal Cultural Institute here, which features a library and a museum. The town also features Bandarban Town Hospital (offering the best medical service in the district), the District Public Library, Bandarban Government College, the District Stadium, banashri, the solitary movie theatre, the royal cemetery, and, of course, the Royal Palace (two of them since the 11th and 13th royal lines both claim the throne). Apart from the numerous kyangs and mosques, there is a temple dedicated to Kali, the most revered goddess of Hindus is Bangladesh, as well as a centre maintained by ISKON. History In the early days of 15th century, the Arakanese kingdom, where Mrauk U was the capital, expended its territories to the Chittagong area of Bengal. After the victory of Arakan on Burma's Pegu kingdom in 1599 AD, the Arakanese king Mong Raja Gree appointed a Prince of Pegu as the governor of newly established Bohmong Htaung (Circle) by giving the title of "Bohmong" Raja. That area was mostly populated by the Arakanese descendants and ruled by the Burmese (Myanmar) noble descendants who started to call themselves in Arakanese language as Marma. Marma is an archaic Arakanese pronunciation for Myanmar. As the population of the Bohmong Htaung were of Arakanese descandants, these Myanmar- descendants Bohmong chiefs (Rajas) of the ruling class took the titles in Arakanese and speak a dialect of the Arakanese language. Bandarban Hill District was once called Bohmong Htaung since the Arakanese rule. Once Bohmong Htaung was ruled by Bohmong Rajas who were the subordinates to the
  10. 10. 9 Arakanese kings. Ancestors of the present Bohmong dynasty were the successor of the Pegu King of Burma under Arakan's rule in Chittagong. In 1614, King Mong Kha Maung, the king of Arakan appointed Maung Saw Pru as Governor of Chittagong who in 1620 repulsed the Portuguese invasion with great valour. As a consequence, Arakanese king, Mong Kha Maung adorned Maung Saw Pru with a title of Bohmong meaning Great General. After the death of Maung Saw Pru two successors retained Bohmong title. During the time of Bohmong Hari Gneo in 1710, Arakanese King Canda Wizaya recaptured Chittagong from the Mughals. Bohmong Hari Gneo helped King Canda Wizaya in recapturing Chittagong and as a mark of gratitude the later conferred on Bohmong Hari Gneo the grand title of Bohmong Gree which means great Commander in Chief. British and Pakistani rule During the British reign in 1690 The Raide of Frontier Tribes Act -22 was passed which among other things envisaged the creation of Chittagong Hill Tracts District comprising the entire hilly region along the south eastern border of present day Bangladesh, stretching right from Tripura in the north and Myanmar in the south. The act also provided for the appointment of a superintendent to discharge the administrative functions under the direct control and supervision of Divisional Commissioner of Chittagong. However seven years later in 1697 the post of superintendent was redesignated as that of Deputy Commissioner. In 1900 the Chittagong Hill Tracts Regulations 1900 was enacted to provide a consolidated and broader legal framework for the administrative system. This Act with minor modifications constituted the fundamentals for the administration of three hill districts. Recognizing the special historical and geographical features of the place as well as uniqueness of tribal population, the Regulation of 1900 divided the entire district into three circles. Each circle was to be headed by a circle chief whose primary responsibility was to collect revenue, assisted by a Headman (Head of a Mouza) and a Karbari (Head of a Village) respectively at Mouza and village level. The Bohmong king was appointed as the Circle Chief of the Bohmong Circle. During the British period, the area of Bohmong circle under Bandarban and Lama Thana was operated as lowest administrative unit, with a Circle Officer as its head. During World War II the area saw the presence of a formidable British military presence that came to stand against a Japanese invasion. The tribes of these hills held the reputation of unyielding rebellion throughout history. When India, Pakistan and Myanmar went
  11. 11. 10 independent from the Raj, the tribes of Bandarban flew the Myanmar, then known as Burma, flag for a few days. During the Bangladesh Liberation War (1971) to gain independence from Pakistan, leaders of the tribal people sought allegiance with Pakistan government though most the general tribal people were against the decision. Since Bangladeshi independence In the late 1970s, a policy of forced settling of Bengalis into Chittagong Hill Tracts to change the demography of the region was pursued, which later gave rise to much violence against the hill people and the insurgency led by Shanti Bahini. There has been an attempt to create a division among tribal cultural lines between the Chakmas, who led Shanti Bahini, and the Mrus, by creating an anti-Shanti Bahini militia out of them. Now, after the peace treaty, Bandarban stands as a locally governed ethnic region together with the two other hill districts. Representation of numerous tribes of the district in the Hill Council now stands as a thorn of dispute here. Contemporary history of Bandarban has not been a happy one, despite much development initiatives taken by church organizations and UN agencies like UNICEF, UNDP and UNFPA as well as Bangladesh Army present in large numbers here. The district is still under a quasi-military rule. Insurgents from across the border as well as drugs and arms smugglers play a large role in the jungles here. Newspaper reports of discovering poppy fields or arms caches are not rare for Bandarban. There also is much tension between Bengali settlers and ethnic minorities, as well as between early Hindu settlers and recent Muslim settlers and between dominant tribes and lesser tribes. Administration Administrator of Zila Porishod: Kwa Shwe Hla Deputy Commissioner (DC): K M Tariqul Islam Bohmong king: U Kwa Sine Prue Chowdhury
  12. 12. 11 Economy Heavily dependent on Jumm farming, which is a slash and burn agricultural technique, Bandarban produces little that is of economic value outside self-consumption of the hill people, also known as Jumia. Fruits (Banana, Pineapple, Jackfruit, and Papaya), masala (ginger, turmeric) and tribal textile are the major exports of the district, with tourism growing fast as a source of revenue. Much of the trade in fruit, like most other commerce in the district, has been taken over by Bengali settlers. Clothes are mostly made of cotton, wool imported from Myanmar and silk cotton which is a rarity in most of Bangladesh. All cotton is spun and woven by hand. To promote local textile there now is a Bangladesh Small and Cottage Industry Corporation (BSCIC) center in Bandarban together with a wonderful sales center. BSCIC has also introduced mechanical spinning and weaving here. Bamboo and tobacco grows in significant quantity, but largely is not considered as economically profitable products. Bamboo is used, along with canes, not just to make the traditional stilt houses, but is the material for most tribal craft, including the bamboo smoking pipe, a major health hazard. Some bamboo-craft and local-made cigarillos are now exported out of the district. Two church-based development organization - Christian Commission for Development in Bangladesh (CCDB) and Caritas are the major forces of development in the district. UNICEF is driving the education effort, which is mostly directed at younger children. Tourism Buddha Dhatu Jadi
  13. 13. 12 ―We welcome guests, but don't want Bandarban to become crowded or polluted like Rangamati. We don't want to lose our culture nor see it consigned to a museum.‖ —Raja Aung Shue Prue Chowdhury, (on tourism) Boga Lake Bandarban lies, by bus, eight hours away from Dhaka, and two hours from Chittagong and three hours from Cox's Bazaar. It is also possible to get there by a six-hour bus ride from Rangamati.The Buddha Dhatu Jadi, the largest Buddhist temple in Bangladesh, located in Balaghata, 4 km from the town.This place attracts many tourists every year. This Theravada Buddhist temple is made completely in the style of South-East Asia and houses the second largest statue of Buddha in Bangladesh. The waterfall named Shoilo Propat at Milanchari is another place tourists like to visit. The numerous Buddhist temples, known as kyang in local tongue, and bhihars in the town include the highly notable the Rajvihar (royal vihar) at Jadipara and the Ujanipara Bhihar. Bawm villages around Chimbuk, and Mru villages a little further off, are also lie within a day's journey from the town. Prantik Lake, Jibannagar and Kyachlong Lake are some more places of interest. Boat ride on the river Sangu is one of the main attraction here for tourists. About Boga Lake Boga Lake is the most beautiful natural Lake in Bangladesh. It is also known as Bagakain Lake or Baga Lake. Boga Lake is 18 kilometer away from Ruma Sadar Upozilla in Bandarban. The area of this Lake is about 15 acres. It is about 3000 feet above sea level. The color of water of this Lake is blue and very nice. There are many mythological stories behind the creation of this Lake. There are many tourists make their way to Boga Lake every year, especially in the winter season. Small tribe community like Bawm, Khumi have localities besides the Boga Lake. In the rainy season, it is quite difficult to stroll beside the
  14. 14. 13 boga Lake. The road from Ruma to Boga Lake is still under construction. There waiting lots of pleasure and delight for you at Boga Lake. You will definitely be amazed looking at the big rocks lying in and out of the Boga Lake. You can have a camp fire beside the Lake, which will be unbelievable and mind-blowing memory in your life. Information for Tourist At first you have to make a trip from Bandarban to Ruma Upozilla by ―Chander Gari‖ (public jeep) or a private vehicle. From Ruma you can hire public jeep up to Boga Lake. On the way you have to register your name, contact address and other details in the respective security camp. It is apprised that you are not allowed to leave Ruma for Boga Lake after 4pm. Beauty of Boga Lake Boga Lake, an inscriptive endowment of beauty and pleasure at Bandarban, Bangladesh Nature lovers always feel a thirst inside for beauty, thrill and enchantment. And the holy nature has bestowed Bangladesh with an overwhelming and unparalleled creature which is publicly known as Boga Lake. Boga Lake is considered as a source of wonder, unlimited beauty and adventure for the nature`s lovers and travelers. So Boga Lake is waiting with its unique beauty for those adventurous travelers who just not only want to satisfy their eyes with artificial and tedious natural beauties but also want to fill their heart with eternal joy and thrill to innovate their restless mind. And it has emerged like a holy duty of the travelers and tourists to visit the Boga Lake as soon as possible to highlight the beauty with thrill.
