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A BOOK REVIEW
INDEX CONTENT
1

BRIEF INTRODUCTION

5

MANAGEMENT AUDIT

2

KEY CONCEPTS

6

THE TRANSFORMATION

3

PROBLEM AREAS

7

THE IMPLEMENTATION

4

CONTROL SYSTEMS

8

KEY LEARNINGS
NEXT

Brief Introduction
BRIEF INTRODUCTION

Alex Rogo
(Plant
Manager)

Stacey

Bill Peach
(Division
Head)

Julie Rogo
(Alex’s wife)

Ralph
Nakamura

(Head
Inventory
Control)

Bob
Donovan
(Production
Manager)

(Planning)

Jonah

Lou

(Physicist /
Consultant)

(Accountant)
BRIEF INTRODUCTION
Alex’s Bearington plant is losing money.

He is given 3 months ultimatum to either make plant make money or plant will be closed.

He implements a few concepts suggested by Jonah.
He, with his team consisting of Stacey, Lou, Bob and Ralph improve the processes and
culture at the plant.
As a result, Alex gets promoted as Divisional Manager.
NEXT

Key Concepts
KEY CONCEPTS
Rate at which system
generates money
through sales

All the money system has
invested in purchasing
things it intends to sell

THROUGHPUT

OPERATIONAL
EXPENSES
All the money system
spends to convert
inventory to throughput

INVENTORY

BOTTLENECK
Any resource whose
capacity is equal to or
less than the demand
placed upon it
TOC CONCEPT
Identify the
Constraint

Repeat the process

Elevate performance
of the Constraint

Exploit the Constraint

Subordinate and
Synchronize to the
Constraint

The throughput of
any system is
determined by the
Bottleneck
Constraint.
Hence to increase
the throughput one
must focus on
identifying and
improving this
constraint.
NEXT

Problem Areas
PROBLEM AREAS
THE INVENTORY

the
problem
areas

BOTTLENECK’S CAPACITY

ROBOTS

ORDERS
THE INVENTORY
Every machine was used with 100% capacity which in turn increased
Inventories due to capacity mismatch between adjacent machines/resources

Inventory was high.

Inventory turnover period increase.

Cash conversion cycle increase.

Low Cash Inflow.
BOTTLENECK’S CAPACITY

Capacity is less than or equal to the demand.

Bottlenecks decided throughput of the system as a whole.

Bottleneck capacity could not be increased due to Capital Expenditure
Constraint.
THE ROBOTS
Robots were used, but production didn’t increase.

Labour wasn’t laid off.

Cost of materials didn’t go down.

So, there was no tangible effect of using Robots.
THE ORDERS

Most of the orders were getting late.

Expediting was a norm in the plants.
NEXT

Control Systems
BASIC MODELS OF MANUFACTURING
The four basic models of manufacturing, shown as follows:
Where X represents a Bottleneck and Y represents a Non-Bottleneck

Y

X

X

Y

Y

ASSEMBLY

&

Y

PART-A

X

but

X

ASSEMBLY
PART-B
CONTROL SYSTEMS
SET GOALS
MEASURE
ACHIEVEMENT
CALCULATE VARIANCE
REPORT VARIANCE
DERIVE CAUSE OF THE
VARIANCE

• To make money by increasing net profit, while
simultaneously increasing ROI and Cash Flow.
• Plant was making losses (Bill Peach’s revelation)

• Division was also making losses.

• Losses were not quantified though

• Less throughput due to bottleneck constraints
CONTROL SYSTEMS
Prioritized material coming to bottlenecks over other material.

TAKE
NECESSARY
ACTIONS TO
MINIMIZE
THE
VARIANCES

Bottlenecks utilized to 100 % of time
Quality Check shifted before the bottleneck to let bottleneck process
non-defective WIP

Consume the inventory to decrease levels of inventory and free money
locked up in inventory
Production Planning and Material Sourcing Planning to avoid Interactive
Bottleneck Situation.
Use of alternate resources to increase capacity of Bottleneck
Process Re-engineering

REPEAT THE STEPS UNTIL GOALS ARE MET
NEXT

Management Audit
APPRAISAL OF CONTROL
Process re-engineering

APPRAISAL
OF
CONTROL

Information gathered from shop floor and list of backlog
orders
Ralph created system to efficiently predict time to engineer a
sale.
Materials were sourced as per the demand and capacity
constraint Resources to efficiently use bottlenecks
APPRAISAL OF ORGANIZATION STRUCTURE
Production Planning and Control
Inventory Planning

PRODUCTION

Capacity Utilization of Bottlenecks
Production Inspection (QC moved to
before bottleneck)
APPRAISAL OF ORGANIZATION STRUCTURE
Differentiation Strategy
New Marketing Campaign for 4 week delivery

