Viral Marketing

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A short presentation on Viral Marketing. It has a few examples in the beginning. Consists of all the aspects of Viral Marketing and its advantages.

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Viral Marketing

  1. 1. Viral Marketing A presentation by Rahul Wane
  2. 2. Who is this? Sabeer Bhatia One of the Co-founders, Hotmail
  3. 3. Who is this? Jae-sang Park (PSY) Rapper, Dancer, Song Writer
  4. 4. Who is this? Dhanush & Anirudh Actor and Music Director
  5. 5. The Classic       Example Give away free e-mail addresses and services Attach a simple tag at the bottom of every free message sent out: “Get your private, free email at http://www.hotmail.com” and, Then stand back while people e-mail to their own network of friends and associates, Who see the message Sign up for their own free e-mail service, and then Propel the message still wider to their own everincreasing circles of friends and associates.
  6. 6. word-of-mouth Marketing Marketing phenomenon that facilitates and encourages people to pass along a marketing message.
  7. 7. Viral Marketing Your Attention is the Target
  8. 8. Your role? Developing a King-Size Content Remember! Content is the King
  9. 9. Starting an Online Word Of Mouth
  10. 10. Basic criteria for Viral Marketing Messenger Message Environment According to marketing professors Andreas Kaplan, to make viral marketing work, three basic criteria must be met, i.e., giving the right message to the right messengers in the right environment
  11. 11. The New World Rule of Marketing Stop Marketing at people. Play Your Role and get out of the way. Let people market your Products to each other.
  12. 12. Six principles of Viral Marketing 1) Give away products or services 2) Easy transfer to others 3) Scalability from small to very large 4) Exploit motivation and behaviours 5) Utilize existing networks 6) Take advantage of other’s resources
  13. 13. Benefits of Viral-Marketing Zero advertising cost Leverage Exponential growth I.S.Y.O.T. effect
  14. 14. Thank You!
  15. 15. Any Questions?

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