  15. 15. 14 The highest natural Lake of Bangladesh, Boga Lake Boga Lake is the highest natural Lake of Bangladesh situated at Bandarban, Chittagong. Boga Lake attracts the nature lovers in such a magnetic way that no other place of beauty can dare to be the alternative of Boga Lake. Nature has created this Boga Lake with its kind attention which results in a legendary reserve of water on the hilltop to attract the tourists, travelers and nature lovers not only from the local inhabitants of Bandarban but also people from all over Bangladesh and even of the whole world. Location of the Boga Lake The location of the Boga Lake is some kind of different than other common Lakes and water reserves of Bangladesh. One of the peaks of the mountain range Politai, in Naitong mauza, situated in the renowned upazila Ruma of Bandarban, Chittagong is considered the politically recognized location of Boga Lake in Bangladesh. It takes about 29 km way from the eastern bank of the famous river Shankha of Bandarban to reach to Boga Lake. Boga Lake is about 65 km away from the Bandarban town. Boga Lake is registered to be 1500fts above sea level & 15km away from Ruma Sadar Upazilla of Bandarban. Boga Lake has covered total 15 acre areas to attract the tourists and common people indeed. Alternative identification of the Boga Lake Boga Lake is being identified through different local names among the inhabitants there in the Bandarban city. So, the travelers and tourists must not be confused with the names like Bagakain Lake, Bagakyne Lake or Baga Lake along with Boga Lake. It is an interesting fact that the Boga Lake is also sometimes known as dragon Boga including some local superstitions about the Boga Lake.
  16. 16. 15 Origin of the name Boga Lake The origin of the name Boga Lake is derived from some domestic mythological stories. The word Boga is derived from the local word Baga which means a dragon or fire. Actually some super natural stories flame the fire about the Lake being the accommodation of an ancient dragon indeed and that concludes the story of the identification of Boga Lake Description of the Boga Lake Anthropologists define Boga Lake as 2000 year old hill enclave natural Lake of Bandarban,Bangladesh. Boga Lake is accompanied with deep bamboo bushes from its three sides, which are bounded by mountain peaks. Again, Boga Lake is recognized as the highest natural Lake of Bangladesh which is approximately 1500 ft. above the sea level. Boga Lake has a rectangular shape either funnel shape. But some experts argue that the Boga Lake is about (3000-3700) ft. above the sea levels indeed. The Lake is supposed to be 38 meter deep. There remains a small spring beside the Boga Lake which is called Bagachhara (153m deep). Boga Lake is a closed Lake and to drain out water there is no outlet. Basically, Bagachhara is the fundamental source of water along with surface drainage, rain water and seepage of spring, soft and small rocks of different shapes have almost covered Boga Lake surface. Mirror view of Boga Lake The beauty and attraction of the Boga Lake changes with the color change of the Lake. Depending on various indicators like sun rays, clouds` humidity and the so called existence of a hot spring at the bottom of the Boga Lake the water of the Boga Lake takes different color at different seasons. But usually the Lake water shows its extra –ordinary crystal clear mirror view of blue shade which reflects like pearls and more than enough to astonish a tourist guy.
  17. 17. 16 Nature of the Boga Lake water Chemical experts comment that the water of the Boga Lake is lucid or acidic. So, basically Boga Lake is not appropriate for the growing of common plants and weeds or living of fishes. In contrast, some argue that the nearby people use the Lake water for drinking and some planktons and bacteria easily grow in the water of the Boga Lake. But it is really amazing that the travelers of the Boga Lake usually do not miss the chance to take a hot swim in the beautiful Lake to freshen up their mind. The mythological history of the Boga Lake: The interesting Boga Lake is believed to be created almost 2000 years back. So, it is very natural that the creation of the Boga Lake is considered to relate with some ancient supernatural mythologies. The local inhabitants believe that this Boga Lake and its surroundings have derived from an instant earthquake. Legends mention that there the particular area was the resident of the gods and goddesses of the aboriginal people. But a sudden disaster of a deity who killed (actually ate) the inhabitants of the local Khumi tribal village people. The story did not end there. The deity reappeared in the form of a dreadful dragon and was responsible for the instant earthquake which resulted in the craving of the hillside, disappearing of that village and the formation of the legendary deep Boga Lake. The present supernatural belief about the Boga Lake: The ancient supernatural beliefs and folktales about the Boga Lake is still alive for some strange specialty of the Boga Lake at the present time. The Boga Lake actually never dries up but there is no source of permanent water supply there because of not having the
  18. 18. 17 existence of any particular stream to fall in or out. Again, every year during April- May the transparent water of the Boga-Lake becomes muddy. And these characteristics of the Boga Lake are nothing but enough to add fuel to flame the fire of supernatural stories ahead. Experts’ solution about the Boga Lake: Anthropologists, geologists and chemical experts are trying hard to solve the mystery of Boga Lake. The tribal local people still believe that the ancient myth is unsolved. But scholars consider them just as superstitious stories because generally they cannot show any strong evidence about the creation of the Boga Lake. Geologists mention about the existence of a dead volcano and the collection of the rain waters in the cave area of that volcano resulted in the creation of the Boga Lake. Even the nature of the water and the soil of the Boga Lake also support their theory to some extent. Boga Lake for Tourists: It can be stated without any hesitation that the Boga Lake has emerged as a heavenly place of beauty and pleasure for those who loves to travel and to face challenges as well. That is why every year numerous tourists and travelers from home and abroad make their way to Boga Lake compromising the hard journey and struggles because they are fond of real beauty and mental peace indeed. Conservative thoughts about visiting Boga Lake: Generally people considered Boga Lake as an ancient and rough or hard to visit place. That is way Boga Lake was deprived of enlisting in their holiday tour spots for several years. They suspected that visiting Boga Lake requires restless hiking and trekking of hours through some really hard and tough hilly areas where neither any transport nor any assistance is available. But reality is that they were being unattached with the recent status of the region. But most of these negative thought actually goes in vain these days. It is true that the Boga Lake is a real mixture of beauty with thrill but a little courage and adventurous mind will easily pave the way for one to experience the endless beauty of the Boga Lake.
  19. 19. 18 Ultimate adventure through visiting Boga Lake: It is not that much tough to access in the Boga Lake as it is heard. And also people are not actually unfit to visit the Boga Lake. One just has to enlarge his visiting spots` list with newer views and convert their dream into beauty with adventure. Again, one must show his bravery and have to be prepared for any kind of challenges to be faced. So, the best way is to grasp the pleasure from thrill that will easily make them enable to satisfy their thirsty eyes and mind as well. Boga Lake takes different looks during different nature: Boga Lake area, the surrounding and the way to reach Boga Lake offers different elements of beauty during different nature. This diverse look of the Boga Lake can be differentiated easily by a regular traveler of Boga Lake. It will create thrill and diversity of beauty to the travelers of Boga Lake too. Boga Lake During the rainy season: The way Ruma to Boga Lake is still under construction. There is basically two ways to go to Boga Lake. One is through the `jhiripath` (jhiripot) and another is by the local vehicle `chander gari` and then keep trekking to reach to Boga Lake. But the zigzag road or second way to Boga Lake becomes not usable, dangerous and tricky to communicate during the rainy season because of mud and seasonal water, so, if the travelers want to enjoy the trekking side they will have to choose the winter to visit Boga Lake. But it is also true that they will miss several elements of fresh, green beauty side which is offered by the nature during the rainy season if they chose the winter to visit. Though all these constrains are there but it should be also added that the lavish green beauty and fresh environment and fragrance of nature in the Boga Lake which is offered during the rainy season with the small drops of rains cannot be compared with any other elements of beauty. Boga Lake during the winter season: The trip to Boga Lake can be most interesting, amazing and adventurous during the winter season undoubtedly because the historical trekking of 7 hours almost 22 km can only be possible in the winter. It is also possible for the trekkers because of not having mud or rain. The sky remains clear and weather remains cool. The lofty, zigzag roads become interesting
  20. 20. 19 and the trekkers become enthusiastic to make the journey indeed. It is true that without this dry and cold weather the trekking is in a word impossible so the thrill remains undone. But there is also a sign of burn and barren atmosphere due to the wintery laziness of the nature of the Boga Lake and the freshness of the nature remains hidden there. The lack of green signs turns into the color of burned charcoal in the Boga Lake. The roads are dusty and the atmosphere is dry. Although the nature hides its real beauty during the winter season but the dusty, rough roads are the only way to trek to Boga Lake during the winter and so for the travelers and tourists the winter comes with its own beauty and advantages to have a great trip to the thrilling Boga Lake. Hibernate from the chaos of life with Boga Lake: The confusing and monotonous city life when makes our life boring and tasteless then it is needed to visit something different. The same sight of beauty and nature, sometimes also makes our trip meaningless. And for those nature lovers who want to feel every thrill and experience every cone of beauty Boga Lake is awaiting for them with all its kind resources of beauty to make them overwhelmed all the way indeed. Boga Lake takes different looks during different nature: Boga Lake area, the surrounding and the way to reach Boga Lake offers different elements of beauty during different nature. This diverse look of the Boga Lake can be differentiated easily by a regular traveler of Boga Lake. It will create thrill and diversity of beauty to the travelers of Boga Lake too. Boga Lake During the rainy season: The way Ruma to Boga Lake is still under construction. There is basically two ways to go to Boga Lake. One is through the `jhiripath` (jhiripot) and another is by the local vehicle `chander gari` and then keep trekking to reach to Boga Lake. But the zigzag road or second way to Boga Lake becomes not usable, dangerous and tricky to communicate during the rainy season because of mud and seasonal water, so, if the travelers want to enjoy the trekking side they will have to choose the winter to visit Boga Lake. But it is also true that they will miss several elements of fresh, green beauty side which is offered by the nature during the rainy season if they chose the winter to visit. Though all these constrains are there but it should be also added that the lavish green beauty and fresh environment and