MARKETING
Heightened brand image
Long term / Yearly contracts with French
Customer.
BALANCED SCORECARD
FINANCIAL PERSPECTIVE

CUSTOMER PERSPECTIVE
Increase in Orders:
• New customer Burnside
• Contract made with
French customer for 1
year

•
•
•
•

Cash Flow
Net Profit
ROI Increase
Sales backlog

INNOVATION &
LEARNING PERSPECTIVE
• Revenue per employee
• Culture change from cost
world to throughput
world

INTERNAL BUSINESS
PERSPECTIVE
• Production planning
control
• Material sourcing
• 4 week delivery
NEXT

The Transformation
THE TRANSFORMATION

PREDICTIVE
PROACTIVE

REACTIVE
THE TRANSFORMATION
REACTIVE
• In Bearington plant, expediting was a norm.
• Efficiency of the plant was down.
• Plant was making losses.

PROACTIVE
• Alex and team identified system constraints i.e. the bottlenecks.
• Gave high priority to parts that were to be fed to Bottlenecks over parts that were not going to be processed
by bottlenecks.
• Bottlenecks time was not lost and it increased throughput.

PREDICTIVE
• Red tag and green tag priority system caused starvation of resources for green tagged parts.
• Increased QUEUE TIME for green tagged parts & increased WAIT TIME for Red Tagged parts.
• By analyzing the capacity of bottlenecks, the amount of production of green tagged parts could be
calculated.
• This helped in material sourcing planning and predicting the Out Time of the order.
HOW DO THE MEASURES RELATE TO DECISIONS?
NP

ROI

CF

OPERATIONAL

FINANCIAL

THROUGHPUT (TP)

I

OE

ROI

CF

INVENTORY (I)

TP

NP

NP

ROI

CF

OPERATIONAL
EXPENSE (OE)

NP

ROI

CF

An effective decision simultaneously increases TP, decreases I, and decreases OE.
NEXT

The Implementations
THE IMPLEMENTATIONS
WHAT TO IMPLEMENT?
Efficiently use
the
bottleneck
capacity

Increase in
bottleneck
capacity

What?
THE IMPLEMENTATIONS
HOW TO IMPLEMENT?

Realigning
Quality
Control

Prioritization
(Tagging)

Recall some
of the Old
Machines

Dedicated
Personnel

Material
Release
System

Reduce the
Batch Size
NEXT

Key Learnings
KEY LEARNINGS
Balance the flow with demand, not capacity.

The level of activity of the system is determined by constraints in
the system.
Activating a resource and utilizing it are not the same.

An hour lost at a bottleneck is an hour lost by the entire system.

An hour saved at a non-bottleneck is worthless.
Performance of an operation should be evaluated by its bottom
line.
KEY LEARNINGS
Alex and Lou identify three fundamental decision issues as
critical to the success of any manager

Knowing
what to
change

What to
change to

How to
cause the
change
THANK YOU

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The Goal by Eliyahu M. Goldratt - A Book Review