  21. 21. 20 fragrance of nature in the Boga Lake which is offered during the rainy season with the small drops of rains cannot be compared with any other elements of beauty. Boga Lake during the winter season: The trip to Boga Lake can be most interesting, amazing and adventurous during the winter season undoubtedly because the historical trekking of 7 hours almost 22 km can only be possible in the winter. It is also possible for the trekkers because of not having mud or rain. The sky remains clear and weather remains cool. The lofty, zigzag roads become interesting and the trekkers become enthusiastic to make the journey indeed. It is true that without this dry and cold weather the trekking is in a word impossible so the thrill remains undone. But there is also a sign of burn and barren atmosphere due to the wintery laziness of the nature of the Boga Lake and the freshness of the nature remains hidden there. The lack of green signs turns into the color of burned charcoal in the Boga Lake. The roads are dusty and the atmosphere is dry. Although the nature hides its real beauty during the winter season but the dusty, rough roads are the only way to trek to Boga Lake during the winter and so for the travelers and tourists the winter comes with its own beauty and advantages to have a great trip to the thrilling Boga Lake. Hibernate from the chaos of life with Boga Lake: The confusing and monotonous city life when makes our life boring and tasteless then it is needed to visit something different. The same sight of beauty and nature, sometimes also makes our trip meaningless. And for those nature lovers who want to feel every thrill and experience every cone of beauty Boga Lake is awaiting for them with all its kind resources of beauty to make them overwhelmed all the way indeed. Beauty of Boga Lake: The beauty and charm of Boga Lake is such a pleasure where nature has opened up all its sights without any hesitation for the tourist to grasp those beauties. And this pleasure and beauty can be seen and felt at the cost of a little adventurous journey and a bit bravery and confidence. There remains numerous delight and elements of beauty starting from the soft rocks lying in and out in a rhythmic way of the Boga Lake. The calm environment then
  22. 22. 21 makes the tourists familiar with the term beauty in peace. The bamboo bushes around the Lake, the grass and the ―kashful―, and the water lily and other plants contribute as like verse of a great poem of beauty. The travelers forget to take breathe when the high mountains with the soft clouds on their embracing steeps appears in front of them around the magical Boga Lake. The tiredness and toil of journey all are bound to wash away with the scenic beauty of the Boga Lake. The beauty is not only amplifying but it is also inspiring to fill the eyes with real and natural beauty. Attractions of Boga Lake: Boga Lake is one of those amazing beauties of this country and as well as this whole world that words will be too limited to describe its magical attractions. Boga Lake offers such a beauty and attraction that the nature lovers feel pride inside to visit the Boga Lake. The calm and cool nature of the Boga Lake takes the visitors miles away to a paradise of peace and beauty where nature hugs them with its all treasures to make the history. The beauty and attraction is diversified, sometimes it makes the travelers thrilled, sometimes it gives them peace and sometimes it makes them stunned with the incredibility of beauty. The attention of the travelers who are yearning for the unquenchable thirst for pleasure is highly recognized by the natural beauty of Boga Lake. It is such a magnetizing place which will keep the mind busy with astonishing beauty and attraction of its amazing mirror view of water resources, serpentine structure, zigzagging thin pathway with all other smallest elements around the Boga Lake. Delights around the Boga Lake: There are several ingredients around the Lake to make the journey memorable. Organized camp fire during nights can be enjoyed fully and be an un-faded memory of life. Again swimming with friends in the mirror like crystal clear water can add a new dimension of pleasure during visiting the Lake. The local inhabitants use the Boga Lake water for their daily working and using purpose there. Boga Lake at the morning: The fresh view of the morning Boga Lake is more than enough to make the mind busy for rest of the day with its captivating beauty. The moon sets slowly over the Lake and then with a slower pace the morning Sun peeps with his all beauty and power and amazing rays of
  23. 23. 22 light to wake the world of beauty up in front of its worshippers. The magic then starts with the reflection of numerous unseen colors and inexperienced beauty. The world of beauty begins to glow and slow, steady but strong and shaking beauty starts to emerge which keeps the eyes of the admirers overwhelmed all day long. Afternoon magic of the Boga Lake: The Sun with its magical lights can easily change and shape the beauty and charm of the Boga Lake at the afternoon when the sun light starts to spread then the beauty also glows with the light of the Boga Lake. Even the grass and dust also glows and spreads their beauty with the ray of sun. The sun dusking can make the tourists stunned again with eternal beauty indeed. When the afternoon sun starts hiding himself in the western hills, it creates a contrast of lights and shadows. The local grass and ―kashful‖ waves with gentle breeze and the hilly sides seems to turn into real gold and thus the magical sun lights creates simple history for the photographers with its heavenly beauty which satisfies more than eyes and lenses through to our hearts` satisfaction. Boga Lake at night: The color of the dark is endless. When the tourists stay at the Boga Lake sometimes they get the lucky chance to experience the sight of full moon view during the Boga Lake night. The beauty of the moon with its thousands of glorifying companion- night stars creates an unparalleled beauty of joy and thrill. The reflection of the hills on the water through the moon light is bound to make the travelers of the Boga Lake to be stunned with joy without any doubt there. Tribal community in Boga Lake, Bandarban It is easy to imagine for the common people that almost 1500 ft above sea level and unfavorable natural area of Boga Lake has made it without any existence of human community or barren area indeed. But the tourists and travelers will feel relieved to know that they will find numbers of local tribes like Bawm or Bom, Khumi and others on their way and in the Boga Lake area too .Generally the tribes are considered their asset in their journey of Boga Lake to welcome them warmly and for the betterment of their interesting tour.
  24. 24. 23 Boga Lake para Along with the original inhabitants of Boga Lake like Bawm and Khumi communities there are some other diverse tribal communities are noticed on the way or in the surrounding areas of Boga Lake. For example in the northern side of the Boga Lake their lives the Marma tribal community which is renowned as the largest tribal community of our country indeed. Again, there are also seen Murong communities in the Bog Lake area. And all these diverse communities form an act as a common community which is well known as Boga Lake para. Among the inhabitants of Bog Lake para the Bawm and the Murong tribal people are famous for their friendly attitude to welcome the tourists and trekkers warmly. Tribal assistance in Boga Lake The astonishing beauty of Boga Lake is undoubtedly its first attraction for the travelers and trekkers to make a real adventurous journey with a smiling face. But it is also cannot be denied that the way of treating of the local inhabitants also add a breathe of satisfaction to them in the Boga Lake area. In that unknown unfriendly area from food to every single thing the new comers have to rely on the tribal communities. And to their utter surprise they just not only manage all the stuffs with a happy smiling and a helping hand but they also enjoy it. And sometimes a bit educated and modern tribal families or identities can also instruct them in different ways and let them know more information about ancient history and modern political, environmental and other positive or negative issues of their lives in the Boga Lake. Nature of tribal commons in Boga Lake If we have to analyze about the nature of the local tribes of Boga Lake then those who have experienced their company would hardly deny about their polite and friendly nature. Apart from a very few exceptions the common tribes really follow the traditional Bengali culture. They lead basically very simple life. Most of them prefer or have to prefer cultivation as their profession. There is a common tradition of zum cultivation which is a renowned one in the Bog alto. They form usually large families and they are pretty much well behaved to their guests of Boga Lake and try to make them satisfied to their hearts content. They feel free to share their lifestyle in the Boga Lake. Some feel afraid of them before going to Boga Lake being unknown of their nature. But it is really good news that they are just like us and always ready there to help the tourists out in the Boga Lake. Do not be afraid, mentality of common ways and beliefs.
  25. 25. 24 Precautions in behaving with the aborigine people in Boga Lake But it should be also reminded that none should criticize their culture or lifestyle or beliefs while visiting their local areas of Boga Lake. It is then actually normal that they could get disturbed or angry. And adopt some hostile behavior. But it is really rare until the tourists or trekkers do not wish to have a clash. The guests of Boga Lake that is why should also be well behaved with them should respect their culture and follow some common antiquate like not to criticize them, follow their instructions as they know better than the new comers and they have potential right to instruct about Boga Lake. Again it should be better not to interfere in their personal matters and to take permission before framing or capturing their personal images or videos and after all to adopt a peaceful relation to enjoy their trip without any harassment in Boga Lake. Accommodation systems at Boga Lake The local tribal communities have interesting arrangements for the tourists and travelers accommodation of the Boga Lake. They have built small but attractive cottages with sufficient facilities within their range. And it is really great that sometimes tourists or travelers get amazed because of the beauty, charm and unexpected facilities and building tactics of the small cottages provided by the tribal communities in return of a comparatively cheap amount of money almost 1500 ft. above the sea level area of Boga Lake. Renowned cottage of Siyam Didi in the Boga Lake It is really true that the tourists and the travelers should be grateful to some special personalities who have worked and planned to lessen their hardship in visiting Boga Lake. Siyam Didi is a renowned lady in the Boga Lake para or area who is considered as an asset and breathes of peace for the travelers and tourists. She has emerged as an abstract of assistance in the unknown area of Boga Lake for the trekker‘s travelers. She provides cottages for the trekkers and tourists to accommodate and also arranges their foods and relative services in the Boga Lake and takes a great care to accompany with the very friendly Bengali tradition. After reaching Boga Lake it is very easy to find out her as she is a familiar face there, so with the help of a guide or the common people anyone can easily reach to her and feel relieved in the Boga Lake.
  26. 26. 25 Hotel arrangements of Bandarban The main visiting point Boga Lake does not have any hotel system there indeed,. So the tourists or travelers have to arrange some local tribe‘s house for the purpose of their accommodation. But before reaching the destination Boga Lake, the travelers have to stay at the Bandarban or Ruma Bazar where they have to hire local hotels to stay for several hours or overnight. And to their utter surprise the hotels are not too much expensive but much luxurious indeed. Tourists can hire a double bed room for staying at night at the cost of (700- 3500) Tk usually. Tourism spot The precious thing costs a little more. The destination Boga Lake is emerging slowly as a famous domestic and foreign spot of tourism. Thousands of tourists every year gets there crowded to enjoy different sides of beauty and thrill. Boga Lake is becoming one of the famous domestic and international tourism sight and the part of our pride indeed. Journey to Boga Lake One should have to be prepared for a long time journey experience to reach to Boga Lake. But the way is to reach to Bandarban first. Then the Thana/Upazilla Ruma and then from the Ruma Bazar the tourists or travelers should plan to visit Boga Lake. Transports: If anyone wants to visit Boga Lake from Dhaka or Chittagong, then he might have to use several transports like bus, car, rickshaw, river cruise and bumpy jeep of Bandarban (locally called chander gari or chader gari) and then by walking to the desired destination of Boga Lake. Superstition about Boga Lake journey Some still believe that trekking is the only way to reach to Boga Lake. They even do not know about the existence of Chander Gari vehicle. If proper information is being collected then things would get cleared that a little courage and confidence will easily pave your way to the dream land Boga Lake. The routes to visit Boga Lake
  27. 27. 26 One can go to Bandarban city following three routes mainly. Dhaka, Chittagong and Cox`s Bazar. To reach to Boga Lake firstly one has to go to Bandarban. By bus or hiring private jeep one can go to Bandarban. By bus The easiest way to get to Bandarban is hiring a bus. Among few services from Dhaka to Bandarban the Dolphin at Kalabagan, Unique service, Shyamoli Paribahan at Gabtoli, Asad gate, Fakirerpul, Kamalapur, Saydabad and S Alam at Kamalapur are considered as the best services. Generally they cost (550-600) Tk per person and takes around 6/7 hours to reach. The long tiring journey can be taken during the night time to pass the time and journey easily. Usually it is better to buy advance tickets to avoid interruptions. There are only a few services from Chittagong to reach to Bandarban such as Purbani at Bahaddarhaat which takes approximately two hours and costs around 220 Tk per person. The bus service is available from 6:30 am to 5:00 pm all day long after every 30 minutes. One can reach to Chittagong from Dhaka by taking a flight (Bangladesh Biman or GMG airlines), bus service (Shohagh is considered best) or a train service (Turna Nishitha, Subarna or Mahanagar). It is a 3 hour Journey from Cox`s Bazar to Bandarban route (the most popular is Purbani at Laldighi). To reach Cox‘s Bazaar from Dhaka it can be made either a 10 hour bus journey (Shohagh is recommended) or a flight (Bangladesh Biman or GMG airlines). From Chittagong it is 4 hour bus journey (Dolphin and Purbani are most popular). But the honest advice is to take direct Bus service from Dhaka for the Dhaka dwellers and Chittagong Bus service is best for the inhabitants of Chittagong as well as Cox`s Bazar transport service for the Cox`s Bazar dwellers to reach easily and safely to Bandarban. One can also reach to Bandarban through Rangamati by the way of Chandraghona by bus (around 270 Tk per person) but due to perilous route system it is not recommended at all. By car It is possible from Dhaka or Chittagong to rent a car, micro bus or private jeep to directly to Bandarban. There are several services of micro bus. Among them NOAH is popularly known to all. Air conditioned and 14 seated these micro bus costs around (7000-10000) TK including all charges and air conditioned private car may cost around (6000-8000) Tk
  28. 28. 27 including all per day. Price may vary with different indicators indeed. But it is strictly discouraged by the experts because the roads are there are not friendly or as simple like Dhaka or Chittagong. The roads are free of jam but they are rough and unsmooth and sometimes dangerously zigzag through the map. The plain land drivers often get lousy or confused in the hilly areas and they also do not know the locality or strategy to drive there. So, it is needed an expert or habituated driver of those unfriendly roads to drive in such way to avoid unwanted interruption and secure journey to Boga Lake. Bandarban to Ruma transport system: One can hire a public jeep Chander Gari or private jeep up to Ruma Thana/Upazilla of Bandarban. From Bandarban it takes first Chander Gari and then river cruise to reach to Ruma. The first trip of Chander Gari is at 9am. The Chander Gari or bus will go in front of ‗Koikhong Jiri‘ in 1-1.30 hrs. Then it is needed to have the boat journey. The river Sangu needs to be crossed by boat. These boats usually carry ten people. It costs about 30 tk per person. During the dry season the river remains virtually dry and it takes much time to reach to Ruma. It takes around one hour (more or less depending upon the nature and season) to Ruma bazaar. It can take 9am to 1pm to reach from Bandarban to Ruma Bazar. Chander Gari to reach from Ruma Bazar to Boga Lake Chander Gari or Chader gari (meaning the vehicle of the Moon) is the most popular transport like a bumpy jeep, open topped truck or bus in Bandarban to reach to Boga Lake. This car is actually having 4 wheels driving vehicle as land cruiser. The drivers of the Chander Gari have to be carefully trained and their tactics are pretty much different than the local drivers of Dhaka or Chittagong city. Because the roads are not smooth but enough rough and the drivers should have to be extra strategic to safely drive the cars through the lofty and serpentine zigzag roads and the hilly tracks of Bandarban to Boga Lake. The passengers usually gets squeezed in them and the vehicles are able to carry about 35-40 people in a single trip. The Chander gari is available to take the tourists to Boga Lake 3 times a day from the Ruma Bus stand or Chander Gari stand. Tourists can ride on a Chander Gari by buying tickets from the stands on the way to Boga Lake. The transport can easily be compared with a ride like roller coaster for the serpentine or zigzag road system. A little hiking or rickshaw at the cost of around 15 Tk will make the tourists to reach from Ruma bazaar to Chander Gari stand.