  • 2. INDEX CONTENT 1 BRIEF INTRODUCTION 5 MANAGEMENT AUDIT 2 KEY CONCEPTS 6 THE TRANSFORMATION 3 PROBLEM AREAS 7 THE IMPLEMENTATION 4 CONTROL SYSTEMS 8 KEY LEARNINGS
  • 4. BRIEF INTRODUCTION Alex Rogo (Plant Manager) Stacey Bill Peach (Division Head) Julie Rogo (Alex’s wife) Ralph Nakamura (Head Inventory Control) Bob Donovan (Production Manager) (Planning) Jonah Lou (Physicist / Consultant) (Accountant)
  • 5. BRIEF INTRODUCTION Alex’s Bearington plant is losing money. He is given 3 months ultimatum to either make plant make money or plant will be closed. He implements a few concepts suggested by Jonah. He, with his team consisting of Stacey, Lou, Bob and Ralph improve the processes and culture at the plant. As a result, Alex gets promoted as Divisional Manager.
  • 7. KEY CONCEPTS Rate at which system generates money through sales All the money system has invested in purchasing things it intends to sell THROUGHPUT OPERATIONAL EXPENSES All the money system spends to convert inventory to throughput INVENTORY BOTTLENECK Any resource whose capacity is equal to or less than the demand placed upon it
  • 8. TOC CONCEPT Identify the Constraint Repeat the process Elevate performance of the Constraint Exploit the Constraint Subordinate and Synchronize to the Constraint The throughput of any system is determined by the Bottleneck Constraint. Hence to increase the throughput one must focus on identifying and improving this constraint.
  • 11. THE INVENTORY Every machine was used with 100% capacity which in turn increased Inventories due to capacity mismatch between adjacent machines/resources Inventory was high. Inventory turnover period increase. Cash conversion cycle increase. Low Cash Inflow.
  • 12. BOTTLENECK’S CAPACITY Capacity is less than or equal to the demand. Bottlenecks decided throughput of the system as a whole. Bottleneck capacity could not be increased due to Capital Expenditure Constraint.
  • 13. THE ROBOTS Robots were used, but production didn’t increase. Labour wasn’t laid off. Cost of materials didn’t go down. So, there was no tangible effect of using Robots.
  • 14. THE ORDERS Most of the orders were getting late. Expediting was a norm in the plants.
  • 16. BASIC MODELS OF MANUFACTURING The four basic models of manufacturing, shown as follows: Where X represents a Bottleneck and Y represents a Non-Bottleneck Y X X Y Y ASSEMBLY & Y PART-A X but X ASSEMBLY PART-B
  • 17. CONTROL SYSTEMS SET GOALS MEASURE ACHIEVEMENT CALCULATE VARIANCE REPORT VARIANCE DERIVE CAUSE OF THE VARIANCE • To make money by increasing net profit, while simultaneously increasing ROI and Cash Flow. • Plant was making losses (Bill Peach’s revelation) • Division was also making losses. • Losses were not quantified though • Less throughput due to bottleneck constraints
  • 18. CONTROL SYSTEMS Prioritized material coming to bottlenecks over other material. TAKE NECESSARY ACTIONS TO MINIMIZE THE VARIANCES Bottlenecks utilized to 100 % of time Quality Check shifted before the bottleneck to let bottleneck process non-defective WIP Consume the inventory to decrease levels of inventory and free money locked up in inventory Production Planning and Material Sourcing Planning to avoid Interactive Bottleneck Situation. Use of alternate resources to increase capacity of Bottleneck Process Re-engineering REPEAT THE STEPS UNTIL GOALS ARE MET
  • 20. APPRAISAL OF CONTROL Process re-engineering APPRAISAL OF CONTROL Information gathered from shop floor and list of backlog orders Ralph created system to efficiently predict time to engineer a sale. Materials were sourced as per the demand and capacity constraint Resources to efficiently use bottlenecks
  • 21. APPRAISAL OF ORGANIZATION STRUCTURE Production Planning and Control Inventory Planning PRODUCTION Capacity Utilization of Bottlenecks Production Inspection (QC moved to before bottleneck)
  • 22. APPRAISAL OF ORGANIZATION STRUCTURE Differentiation Strategy New Marketing Campaign for 4 week delivery MARKETING Heightened brand image Long term / Yearly contracts with French Customer.
  • 23. BALANCED SCORECARD FINANCIAL PERSPECTIVE CUSTOMER PERSPECTIVE Increase in Orders: • New customer Burnside • Contract made with French customer for 1 year • • • • Cash Flow Net Profit ROI Increase Sales backlog INNOVATION & LEARNING PERSPECTIVE • Revenue per employee • Culture change from cost world to throughput world INTERNAL BUSINESS PERSPECTIVE • Production planning control • Material sourcing • 4 week delivery
  • 26. THE TRANSFORMATION REACTIVE • In Bearington plant, expediting was a norm. • Efficiency of the plant was down. • Plant was making losses. PROACTIVE • Alex and team identified system constraints i.e. the bottlenecks. • Gave high priority to parts that were to be fed to Bottlenecks over parts that were not going to be processed by bottlenecks. • Bottlenecks time was not lost and it increased throughput. PREDICTIVE • Red tag and green tag priority system caused starvation of resources for green tagged parts. • Increased QUEUE TIME for green tagged parts & increased WAIT TIME for Red Tagged parts. • By analyzing the capacity of bottlenecks, the amount of production of green tagged parts could be calculated. • This helped in material sourcing planning and predicting the Out Time of the order.
  • 27. HOW DO THE MEASURES RELATE TO DECISIONS? NP ROI CF OPERATIONAL FINANCIAL THROUGHPUT (TP) I OE ROI CF INVENTORY (I) TP NP NP ROI CF OPERATIONAL EXPENSE (OE) NP ROI CF An effective decision simultaneously increases TP, decreases I, and decreases OE.
  • 29. THE IMPLEMENTATIONS WHAT TO IMPLEMENT? Efficiently use the bottleneck capacity Increase in bottleneck capacity What?
  • 30. THE IMPLEMENTATIONS HOW TO IMPLEMENT? Realigning Quality Control Prioritization (Tagging) Recall some of the Old Machines Dedicated Personnel Material Release System Reduce the Batch Size
  • 32. KEY LEARNINGS Balance the flow with demand, not capacity. The level of activity of the system is determined by constraints in the system. Activating a resource and utilizing it are not the same. An hour lost at a bottleneck is an hour lost by the entire system. An hour saved at a non-bottleneck is worthless. Performance of an operation should be evaluated by its bottom line.
  • 33. KEY LEARNINGS Alex and Lou identify three fundamental decision issues as critical to the success of any manager Knowing what to change What to change to How to cause the change