  29. 29. 28 Time schedule of Chander Gari Chander Gari is 3 times available to reach to Boga Lake. This are The first trip at 8.00 am The second trip at 12.00 pm The third and last trip 3.00 pm It should be reminded that the best one is to catch the first tip to Boga Lake because the latter journey is full of challenge, adventure and uncertainty of long trekking and all stuffs. And it is also important that no tourist or travelers are allowed to set for Boga Lake after 4pm because of natural risk and unsmooth way. After reaching Ruma Bazar the tourists have to seek permission from the Ruma Garrison or Ruma Bazar Army Camp before 2pm if anyone wants to start that day for Boga Lake. So, the tourists should try to catch the first Chander Gari for their own safety and enjoyment. Hard rock roads to Boga Lake The roads to Boga Lake is not smooth but challenging basically for two reasons. One is for its longer duration and another is for its rough, dry and zigzag, unsmooth way to go to Boga Lake surroundings fill with dust and dirt indeed. Journey by Chander Gari The first advice is for the travelers not to be nervous. The drivers are quite experts. They would not let you easily to fall down. Secondly passengers should try to be squeeze. The transport basically moves through the top of the hills, from one base to another directly like a bumpy ride. It is thrilling as well as challenging. The thorny roads can easily move the travelers up and down according to the soft, rock, soil made or brick laid roads which are still under construction. It is beyond mention that they have to sit tightly with much confidence. Trekking and climbing hills to Boga Lake During the winter season the tourists can have a walk to Boga Lake- the historical trekking takes approximately 6 hours and way of 22 km to Boga Lake. It is a bit tough part of the journey. Sometimes hills seem too harder to climb and travelers wish to give up. But they have to keep patience to reach to the desired destination of Boga Lake. It would be easier
  30. 30. 29 for the trekkers to keep a bamboo stick with them for keeping balance. It is also easy to go down rather than going up scientifically. All Fare and usually required time to travel Dhaka-Bandarban-Ruma-Boga Lake at a glance The simple graph from Dhaka to Boga Lake using two different ways Dhaka – Bandarban city (by bus) – Ruma Sadar (by Chader gari) – Ruma Bazar (by Hired boat) Boga Lake (By walking at the Hilly Road about 22km) – Ruma bazar (by walking in Jhiri Pot around 16 km) – Bandarban city (by boat) – Dhaka (by bus) Guides in the Boga Lake Travelers can hire guides from the local hotels of Ruma, Bandarban because it becomes kind of impossible without a guide to visit the Boga Lake. Because the tourists are totally unknown and unaware of the new atmosphere. Guides are available at TK (500- 600) approximately per day for the travelers. Guide will also stay and eat with the travelers cost indeed. Guide is damn necessary for the strangers and first timers. An experienced and smart guide is needed who will understand the zeal and thirst for knowledge and beauty. Tribal guides can offer a better service because they are more experienced about the Boga Lake. Arrangements of foods in Boga Lake It should have to be noticed that there is no residential or non- resident hotel, motel or restaurant in Boga Lake. So, the tourists or travelers should have to manage their foods, drinks and other stuffs from local tribal communities, they have to pay them for this services which is not too much expensive at all. Location Transport Time Fare Dhaka to Bandarban S. Alam/Saudia/ Dolphin/Unique 10:30pm- 6:30am Tk 550-600/- (BDT) Bandarban – Sangu By Chander Gari or Bus 9:00am- 10.30am Tk 70/- (BDT) Sangu – Ruma Bazar By Boat 12:00pm- 1:30pm Tk 30/- (BDT) Ruma Bazar – Boga Lake By Walk About 6 hours
  31. 31. 30 Available foods in Boga Lake The local tribal people consider almost everything that can walks, fly or swim as food, so travelers should have to be damn conscious and investigate to avoid dog meat, dried snakes and other uncommon dishes. Most of the foods cooked by the tribal peoples feel too much hot but extra ordinary delicious to the tourists again, the natural view and supreme tiredness by trekking easily helps the tourist to grasp more and more taste from the local spicy foods of Boga Lake. Dry fishes are most common food item here. Nappy, a semi dried fish paste with powerful flavor is one of the top delicacies. Dry Foodstuffs The travelers can manage some dry food stuffs to carry with them to Boga Lake, but they should keep in mind that the bags cannot be heavier much because it will create trouble trekking the Boga Lake mountainous area. Rather, they should try to keep their travelling bag as light as possible for their betterment of Boga Lake tour. Tourists can pack all their necessary stuffs in extra water resistant bag to Boga Lake. Drinks of Boga Lake A local rice wine called Arraa is a popular drink. It is often flavored with stone-apples, pineapples and elachi. Other than this coconut juice, tea and normal waters are available here. Tea is a popular drink commonly delicious but server with salt rather than sugar here. Precautions before trekking the Boga Lake Travelers should have to be enough confident about trekking a long way and also to be energetic and mentally prepared to walk almost 7 hours through almost 22 km hilly roads indeed/ They can carry some energy drinks with them. But it is also important that they should carry as less stuffs as possible to make their journey easier to Boga Lake. Trekkers should carry with them some energy drinks, painkillers. Medicine, saline, glucose, insecticides and be very careful about mosquito‘s and insects. Malaria affected zone, Boga Lake Commonly Boga Lake is and surrounding Bandarban area is called the Malaria affected zone. So, the travelers have to take necessary precautions while travelling the Boga Lake area, such as  Travelers should take relative medicines with them to Boga Lake.
  32. 32. 31  Tourists should be careful about local mosquito and insects.  They should carry with them mosquito resistant spray and other stuffs to keep themselves safe in the Boga Lake area.  They should try their best not to be affected to happily enjoy the sight and beauty of Boga Lake.  Tourists should also consult with some doctors before visiting the Boga Lake area.  They should have to carry first aid box and particular medicines with them with them for emergency.  Malaria prophylaxis is highly advisable. Avloquin and Malacide are two popular local brands of the drugs which should be purchased as early as possible.  In the case of emergency, Bandarban District Hospital has arguably the best treatment and research facilities for malarial treatment in Bangladesh. Precautions and consciousness  Be careful about using local water.  Travelers can carry their own mineral water but they should keep in mind that they have to carry those in the hilly areas with them.  Tourists have to pack their bags in water resistant bags.  They should avoid heavy loads to Boga Lake.  It is easy and safe to use back packs then other kind of bags or luggage.  Avoid about acting in a hurry.  Take slow steps while walking otherwise travelers may get tired in a very short time.  Tourists always should have to be nature friendly.  It is their major duty to keep the nature clean.  Be friendly with the local inhabitants.  Be careful and seek permission from the ethnic people before taking photographs.  Travelers should carry water purifying tablets with them.  While trekking it feels damn tiredness to those who are not habituated. So, they should store much more energy to reach to the dreamt destination Boga Lake.  Patients and weak and faint hearted persons are strictly requested not to travel to Boga Lake for their safe and secure mind and life indeed.  Dust and dirt Allergic should take extra care of them because the way can be compared with the paradise of dust to Boga Lake.
  33. 33. 32  Luggage should have to be carried individually while trekking so, be careful about their quantity and curse the extra load strictly.  But in another way vehicles can reach Boga Lake with some risk. So, they can carry those luggage, but it is also not free from the risk of being lost actually.  It is better for the travelers not to interfere or interrupt in local tribes` personal matters like zum cultivation or deforestation. Obviously it is not legal or required. But we should keep in mind that that place is considered to be their own and none should interrupt while visiting the place. It will add nothing but just problems. If it is wrong then they can complain later through governmental authority. And it is also safe for both. Security: The travelers should have to be careful about their safety and security. They have to register their name, number and contact address and other important stuffs in the respective security camp before going to Boga Lake. It is also restricted that travelers cannot leave Ruma after 4 pm because of the security purpose. But it is still true that after taking all these precautions, western or modern culture tourists can also consider Boga Lake as a great security risk which is as well as adventurous too. All non-Bangladeshis are required to contact and register with the local police in Bandarban. Local animals of the Boga Lake area Along with local animals and snakes colorful lizards and local lizards are animals of attraction there around the Boga Lake. Some important advice to follow during the journey to Boga Lake  Price may vary with different indicators. So, be careful before fixing price.  Try to avoid unknown persons and strangers on the way.  Time calculation is the most important part of the journey to convert it into good or bad experience.  One cannot leave for Boga Lake after 4pm. Time should be planned with this factor.  It is better to start the journey in a group. It is safe too then.  The local inhabitants have unbelievable power and strength. They can squeeze anywhere.  The travelers should mentally and physically prepared for a tough and heard journey.
  34. 34. 33  There are two ways to go to Boga Lake – Ruma and jhiripath. Those who are young and enthusiastic they can try both the ways for experience and adventure.  The Sangu boat schedule is 8.00am and 12.00pm like that very long distance time so; to save our time and energy we should be careful about schedule and time conscious indeed.  Extra energetic for hiking.  Proper time calculation is needed.  The tribal cottages is not so costly .one can stay per night 100 Tk only. How to go Bandarban:
  35. 35. 34 Community: There are more than fifteen ethnic minorities living in the district besides the Bengalis, including: the Bomong, Marma, Mru, Tanchangya, Khyang, Tripura, Lushei, Khumi, Chak, Kuki, Chakma, Rakhine or Arakanese, Riyang, Usui and Pankho. The religious composition of the population, as of 1991, is 47.62% Muslim, 38% Buddhist, 7.27% Christian, 3.52% Hindu and 3.59% others. Religious institutions is Mosque 2070, Buddhist 900 (256 temples, 644 pagodas), Hindu temple 94 and Church 2. The Mru, also known as Murong, who are famous for their music and dance. The Mru in major numbers have converted to the youngest religion in Bangladesh – Khrama (or Crama) – a religion that prohibits much of their old ways. They are proposed as the original inhabitants of Bandarban. The Bawm are another major tribe here. Now converted almost totally to Christianity they have taken full advantage of the church to become the most educated people in the district. The Marma, also known as Magh, are of Arakanese descendants and Buddhists by religion, and are the second largest ethnic group in the hill districts of Bangladesh. The Chakma and the Tanchangya are also closely related. The Khumi live in the remotest parts of the district, and the group is thought to include yet unexplored/ unclassified tribes. These ethnic groups are again divided in hundreds of clans and sects, principally dominated by four religious threads - Buddhism, Christianity, Hinduism and Animism. All these clans and groups are clustered into two major ethnic families - the hill people and the valley people - though since the Kaptai dam flooded the valley to give birth to Kaptai Lake, the valley people have started to live on hill tops along the hill people. There are more than fifteen ethnic minorities living in the district besides the Bengalis, including: the Marma, the Arakanese descendants and Arakanese (Rakhine), who are also known as Magh, Mru (also known as Mro or Murong), Bawm, Khyang, Tripuri (also known as Tipra or Tipperah), Mizo (also known as Lushei), Khumi, Chak, Kuki, Chakma and Tenchungya, who are closely related, Reang (also known as Riyang), Uchoi (also known as Usui) and Pankho.
  36. 36. 35 The Mru, also known as Murong, who are famous for their music and dance. The Mru in major numbers have converted to Khrama (or Crama), the youngest religion in Bangladesh that prohibits much of their old ways. They are assumed to be the original inhabitants of Bandarban. The Bawm are another major tribe here. Now converted almost totally to Christianity they have taken full advantage of the church to become the most educated people in the district. The Marma are Arakanese descendants of Myanmar by origin and Buddhists by religion, and are the second largest tribe in the hill districts of Bangladesh. The Khumi live in the remotest parts of the district, and the group is thought to include yet unexplored/ unclassified tribes. These ethnic groups are again divided in hundreds of clans and sects, principally dominated by four religious threads - Buddhism, Christianity, Hinduism and a number of pagan faiths. All these clans and groups are clustered into two major ethnic families, namely the hill people and the valley people. Since the Kaptai dam flooded the valley creating to Kaptai Lake, the valley people have started to live on hill tops along the hill people. Inventory: (Resources)  Adventurous Hills  ‗Praing‘ (local wine)  Tribal Festivals (Boishabi, Shangrai, Probarona Purnima, Raajmela/ Raajpunna)  Tribal Lifestyle  Jhum cultivation  ‗Boga Lake‘  Silent evening in moonlit night  Murong Paara  Myths about ‗Boga Lake‘  Tulubong Jheeri  Patang Jheeri  Darjeeling Paara  Chema Khaal  Zingsian Falls  Passing Paara  Shangu River  Natural fruit gardens  Keokradong  Greener nature (in rainy season)  Chingri Jheeri
  37. 37. 36 Figure: Map of Attractions
  38. 38. 37 What happens to an unplanned destination? Smith (1992) developed a model that showed typical evolution of an unplanned beach resort. Using that as our fundamental basis we tried to develop a model with 6 stages that will show the consequences that will occur if we proceed with no plan in developing Boga Lake. We just saw that if we do not go for a well-planned way to develop Boga Lake then it may damage the destination. So all we need to do is interactive planning to prevent that crisis and successfully equip it with development initiatives. 1. Information, feedback, consultation and negotiation with the local community. 2. Open participation of the stakeholders that will lead to better decision making. 3. Plan that we mutually agreed to implement with the local community. 4. Success measured by the achievement of agreement on action and by resulting change.
  39. 39. 38 Planning scale: 1. Site scale planning 2. Destination scale planning Types of planning: 1. Short-term planning (1-4 years) 2. Long-term planning (5-10 years)
  40. 40. 39 Activity: Present Activities Future Activities  Backpacking  Camping  Photography  Swimming  Sight- seeing  Trekking  Solitude songs  Wildlife safari  Wildlife survey  Coneing  Fishing  Bird watching  Cycling  Tree walking  Snorkeling  Bungee jumping  Cliff jumping  Volleyball  Kite flying  Elephant riding  Horse riding
  41. 41. 40 Facilities and Services: Topic Current Scenario Scenario after Development Communication & Transportation 1. Bumpy and risky roads 1.Smooth roads 2. Becomes slippery and impossible to ride on vehicles during rainy season 2. Reduction of those 3. Goes under water during flood 3. Higher roads 4. Roads are not properly maintained 4. Properly and regularly maintained 5. Vehicles sphere parts are not reserved 5. Available garages by the roads 6. Dusty 6. Reduced dustiness of roads 7. Narrow roads 7. Roads will be properly planned and widen 8. Sudden deadly turns 8. Proper notice would be provided. 8. Lack of stoppage Sufficient stoppages 9. Fluctuation of the rent Fixed rents 10. No alternative ways of access 11. Limited telecommunication Easy communication Food and Beverage 1. Diversified food is unavailable Well developed and diversified food 2. Available food is not rich 3. 'Praing' is not scientifically proven safe Scientifically tested and numerous flavored beverage 4. Absence of traditional food Established traditional food 5. Unhealthy and unhygienic kitchen Healthy, Hygienic, and well maintained cooking facility
  42. 42. 41 Accommodation 1. Poor Condition of toilets Standard toilet facilities 2. Absence of tap water Available supply of water 3. No indoor bathing arrangements Well established bathroom and shower 4. Poor sanitation Quality sanitation 5. Inefficient services Satisfactory service Games & Recreation 1. Lack of activity Highly active and interested participation in gaming 2. No proper infrastructure or playground Proper infrastructure and playground Cultural Activities 1. Don't want to be exposed (performs within themselves) Interested participation and performance for the tourists 2. No remarkable/ noticeable activity Regular cultural activity Health Care & Sanitation 1. Primary aid is unavailable (nearest one is at ruma bazar, or at Darjeeling para) Available primary aid and medical facility 2. If emergency situation occurs, people have to travel to rumabazar for treatment (4-6 Hours journey) Available medical facility at very close distance 3. Unconscious about healthy environment Aware about public health 4. Improper sanitation Satisfactory sanitation 5. Malaria is contagious during rainy season Reduced mosquitoes Socialization 1. lack of mobilization Mobilized social community
  43. 43. 42 Impacts of Tourism Development in Boga-Lake: Cultural Impact Positive:  Tourists from different places can have a unique experience by socializing with the native people. The guides and different stake holders are very friendly with tourists and provide tourists valuable and exiting information about the place and their culture.  Investment opportunity for locals and sometimes from outside investors are made with the development with tourism.  Commercialization of different native products and foods can be possible.  The service providers can adapt to the demand of tourists and standardize their products and services.  The cultural affairs of them can be promoted through tourists (word of mouth) and that may encourage them to protect their ethnicity. Negative: Cultural clash can be happened due to the cultural difference and intolerance of the tourists and host community. The clashes can be happened due to-  Inequality  Irritations due to the tourists behaviors  Job level friction  Resource use conflict  Crime among the residents Community Enthusiasm 1. people do not understand what will benefit them Will understand the positive facts 2. unrecognized leverage Recognition of leverage
  44. 44. 43 Environmental Impact Positive:  Tourists‘ interest can motivate local people to preserve wildlife and natural resources.  Tourists can raise fund to protect local animals and species like snakes and wild bears.  Tourism can provide the opportunity of alternative sources of employment so the animal hunters don‘t need to hunt wild animals any more.  Tourism can persuade local community to serve tourists a clean environment to spend some time in. Negative:  Threat to the environment due to the ignorance of tourists.  Different types of pollution like- water, soil, noise, air.  Sewage problem can occur if the sanitation situation of tourists can go on for some more time.  If a resort or more attractive and satisfactory cottage are made then some land loss will occur in the arena.  Too much tourist gathering can disturb the wildlife breeding system. Economic Impact Positive:  Employment opportunity will increase both in direct and indirect way as the development activities and tourist gathering increases.  Opportunity for the local people will increase as tourists need different services and products and they can provide these to the tourists.  Tax income of the government will increase as business increases in the area.  Investment in the tourism related business will increase and more economic activity will happen in the area.  Public utility systems will increase as tourists need different kind of services in the destination.
  45. 45. 44  Transport facility will be increase both for the tourists, host community and businessmen. Negative:  Initial cost of infrastructure for the tourist is very high and normally the government takes all the responsibility to finance.  Tax will be opposed on the host community at the first step.  Price hike will affect the economic activities of the locals too.  Terrorism can be another major problem for both the local community and the tourists  The development activities may not benefit the locals all the time.  Imported labor force can lower the chance for the local people to get job. Social Impacts Positive:  Infrastructure and amenities can be used by the local people as well as the tourists.  Tourism persuade to preserve the local customs, handicrafts and festivals.  Tourists positive behavior can increase create civic pride of the hosts.  Cultural understanding can increase the relationship of the tourists and hosts. Negative:  Crowd and congestion can arise some problems in the local community.  Drug and alcohol problem is very obvious in the remote tourist destinations.  Crime can be another threat.  Local people may have to make way for tourists.
  46. 46. 45 Issues and Constraints: Land Ownership: A Chakma leader from the Chittagong is on record as having once said that the Chittagong, ‗the land problem is the main problem. In the same way, a writer on the Chittagong issue concluded that: ‗To any observer of the Chittagong it is crystal clear that peace in the Chittagong is largely dependent upon the resolution of the land issue.‖ This opinion is shared by many other people too. The major changes that are proposed by the accord contain the following provisions  To enhance the land administration powers of the hill district councils  To enable the district councils to receive a percentage of the income from forest resources and from the royalties from mineral extraction  To provide for the settlement of land related disputes through the formation of a commission on land  To cancel the leases of lands granted one-resident individuals and corporate bodies where the concerned lands have been left unutilized for more than ten years  To conduct a survey of the lands in the Chittagong. Smuggling Smugglers use the local people to cultivate opium, poppy flower and trade these drug items throughout the whole country and in neighbor countries like India and Malaysia. In some cases they force locals and make them to stop cultivating other kind of crops to make more money. Some Issues of Tribes  Poverty  Education  Health and nutrition Manipulative activities. Different NGO, foreigners convert them from different religion to Christians, which seems to be manipulative to me. That is because, they are losing their authenticity when performing a different and new religion. Transportation Problem Local people regularly face transportation problem as there is no easy way to go to the nearest market that is, Ruma Bazar. They have to wait till the Haat Day, which is Monday. They have to carry their crops and fruits from the hills to the car way in a regular basis.
  47. 47. 46 Some Insignificant Tourist Generated Problems  Inaccessibility of local trade center is a barrier to local commodity production.  Tribal people are indifferent about improved financial condition & upgraded lifestyle development which might lead them to economic exploitation.  Language barrier is creating economic discrimination, govt. must train more people to mitigate.
  48. 48. 47 Market Analysis: a. Who is our market?
  49. 49. 48 Figure: Motivators to be considered while positioning Physical: (dominates)  Relaxing in moonlit night on the wooden corridor  Trekking on the hills  Swimming in Bogalake  Fishing from chema lake  Boating and other sports Emotional:  Nostalgia  Adventure  Escapism  Spiritual fulfillment Personal:  Search for economy in very limited income Cultural:  Experiencing aboriginal culture  Sightseeing Status:  Not much from this type we are selecting Personal development:  Gathered knowledge from cultural programs, signboard and other medium  Watching tribal dances, songs, jhoom harvesting Motivators that will work for the major market we are targeting (Young people with low budget)
  50. 50. 49 SWOT ANALYSIS: ‘Boga Lake’ Strengths  Unique destination  Hill, lake, falls at a place  Safety and security  Local culture  Hospitable community  Paradise for adventure tourist  Rich tracking route Weaknesses  Infrastructure (accommodation, privacy, sanitation, food & baverage)  Regulation & ideation  Public activities  Environmental pollution  Accessibility  Short tourism season  Lack of diversified tourist product Opportunities  History (new era)  Still too much to discover  Scope for huge development in a large scale  Comparatively new market  Changing taste of tourists Threats  Small number of adventure tourists  Available developed destination  Cultural conflict  Low budget of target market
  51. 51. 50 b. What market segment to attract? Travel Market Segment for Boga Lake 1. Purpose of the trip/ Usage Segmentation a. pleasure b. adventure 2. Channel of distribution Segmentation a. direct customer sale b. regional/ local tourism association 3. Socio-economic or demographic Segmentation a. age: 18-40 b. sex: mostly men c. education: everybody d. income: low-high e. occupation: students to new job with group 4. Product Related Segmentation a. adventurous activities b. trekking/ climbing c. bungee jumping d. boating Length of stay: 2-3 days Transport: chander gaari 5. Psychographic Segmentation a. adventure lovers b. backpackers c. nature lovers Motivation: physical recreation 6. Geographic Segmentation People from all over the country, but locations that possesses more young students and professionals with access to the information of bogalake and higher word-of mouth communication- (Dhaka, Chittagong)
  52. 52. 51 c. How the market positioning will work? Figure: distance between market and destination Effective positioning demands identification of market segment that we want to attract. To serve that purpose, we need to know the distance between market and destination. The findings will be; if the destination is located in evening distance, weekend distance, and vacation distance. Depending on that knowledge, we can properly position our marketing strategies. d. How the marketing myopia can affect our business? The service providers in Bandarban don‘t have any training or knowledge about current trends in hospitality industry. Moreover, they don‘t have any intention to develop their services and diversify their facilities. From ‗Porjotoner Dosh Diganta‘ by honorable Professor Dr. Rashedul Hasan we can identify this problem. The accommodation facility there is not nearly developed. They accommodate group tourists where they attract a huge range of market segments. The bed set used to sieve tourists is dirty and smelly. They don‘t wash them in a regular basis. They don‘t even clean the room after a tourists have checked out.
  53. 53. 52 e. What will be in our marketing mix? Product A. Accommodation B. Theme park o Cliff jumping o Boat riding o Cycle trekking C. Cultural center D. Natural assets o Lake o Hills o Falls o Wildlife E. Cultural assets F. Souvenir Promotion a) Advertise in international tourist based publications b) Research programs for television channels c) Destination based television programs d) Web promotion e) Spamming f) University based promotion program Price Group Based Price a) Comparatively cheap b) Inflexibility in schedule c) Cost plus benefit pricing d) Comparatively high profit generating segment Specialized Price a) Needs to be pampered b) Value based pricing c) Flexible schedule d) Comparatively less profit generating segment
  54. 54. 53 Place a) Raikkyang b) Send-vo-falls c) Murong Para d) Chema Khal e) Zingsian f) Saka Hafong g) Nagapahar h) Chingri Jhiri i) Bogamukh Para j) Kewkradong k) Passing para l) Tublong falls m) Jadipai n) Ruma khal o) Boga lake Public participation and support: The plan we are going to adopt is interactive one. Interactive plan demands contribution of the decision makers as well as active positive participation of the local community. According to the current scenario of Boga Lake; the main three decision makers namely government organizations, non-profit organizations are present. However, currently they are not actively participating in the development of the tourism of that area when another important sector ‗business enterprises‘ are not noticeable. Groups related to our development project are of four categories. These groups are: 1. Government Organizations, 2. Non-profit Organization, 3. Commercial enterprise, and 4. The Community. Here three groups of our plan is strongly present, and the group which is not working very strong is commercial enterprise Government Organizations: Upozila Parisad The key person of the Parisad are: 1. Mr Ongthoaiching Marma Upozila Chairman 2. Mr Jingsom Lian Bom Upozila Vice Chairman 3. Miss Jing Eng Moy Bom
  55. 55. 56 Upozila Vice Chairperson (Female) There are some banks as well working as government organization, these banks are: 1. Bangladesh Krishi Bank, Ruma Bazar 2. Sonali Bank Ltd, Ruma Non-profit organizations NGOs are working as non-profit organizations. The available NGOs are:  GRAUS  CARITAS  Grameen Shakti  CCDB  BRAC  CAF  Ganashasthya  IDF  The Leprosi Mission  Padakkhep  Hope-87  AGAPE  Humaneterian Foundation  UNDP  Poly Child Sponsorship Program  Ruma Child Sponsorship Program  Green Hill
  56. 56. 57 The Community In case of the community involvement, we saw positive attitude of the local people to their community. This indicates that we can involve them to our plan and find a way out of mutual benefit of all the parties involved in the plan. Goals, Objectives, and Strategies: Goals  Increase the standard of living for local residents  To build Boga Lake as a world class tourist spot  To generate more profit and tax from tourism sector  Mobilize the local community  Overall economic development
  57. 57. 58 Objectives  Make tourism as a strong economic base for the local people  Build community services both for tourists and hosts  To create more jobs, not disturbing the environmental activities  Train locals, so that they can satisfy tourists  Tax income increase  Facilitate local business  Enhance tourist season  Develop & protect environment  Protect ethnic culture  Improve the interaction between tourists and local people  Improve transportation system  Improve public amenities  Improve health facilities of destination Strategies  Partnership with tourism department  Lengthen the tourist season  Implement quality control methods  Build cliff diving  Build cultural center  Build micro convention centers  Create more jobs related to tourism  Export intellectual property  Obtain trademark  Implement higher yielding tourism services  Arrange training programs for performers  Small practice and training seminar for interested tourists
  58. 58. 59 Theme, Slogan, and Logo: Slogan: Trek to Heavenly Hill Logo: Attractions and Programs to be included: Map of the Attractions: Here we are presenting a map created from various articles and references regarding the places of attractions and their probable distance from our core attraction ‗Boga Lake.‘
  59. 59. 60 Tourist Zone (proposed): For the convenience of implementing the plan, we have decided to divide the places near ‗Boga Lake‘ into different zones. Here is the example of Zone 1:
  60. 60. 61 Itinerary: Package One Duration of Stay: One Night Time Activity Details 2:30-3:30 pm Tracking ―Adventure tour to Boga- Lake‖ from the last stoppage of ―Chander-Gari‖ you have to track to the high ground of Boga Lake. 3:30-4:00 pm Break Let‘s take a breath!! It will help to regain your strength. IT’S SHOWTIME 4:00-4:30 pm Swimming Opportunity to swim at the cold refreshing water of Boga-Lake. 4:30-6:00 pm Games [Volleyball, Football, Kite flying, Visiting nearby ―মুরংপাড়া”, Cliff Diving, trip to ―চ ংচড়ঝর্ণা‖, tree walking with rope ] Group tourists will enjoy quality time playing various games with other tourists. 6:30-8:30 pm Cultural Show [Traditional songs, dance show, myth sharing , Bonfire ] At sunset the local people will organize their ‗Traditional Cultural Show‘ in the cultural center. 9:15-10:00 pm Dinner Homemade food will be served. 11:00 pm Bed Time Take a sound sleep after a long day in our cottage or spend an exclusive night in our ‗Valentine Boat‘ in the tranquility of Boga-Lake. You may also spend your night in our tree house with lake
  61. 61. 62 view. Next Day 10:00 am Breakfast and Departure Package Two Duration of Stay: Two Night Day 1 Time Activity Details 2:30-3:30 pm Tracking ―Adventure tour to Boga- Lake‖ from the last stoppage of ―Chander-Gari‖ you have to track to the high ground of Bogalake. 3:30-4:00 pm Break Let‘s take a breath!! It will help to regain your strength. IT’S SHOWTIME 4:00-4:30 pm Swimming Opportunity to swim at the cold refreshing water of Boga- Lake. 4:30-6:00 pm Games [Volleyball, Football, Kite flying, Visiting nearby ―”, Cliff Diving, trip to ―‖, tree walking with rope ] Group tourists will enjoy quality time playing various games with other tourists. 6:30-8:30 pm Cultural Show [Traditional songs, dance show, myth sharing , Bonfire ] At sunset the local people will organize their ‗Traditional Cultural Show‘ in the cultural center. 9:15-10:00 pm Dinner Homemade food will be served. 11:00 pm Bed Time Take a sound sleep after a long day in our cottage on an exclusive night in our
  62. 62. 63 ‗Valentine Boat‘ in the tranquility of Boga-Lake. Day 2 10:00 am Breakfast and Departure Homemade food as well as local fruits will be served 08:00 am Preparation for an Adventurous tracking ―Keokradong‖  Saline & dry food distribution  Distribution of bamboo stick. Believe me, you will need it!!  Familiarization with the guides and instructors. 09.00 am -01.00 pm Tracking, Bird watching, Photo-shooting Let the ‗Adventure to the Heavenly Hill‘ begin…  Passing Para  Darjeling Para  Kewkradong (one of the highest peak of Bangladesh)  Jadipai  Chingri Fall 02.30-04.00 pm Return to the nest! Climbing was a hard task! Right? This time it will be a test of your patience and mental strength! Prove yourself… 04.30-5.00 pm Refreshing natural SPA!! It has been a tiring day. You must be exhausted. Let the cold water of magical ‗Boga- Lake‘ take care of that. 05.00-07.30 pm Nap time!! Give your body a rest with a sound day nap. You deserve it. 08.00-09.00 pm Indoor game show Funny indoor games will be conducted with small size
  63. 63. 64 cultural show.  Puzzle game  Solitude song  Lottery  Learning tribal dance  Lame jokes  Standup comedy 10.00 pm Sky Watching What a day it was. It‘s time to feel the solitude and the dazzling sky! Feel the vastness of the universe and embrace the little memories you have gathered today. 11.00 pm Sleeping time Now, all you need a long and deep sleep. Administrative and Support Zone:  Communication  Electricity Generation  Water Supply  Logistics  Engineering Department  Laundry
  64. 64. 65 Action Plan: We need to ask these questions to make sure the action plan functioning properly. Level of analysis Activity and questions Interacting Allocating Monitoring Organizing Actions How can the Rajas and the community residents in Boga Lake be encouraged to see the destination through the eye of tourists? How can Bogakain community best achieve their action plan objectives? How community resource persons are be best evaluated by community tourism action members? How can we involve the Bogakain community with our action plan and build a sense of ownership? Programs How the existing attractions, facilities and infrastructure be developed to enhance image of Bogakain Para community? How should communities be selected to fund their tourism action plan? How is research into present and potential tourism target markets best conducted by tourism action committee? How can sound local tourism strategies be built into a regional strategy? Systems How should the community promote attractions and facilities to travelers and tour operators? How can we ensure that local authority is functioning properly? How the quality of this action plan can be evaluated? How should the community organize its own tourism strategy? Policies With the strategies to develop economic How should we allocate budget and manpower to ensure that How can Bogakain community regularly check How should the industry be restructured so that it will have a
  65. 65. 66 condition and master plans, we are taking; how should the action plans for Bogalake be managed? community covers all important steps? the effects of tourism on its social structure? broader base, making it more representative and responsible to the Bogakain community?
  66. 66. 67 Gantt chart: Funding:  Government  BASIC Bank  Public-Private Partnership  20% initial investment by BPC  Investment by NRB through Probashi Kolyan Bank  ADB  Leverage Gained from the partnership with PATA
  67. 67. 68 Budget for 10 Years Particular Description Amount () Initial Cost: Brainstorming 100,000 Master Plan 5,000,000 Land Purchase, Legal Requirement 50,000,000 Recruiting Staff 50,000 Launch 1,500,000 Evaluation 100,000 Adjustment and Modification 1,000,000 Reserve for the Unforeseen 2,000,000 Fixed Cost: Accommodation: Lodging 500,000 Resort 1,200,000 Power and Utility 1,080,000 Hospital 2,000,000 Maintenance & Training (Hospital) (200,000*10) 2,000,000 Accessibility: Would be done by Army under govt. costing Entertainment: Cliff Jumping* 500,000 Boat* 500,000 Cycle Trekking* 1,000,000 Bungee Jumping* 500,000 Pub* 5,000,000 Cultural Center* 1,000,000 Sliding 500,000 Wipe Out Zone* 10,000,000 Canoeing* 2,000,000 Puppet Show 100,000 Souvenir shop 200,000 Others 5,000,000
  68. 68. 69 Variable Cost: Training 20,000,000 Security 1,000,000 Maintenance (1,100,000*10) 11,000,000 Staffing (10,000,000*10) 10,000,000 Waste Management (10,000,000*10) 10,000,000 Promotions: Advertisement* (100,000,000*10) 1,000,000,000 Print Media (1,000,000*10) 10,000,000 Public Relations (1,000,000*10) 10,000,000 Road Show 20,000,000 Brand Ambassador (10,000,000*10) 100,000,000 International Tourism Fair Attending (1,000,000*10) 10,000,000 Evaluation Strategies: i. Project Metrics ii. Evaluation Time Frame iii. Data Management iv. Considerations In addition, the strategies listed below will help to successfully complete the evaluation of the project and to accurate records and interpret achievements. i. Be proactive ii. Think like the funder iii. Select proper metrics iv. Define success v. Measure quantitatively and qualitatively vi. Select appropriate method vii. Specify a star-up time to design your evaluation viii. Save time for your evaluation design ix. Use outside expertise, if needed
  69. 69. 70 Findings of the Market Research: Population : Adventurous young tourists (20-25) Size : 10  5 of them travelled as organized tourist 4 of them went there as a self-organized tourist one has travelled in both way.  Word of mouth Recommendation of Friends and family works as the strongest driving force in promotion of ―Bandarban‖  5 chose ―Bandarban‖ for Adventure Purpose……4 choose it for ―Beauty & Natural landscape―…… 3 of them were only holiday seekers  ―December‖ is the most favorable season for tourists Recommendation: Recommendation is a must for any sort of planning tool. It is an organizational strategy to identify necessary steps towards a goal. It considers details, may help limit setting for an organization, and is efficient in that it is saving resources over trial and error. A written recommendation also serves as a token for an organization's accountability. Recommendation for Boga Lake  We have to build infrastructure at first. Before developing Boga Lake to the full form we cannot go for marketing. That may result in a negative way. Tourists‘ negative word-of-mouth creates a big problem for a new destination. The whole development may go unsuccessful.  The funding should be adequate. Without proper funding the whole development process may go down. An unfinished work may seem very unprofessional to a tourist. So to build the destination as tourists want we need to develop it very carefully and to do so, enough and quick funding is necessary.  Necessary facilities should be developed quickly so that the destination can start attracting a small segment of market and run test how they are responding to the development.  Environmental protection should be our first priority. By destroying the environment we cannot achieve the long term goal of the plan.
  70. 70. 71  Training program should be flawless. An unprofessional tourist guide or service provider can lower the expectation of a tourist. So to train them to meet all the needs of tourists we need to make them feel like they are the main resource of the destination.  Before finishing all the activities we have to continue research works to know if there is any new trend in the tourist market. If there is, then we must try to meet the new needs or if not, we need to use new technologies and strategies to make the plan more efficient and successful.  To make the plan successful we need to go step by step. Every single work of the development plan should be guided carefully and maintain as expected. A fault work may make the plan faulty. Any obstacles when implementing the plan must be overcome. Conclusion: If we truly want to make the plan work and be successful we need to be optimistic and think to the long run development. Some activities might seem unachievable and unreliable but is there anything that man cannot accomplish? To make the plan actually successful we need to involve both the tourists and locals. Without the help of tourists we cannot know what exactly they are seeking and without locals we cannot know what they are thinking about the development. To build a healthy relation among all the stake holders we need to build a strong coordinating relationship. When working to achieve the goals and objectives of the plan there should be many obstacles to do otherwise but we have to keep strong and must overcome anything that comes to the path. Otherwise, the broader goal cannot be achieved. We need to remember that, when developing a destination, our first focus should be the local community. Without their help and support we cannot do any development activities there. So at first we need to gain their faith and support. Community partnership is very much crucial in tourism development. At last, we all need to be focused to the broader and long term goals of the development. If we want to receive cash when the destination is not developed yet, then it will be a fool‘s dream. With the help of all stakeholders it is very much possible to achieve all the goals and objectives listed in this paper.
  71. 71. 72 References: Gunn, Clare A. 1978. Tourism Planning Basic Concept Case. 3rded. Taylor and Francis: Philadelphia, PA 19106 Barkin, D. 1996. Ecotourism: A Tool for Sustainable Development (accessed in http://www.planeta.com/planeta/96/0596monarch.html, on 5/4/2014 at 7:00 pm.). Farrell, B. (2005), “Seven Steps towards Sustainability: Tourism in the Context of New Knowledge”, Journal of Sustainable Tourism, 13 (2): 10-12. Web search in http://travel.trade.gov/outreachpages/outbound.general_information.outbound_overview. html: ITA Office of Travel & Tourism Industries(accessed on 03/6/2014 at 09:45 pm.). Web search in http://travel.trade.gov/outreachpages/outbound.general_information.outbound_overview. html: ITA Office of Travel & Tourism Industries (accessed on 4/4/2014 at 09:45 pm.). Web search in http://travel.trade.gov/outreachpages/inbound.general_information.inbound_overview.html: ITA Office of Travel & Tourism Industries (accessed on 24/3/2014 at 09:29 pm.). Web search in http://www.unwto.org.en, UNWTO World Tourism Barometer, ISSN: 1728- 9246(accessed on 03/6/2014 at 11:29 pm.). Web search in http://www.designmantic.com: Create your own logo (accessed on 3/6/2014 at 9.30 pm.) Web search in http://www.marathon.ca/upload/documents/2006-Marathon-Tourism- Development-Strategy.pdf(accessed on 3/6/2014 at 12.40 pm.) Web search inhttp://www.tim.hawaii.edu/dl/Document%20Library%20%20TO%20490%20Additional%20Materials/TO490_section-5_destination-planning.pdf(accessed on 3/6/2014 at 12.30 pm.) Web search inhttp://smallbusiness.chron.com/project-evaluation-strategies- 42870.html(accessed on 3/6/2014 at 2.30 pm.) Web search inhttp://en.wikipedia.org (accessed on 3/6/2014 at 2.30 pm.) Web search inhttp://www.bandarbantours.com (accessed on 3/6/2014 at 4.30 pm.)

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